Chris Noble Email & Phone Number

Exeter, England, United Kingdom

Uk To Usa To Uk Again

Engaging creative direction, design and compelling copywriting for branding projects, campaigns, activations, RFPs, events, publications and digital experiences.Branding, digital, retail, environmental, presentation, packaging, collateral, apparel graphics, video, animation and motion graphics. A lot of a lot.Clients: adidas, Nike, Keen, Converse, P&G, Columbia, Select Cannabis, Lewis & Clark Bank, Laundry Service, HereNow, Big-Giant, DCD, Tangram, Snowboarder Mag (four years AD), Bench Clothing, Soho Coffee Co, Puffin Books, Lyle & Scott and more.

Bournemouth, England, United Kingdom

All manor of design, from a phone app RFP with video demo, to a vending machine, to ecomm UI w/X, to a blank slate ethical high-fashion rebrand including renaming.Clients: Antibrand (renamed Ethist), This (RFP), Amura, JPS Communications.(Covid-19 made projects and company budget dry up, hence my short time there.)

Portland, Oregon, United States

Design lead for global retail and other brand design, team leadership.Global brand retail design; various brand design projects; presentation design.Clients: Columbia, Nike, Sorel (plus internal).(Resigned to move back to England)

Lake Oswego, Oregon

Creative direction: Omnichannel campaigns, app and web UI/X, brand design.Clients: Providence Health, Banfield Pet Hospitals, Leupold Optics.(Not a splendid fit with notorious management)

Portland, Oregon Area

_Ideation, design, R&D and hand‑crafting of product._Startup of micro-company._Brand design, web build, product photography, ecomm setup and management._Project somewhat shelved (pun intended) to focus on more serious work.

Portland, Oregon Area

Concepted, wrote and directed adidas’s Holiday ’18 global campaign in three weeks as the pre‑me ideas had been rejected. The client liked my different thinking. I rallied with the team to build it from scratch and hone it to approval on time.Campaign concept, narrative, London photo shoot direction, art direction and build, copywriting for all touchpoints, creative team leadership, freelancer and international production crew engagement and client interaction.Client: adidas.(adidas had decided not to continue its relationship with Fiction before I got there; Fiction let several adidas team staff go, and later considerably more)

Portland, Oregon Area

Design/lead for global, large-scale retail, exhibit and environment projects.Brand design, video and animation direction/execution for digital and retail spaces.Clients: Nike, Converse, Western Union, FitBit, Wrigley.

Portland, Oregon Area

Built out new “adidas NYC” flagship retail store with environment and evergreen design and graphics, visual storytelling, wayfinding, collateral design and much more.Flagship store ground floor “launch zone” design including experiential installations, premium window displays and consumer journey.Created creative direction directive for Running category.Ideation for major Basketball campaign plus Training and Women’s categories’ campaigns.Built adidas global workplace design guidelines.(This was a contract position which adidas stretched as long as they could)

Art direction and design of the company’s flagship magazine, branded products and channels.Hired, managed and directed creative staff and freelancers to a tight budget and inflexible schedule.

Portland, Oregon Area

Redesign and art direction of the California-based Snowboarder Magazine and its various channels from events to video. During this time, the magazine was the only one in the sector defying the print magazine downturn.(Job combined with another and brought in-house; I was working remotely)

For the 18 months after selling 4130 Publishing Ltd—see the next bit—I continued as Art Director of Ride and all its design needs including digital and motion graphics, and copy writing/editing.(Position brought in-house; I was working remotely from California)

This goes way back to the start of my career, but it was a foundational period. I developed my DIY attitude growing up skateboarding, BMXing and thrashing junkshop bikes around the local woods. I combined this passion for the artful, disruptive world of action sports with my aesthetic instincts to spark my creative career.I cofounded 4130 and its lifestyle and action sports media brands. My creative direction shaped Level — winning the top prize in the UK’s Magazine Design Awards — Dirt MTB, Ride BMX UK, Moto, Document Skateboard and other 4130 output into globally revered products. My easy, empowering style of leadership fostered employee happiness, growth and productivity.