JUST BECAUSE IT’S ALWAYS BEEN DONE THAT WAY,doesn’t mean it can’t be done better.There are those that go with the flow, stuck in the bureaucracy and not challenging the status quo with ideas and problem-solving. That has never been me. Inefficiencies are targeted, busy work is eliminated and processes are optimized as leadership, peers and partners I work with turn to me for solutions.IF GEEKING OUT ON DATA IS WRONGI don’t wanna be right.A self-identified geek from a young age, I approach event management from the data perspective -- focusing on attendee logistics, data integrity, process automation, online technologies and application development. I embrace new technologies, not afraid to try something new but have backups, stopgaps and always a plan B.A WOMAN IN BUSINESSwho is not ever satisfied with taking a back seat.In 1996, I was a founding partner of Video Illusions where we pioneered online attendee management applications for both 3Com and Palm Handheld. I left Video Illusions to pursue a career in meetings and events, ultimately joining the events team at Wells Fargo. With a mandate to move the attendee management process online, I managed the development of a proprietary online attendee management application and built a team of dedicated event specialists. I oversaw the data and logistics of a multimillion-dollar meetings and events program, implementing process improvement, ensuring compliance with information security, accessibility and risk requirements.“INNOVATION DISTINGUISHES BETWEEN A LEADER AND A FOLLOWER”-Steve JobsAfter years of experience, research and application, I saw a need in the industry and decided that I could once again bring value as an entrepreneur. So in 2015, I co-founded Event Analytics & Design an event management company focusing on innovative and creative solutions, where technology and data analytics converge to create an unforgettable experience for your attendees and maximize the value of your investment.