An award-winning senior brand leader and creative disrupter whose campaigns have seen people getting naked with their money for NatWest bank, Darth Vader boarding the no14 bus to Newport, and rugby legend Martyn Williams winning a game of keepy uppies with a rugby ball at the home of the 2010 Ryder Cup. With a demonstrable track record at the highest level in the public, private and third sectors, I have 25 years experience working at UK national level in marketing, public relations and newspaper and magazine journalism. Commercially astute, creatively driven and exceptionally innovative, I head-up one of NatWest’s biggest PR and marketing divisions.SKILLS & EXPERIENCE*Devised and led multiple national PR and marketing campaigns and regional engagement strategies, both small and large scale budgets up to £3m, for start-ups, SMEs and national brands.*Managed high-profile B2B and B2C product launches across multiple sectors including finance, technology, pharmaceuticals, transport & consumer goods.*Organised UK and European trade show events.*Extensive knowledge of innovative PR and marketing activities including digital, social, influencer and customer engagement/ retention strategies.*Strong measurement and analytical skills and processes.* Since 2006 has secured an Advertising Value Estimate of more than £6m and run campaigns that haveengaged with a total of more than 40 million people.*Presented national seminars on marketing and PR.*Extensive experience as a media spokesperson including crisis PR.*Managed retained creative agencies, with strong sales and business development experience having delivered contracts totalling more than £1m.EDUCATION & TRAINING*NCE Journalism Certificate*NCTJ Pre-entry to Journalism Certificate*Marketing*Media law*Crisis communication*Social media & digital strategy*Adobe InDesign, Photoshop, Illustrator & Final Cut Pro*Customer relations & retention strategy development*Film making*Scriptwriting - Level 4