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An enthusiastic and numbers-driven marketing executive, I bring employers, partners, and clients success in growing their target metrics. My background combines agency and Fortune 500 environments with retail experience at a Top 40 eCommerce company. A passionate leader who brings out the best in teams and identifies new expansion opportunities, I thrive on launching new ventures and growing existing ones. Experience throughout the complete sales / marketing cycle – manufacturing, B2B distribution / channel sales, B2C retail sales, with a strong SAP and SEO / SEM background including Web, Social, and Community marketing strategy.HIGHLIGHTSHARMAN INTL> Advanced through 3 roles in 5 yrs to head global retail portfolio for 3 major brands> Named Harman “13 High Potential Employee” worldwide out of 15,000 by SBU GM and endorsed by HARMAN Intl CEO > Won Technical GRAMMY for Lexicon – leveraged in Hyundai Car Audio (TV, print, radio)> Launched 24 products in 12 mos, 65% increase with 50% less resources > Increased SKUs bought by Harman’s (now) #1 retailer from 2 to 17DEFINITION > As VP / Business Development, launched POP, SEO, SEM, website, and social media strategy services > Led development of six-figure Google campaign that delivered more impressions than proposed Holiday TV SpecialGUITAR CENTER / MUSICIAN’S FRIEND> Reinvented catalog ad sales program – grew 398% in 3 years to $5MM> Headed Top 60 Community site with 1.7MM unique monthly visitors
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General ManagerAshly Audio, Inc. Apr 2023 - PresentWebster, New York, Us -
Evp Sales And MarketingAshly Audio, Inc. Feb 2021 - Apr 2023Webster, New York, Us
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Vp Marketing And Business DevelopmentAshly Audio, Inc. Apr 2018 - Feb 2021Webster, New York, Us
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Senior Global Manager Retail Solutions – Lexicon, Dbx Pro Audio, Akg, & Connected PaHarman International Oct 2015 - Dec 2017Stamford, Connecticut, UsHARMAN Professional is a $1.2B division of HARMAN Intl, a subsidiary of Samsung, that makes connected car systems, AV products, automation solutions and Professional Audio products. I provide global Retail Portfolio Management and oversee dbx, Lexicon, AKG microphone/wireless systems, and Connected PA software. These responsibilities include: product definition, pricing, go to market strategy as well as interoperability of HARMAN products. I also liaise with automotive division for the Lexicon brand. My goal is to build a truly innovative product portfolio that departs from ‘me-too’ products.> Grew retail margin >5% by refining retail go-to-market pricing structure> Built 5-year roadmap integrating DSP technology into low-tech items > Led turnaround of struggling brands via clear guidelines for Engineering & Marketing -
Director Of Marketing – Bss, Lexicon, Dbx Professional Audio, DigitechHarman International Feb 2014 - Oct 2015Stamford, Connecticut, UsPromoted to head Brand Management, PR and Social Media planning, Roadmap development and planning, Portfolio Management, New Business Development, balancing multiple vertical markets resources.> Winner of Technical GRAMMY for Lexicon (in Professional and Car Audio)> Increased our install training reach 230% while slashing costs by completely restructuring our training from four days to one, implementing remote learning modules then used worldwide
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Market Manager – Portable Pa, Tour And Recording (Dbx & Lexicon)Harman Music Group Apr 2011 - Feb 2014UsProvided portfolio management, new business development, advertising and social media and SEM Management, market trend analysis and OEM opportunities.> Identified lost sales in marketing pipeline that led to stronger sales structure and $850,000 gain> Cut collective advertising spend by 50% while increasing both engagement and impressions >450%> Grew social media followers from <1,500 to >60,000> Developed OEM business model that generated 20% of total unit fiscal plan -
Vice President (Vp) – Business DevelopmentDefinition Branding & Marketing Sep 2010 - Apr 2011Headed business development for Manhattan-based agency integrating media relations, positioning, and promotion with innovative digital marketing. Led sales presentations, strategic alliances, and marketing strategy for clients in technology, consumer electronics, clean energy / clean / green technology, and pharmaceuticals / healthcare. Built new portfolio of client services in POP, SEO, SEM website review and development and social media expertise.> Developed six-figure Google campaign that delivered the most impressions and most direct customers in client history> Developed innovative social media program that substantially increased buzz for Fortune 1000 client> Played key role in Irish government target marketing that brought successful independent Irish companies to US -
Director Business Development – Musician’S FriendMusician'S Friend Dec 2006 - Aug 2010Westlake Village, Ca, UsWorked for subsidiary of $600 million Guitar Center and fmr parent company Bain Capital and their family of online musical brands. Headed business development, partner marketing, co-op advertising, media sales, community relations. Managed all URLs, grabbed top 80 media market versions, bought all missing URLs and established watch list for those out of our control – 5,000+ URLS at peak.> Cut uncollected debt 83% by reconfiguring workflow management interface> Launched 1st incentive-based sales force in Musician’s Friend> Recruited Editorial & Forum Moderation staff to leverage content across multiple channels> Grew Active Advertisers 300% to >200> Launched Industry 1st trade-in program for used gear not bought/returned at same store – No-risk profit-generating business -
Vice President (Vp) – MarketingHarman Music Group Apr 2004 - Nov 2006UsFor leading manufacturer of home entertainment / AV electronics, headed marketing staff of 14 supporting 35 independent rep firms and managing all Marketing / Product Development initiatives. Oversaw Trademark, URL, and Copyright protection worldwide.> On Executive Team that nearly doubled business in 3 years> Key in redesigned lineup for core brands focusing on price point and market > Launched industry-first rebate campaigns that grew profit AND market share> Managed Artist Relations team with A-Level Celebrities – Paul McCartney, Eric Clapton, etc
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Director Of Marketing Communications - Harman Signal ProcessingHarman International 2003 - 2004Stamford, Connecticut, UsPromoted to head Harman Music Groups MarComm initiatives – PR, multi-language marketing collateral, and internet marketing strategies for Communities (DigiTech) and Certification (dbx).> Successful re-establishing DigiTech brand as #2 Effect brand in worldwide market
Noel Larson Skills
Noel Larson Education Details
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Harman InternationalCertificate -
Musician'S InstituteMusic - Guitar
Frequently Asked Questions about Noel Larson
What company does Noel Larson work for?
Noel Larson works for Ashly Audio, Inc.
What is Noel Larson's role at the current company?
Noel Larson's current role is General Manager at Ashly Audio, Inc..
What is Noel Larson's email address?
Noel Larson's email address is no****@****man.com
What is Noel Larson's direct phone number?
Noel Larson's direct phone number is +180144*****
What schools did Noel Larson attend?
Noel Larson attended Harman International, Musician's Institute.
What skills is Noel Larson known for?
Noel Larson has skills like Product Marketing, Strategy, Product Development, Online Marketing, Product Management, Business Development, Marketing, E Commerce, Management, Marketing Communications, Music, Marketing Strategy.
Who are Noel Larson's colleagues?
Noel Larson's colleagues are Jim Dean, Christian Yockel, Mike Falzone, علي العيسى, Sam Santoriello, Matthew Hovey, Joey White.
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