- Oversaw sales performance management activities providing ongoing coaching and feedback to develop sales team members.- Responsible for company-wide sales strategy creation and execution monthly, quarterly, and annually. - Drove aggressive growth-oriented sales goals across all verticals based on growing and establishing strategic relationships with high-impact clients.

- Drove aggressive sales derived from building and maintaining relationships with hospitality thought-leaders throughout the Southeast and beyond.- Assumed accountability for Account Managers meeting key performance metrics such as sales activities and revenue goals.- Provided leadership team with monthly, quarterly, and annual performance reports for top performers.

- Modeled and maintained sales reports, providing valuable analytics through metric-driven data that identified actionable growth areas.- Established clearly defined sales strategies and goals, executing an aggressive plan for new and repeat business.- Created sales training materials and led the conversation regarding company-wide sales practices.- Provided strategic business thinking around key strategies and initiatives

- Contributed as a foundational member of the events sales team, performing essential design and sales tasks that resulted in me excelling as the top-performing salesperson.- Identified and cultivated intentional partnerships with planners, venues, and corporate clientele throughout the Southeast.- Oversaw on-site installations and directed production personnel in high-stakes environments with time-sensitive deadlines.- Established, implemented, and refined standard operating procedures that created efficiencies across multiple departments.

- Fostered brand awareness by planning, launching, measuring, and driving digital marketing campaigns.- Oversaw messaging, story development, and any other produced materials for accuracy, clarity, and consistency.- Organized and led creative teams during multi-day events.