Founder and former CEO of Inc Direct, one of the UKs leading cross media and marketing communications companies. Previously Group Account Director at Black Cat before being sold to WPP, I have over 20 years of direct marketing experience working in a number of top London agencies and also client side at Cable & Wireless and Fidelity Investments. A sound strategic thinker, I bring a new dimension and perspective to any direct marketing brief that in turn achieves greater results and a higher RoI for our clients.I founded Inc Direct in April 2000 having identified a niche in the market for highly personalised and customised one2one direct marketing where I simply apply sound strategic thinking to everyday marketing challenges.Based in London, Inc Direct is multi award winning, £7m turnover business that provides bespoke and tailored direct marketing solutions across direct mail, email, web, social and mobile by harnessing the untapped potential that lies within clients’ data. Many clients such as Estee Lauder, The Carphone Warehouse and Cunard are just a few of the clients who are realising the true value of highly personalised, one to one direct marketing by utilising Inc Directs innovative technologies and capabilities.Having continually invested in the latest digital print and web2media technologies, Inc Direct has won no less than fourteen top industry awards in recognition for its innovation and ground breaking digital print and cross media campaigns including PrintWeek Company of the Year in 2007, PrintWeek Cross Media Company of the Year in 2012 and PrintWeek Company of the Year again in 2013.Having sold Inc Direct to the MBA Group in March 2019, I'm now looking for a new challenge where I can bring my industry knowledge, expertise, know how and boundless enthusiasm to like minded companies!