I work with clients to create visually engaging, concept-driven narratives for commercial, cultural, and editorial projects, delivering creative vision and content throughout all stages of the design process— from concept to expression and implementation.

BA Graphic DesignMy role as a lecturer focuses on Design Processes, Visual Systems, and Professional and Entrepreneurial Practice. I aim to encourage an experimental mindset and approach to graphic design using both analogue and digital media. The briefs I develop challenge conventional storytelling and explore ways to define a visual language within social, cultural, and commercial contexts.Through my teaching, I aim to promote a ‘sustainability mindset,’ examining what it means to be a contemporary graphic designer within social, political, and environmental contexts. Over the past few years, I have developed teaching case studies in partnership with non-profit organizations and cultural institutions such as Greenpeace, Fashion Revolution and Bodleian Library, inspiring students to develop their voices on global issues and use graphic design to articulate complex narratives.

BA Graphic Design

I collaborate with clients from the cultural and commercial sectors, focusing on developing visual identities, editorial projects, campaigns, packaging, and both digital and environmental graphics.My approach is based on a collaborative way of working with clients, beginning each project with background research and applying creative and strategic thinking to support their unique needs.Since 2016, I have been at the heart of the communication strategy for the music and events series at Kings Place, a multi-arts venue in London, developing branding and communication for projects, including the award-winning "Unwrapped" series and the Podcast Festival.Notable clients include Kings Place, Dulwich Picture Gallery, The David Parr House (Cambridge), Orchestra of The Age of Enlightenment, London Creative Network, COSBI Fondazione (The Microsoft Research – University of Trento – Centre for Computational and Systems Biology), Babel Label, London Smoke & Cure, Fleap (Milan), Casita Press, Italian Cultural Institute, and The Vortex Jazz Club.

Freelance brand designer, working with a variety of agencies and studios, including:Wolff Olins, FutureBrand, Corporate Edge, Siegel & Gale, Fitch, Dragon Rouge, Dixon Baxi, Merchant Cantos, Brave New World, and Totality. I collaborated closely with teams across agencies, art-directing major branding and editorial projects, and leading work throughout all stages of the creative process: concept, expression, and implementation.Working with strategic, creative, and account teams to manage the entire process, I was responsible for delivering branding projects and creating unique identities with concept-driven designs across both digital and print platforms. My experience spans global rebrands and brand activations within hospitality, finance, telecommunications, technology, insurance, and pharmaceuticals.Responsibilities:-Concept development and art direction-Managing other designers and liaising with other teams-Design rollout and implementation-Leading brainstorming and ideation sessions-Briefing and directing photography shoots-Presenting to clients

At Lloyd Northover, I contributed to major rebranding projects in the higher education sector, including SOAS and Regent's University. I delivered high-quality, crafted design solutions and worked with the team to build inspiring brand storytelling.My responsibilities included developing brand architecture, creating pitch presentations, designing editorial layouts, design rollout, implementation, and guidelines.

At FutureBrand Milan, I developed a range of corporate and consumer branding projects, overseeing all stages of the design process from concept to implementation. I played a key role in shaping the visual identity and brand expression for clients across various sectors.My work included rebranding, brand architecture development, B2B communications, internal communication campaigns, and pitch presentations.Notable clients: Alfa Romeo, Calia, Ferrari, Expo 2015, Piquadro, Fiat, Luxottica, Ideal Standard.

From 2009 to 2011, I worked as an Assistant Professor in the Visual Communication Department at the Polytechnic University of Milan. In this role, I worked closely with students, mentoring them on their projects and providing guidance on their academic progression.

My first professional position was at Fragile, a brand and product design agency based in Milan. I began in a junior role, and by the end of my tenure, I had taken on increased responsibilities, including overseeing multiple clients, directing photoshoots, assisting with brand rollout and identity guidelines, and contributing to pitch presentations.Notable Clients: Alessi, Alias, Cariparma, Methis, Olivetti, Poltrona Frau, Serafino Zani, Trony, Veuve Cliquot

During my final year of my MA at Politecnico di Milano, I completed an internship at AIAP (Associazione Italiana Progettazione per la Comunicazione Visiva). At AIAP, I contributed to a research project focused on Italic 2.0, a book showcasing contemporary Italian type designers. Additionally, I worked on the art direction and graphic design for AIAP Community 0.2, the second issue of the Italian "Community" for graphic designers.