Responsible for sales and marketing at national level of a team comprising of three brands – Xatral, Actonel and Profenid with combined sale of Rs.130 million on annual basis. Had direct reporting of 1 product Manager, 2 District Managers and 17 Sales force throughout Pakistan• Repositioned Xatral (BPH medication) and made it the highest growing brand in its category. Market Share increased from 12% to 21% with growth of 31% in 2 years.• Launched Xatral 10mg LP, the long release once daily strength of Xatral.• Re-launched NO-SPA, drug for the management of Smooth Muscle spasm.• Member of Sanofi-aventis Junior Management Committee (JMC) 2007-2008.

• Received the Sanofi-aventis Pakistan best marketing campaign award 2004• Received the best team award for 2004 for achieving the highest product growth.• Established the company’s 1st Patient Call Centre and implemented the ACTNOW program (patient loyalty program) which successfully registers patients and helps to improve their adherence to the drug.• Organized Pakistan Menopausal Society Symposia, in collaboration with Indian Menopause Society and Ziauddin Medical Hospital• Developed key opinion leaders for Actonel and Xatral by providing latest published clinical research papers, organized clinical studies (COMPACT), organized round table meetings and sponsored local and international conferences like European Calcified Tissue Symposia, EULAR, Asia Pacific Orthopaedic Association, Orthocon, APLAR, Osteoporosis Seminar, World Conference on Osteoporosis and European Urology Association.• Revitalized Profenid as the ‘fast and effective’ pain therapy by focusing on overall pain market, organized speaker’s presentations and pain projects.

• Received the Global award on Actonel Best Product Literature competition and certificate by Global Director (France) and Regional Team (Singapore). 80+ countries promoting Actonel competed for the award

Business Development- • Preparation of business cases and business plans of products in pipeline (Actonel, and Arava).• Undertake Market research to determine the sales potential, customers & competition.• Plan and conduct prelaunch activities, meetings with key opinion leaders (Actonel and Arava).Key Achievements: • Successfully planned and executed the pre-launch activities for Actonel.