Nora Mccarten Email & Phone Number

Johnson City, Tn, Us

As a freelance beauty consultant with Arlette Palo Consulting, I have worked on innovations for Kim Kardashian West Beauty, The Estée Edit by Estée Lauder, and Stila. I research and report on relevant beauty competitors, social media trends, consumer demographics, content creation strategies, and North American market competitors. For KKW Beauty, I researched new developments in heat technology that could be utilized across the color cosmetic, skincare, and haircare categories. For The Estée Edit, I compiled an extensive post-mortem report on product performance, packaging, and social media presence that was used to gauge the millennial response to the brand. For Stila, I crafted a 360 marketing strategy on how to inject new life into the brand, play on the brand's Y2K nostalgia, and target Gen Z through the use of their social language and social trends.

New York, Ny, Us

As the Content & Social Media Manager at Glow Recipe, I honed my content creation, content strategy, and management skills in a collaborative, fast-paced environment. I owned the social media copy, brand voice, and brand aesthetic across all platforms, being sure to maintain a consistent daily presence on Instagram, TikTok, Pinterest, and BeReal, among others. My day-to-day responsibilities included managing weekly and monthly social calendars, working with cross-functional teams on launch, expansion, and event strategies, and producing the bulk of the native social content for owned channels and retail partners, such as Sephora. I am a natural content creator who knows how to speak to a Gen Z audience, capture their attention, and create an aspirational lifestyle element that still feels relatable. Working across both photo and video, I conceptualized, filmed, and edited content on a weekly basis in collaboration with my direct report, creating a combined 10-15 assets a week.

New York, Ny, Us

Working as the Associate Manager of Global Social at Fresh allowed me to refine my social media management skills and gain valuable experience in a luxury skincare environment. I came into the team right as the brand's TikTok account was being created and used my expertise to establish and grow the channel. I owned the creative piece of the social team with a strong focus on video — a typical day would include strategizing, filming, and editing social content, writing social copy, securing partnerships, and building relationships with digital creators. I served as the on-camera presence for all video activations, from paid ad campaigns with retail partners like Ulta, to organic social posts and frequent live shopping sessions. Highlights of my time at Fresh include hosting a holiday live shopping event in partnership with Meta that drove over 1M views, planning International Women's Day events at bicoastal Fresh boutique locations to offer free professional headshots, and partnering with the One & Only Mandarina in Puerto Vallarta, Mexico to host an influencer retreat.

As the Social Media Coordinator at Milk Makeup, I was instrumental in maintaining the brand's cool, laidback image online and in fostering an inclusive community of beauty aficionados. My day-to-day responsibilities involved filming content in our in-office studio, working with and fulfilling Sephora content requests, strategizing and planning events, and owning all caption writing, social calendar organization, and daily community management. I was involved in securing collaborations, managing influencer relationships, hosting digital events, and producing and casting social shoots at Milk Studios. I had high visibility with upper management and was looked to as the authentic voice of the Gen Z audience. Notable highlights include launching and growing the TikTok channel to over 500k+ followers, partnering with Billie Eilish's makeup artist on red carpet looks, and introducing the Vegan Milk Moisturizer with a scavenger hunt activation in New York and an influencer snowboarding trip in Vail, Colorado.

New York, Ny, Us

During my time as a Client Relations Coordinator with Tarte Cosmetics, I led my team in managing the digital pro artist program, facilitating social interactions across Twitter and Facebook, and displaying extensive product knowledge regarding order processing, item inquiries, and collection launches. Widely regarded as the product expert in my department, I became the authority on ingredient stories, application techniques, and consumer shade matching. I also served as a Content Contributor on the Social Team, assisting with the planning and execution of in-house social shoots, both in front of and behind the camera. Through this partnership, I played a key role in the launches of the Babassu Foundcealer Skincare Foundation, the Unleashed Collection, the Fall Feels Collection, and the 2019 Holiday Collection.

Paris, Fr

My Freelance PR Assistant position at Catherine Miran PR gave me experience in every aspect of public relations, from press reports and placements to event production and sample trafficking. I became well-versed in the language and nuances of PR, strategically contributing to NYFW shows and events, celebrity dressing partnerships, and editorial imagery. Working with a mix of new and established luxury houses, I was involved in every step of the process, tracking stylist pulls and media credits for brands like Zadig & Voltaire, Miaou, and Foo and Foo by Eizabeth Hilfiger.

New York, Ny, Us

From the months I spent as an Editorial Intern at Moda Operandi, I was able to continue my learning in the field of luxury fashion. My main responsibility consisted of writing brand bios, trunkshow reviews, and collection reviews for brands like Brock Collection, Simonetta Ravizza, and Versace that were included both on the site and in Moda's daily email send. In addition, I proofread, transcribed, and fact-checked every interview and feature story that went onto Moda's lifestyle site, The Memo. I was also in charge of organizing and updating the daily calendar of editorial production and events.

New York , New York, Us

My position as Communications Manager at Hudson + Bleecker provided me with invaluable experience in almost every facet of modern business: marketing, social media outreach, customer relations, quality assurance, and graphic design, among others. Working one-on-one with Founder and Creative Director Eram Siddiqui, I helped collaborate on upcoming collections, created advertising campaigns, styled photo and video shoots, wrote posts for the H+B blog, and ran the day-to-day operations. Notable opportunities include being invited as a guest company to Facebook headquarters and scripting and styling a video shoot at The Surrey Hotel.

New York, New York, Us

From my time as a marketing intern at Maxim, I worked directly with the marketing and sales teams on ideas for brand collaborations and upcoming events. Some of my responsibilities included creating RFPs and one sheets for notable brands such as Dior, HBO, and Ciroc, researching potential event venues, and organizing expense reports for company personnel. I was also able to attend many brainstorming sessions with upper management that involved plans and ideas for the future of Maxim's marketing department, including the MaximTV and MaximLabs channels.

As an intern at Darring USA, a contemporary young men's brand, I was responsible for writing all articles for the blog and managing the social media accounts (Instagram, Twitter, and Facebook). I researched current menswear news and events, as well as current pop culture news that appealed to the target market, in order to create relevant content for the Darring USA readers. In addition, I helped run the showroom and style clothing displays.

New York, New York, Us

During my time at MR, I worked one-on-one with Editor-in-Chief Karen Alberg Grossman to research potential features and brainstorm ideas for future issues at monthly meetings. Individually, I wrote and edited editorial pieces for both the print and online versions of the magazine about menswear trends, designer collaborations, and street style in New York City. As an assistant to the EIC, I was also able to attend the New York menswear trade shows as a reporter, including MRket, Project, and Agenda.

Bachelor Of Arts (B.A.), Journalism And Creative Writing Major, Communication Studies Minor

Associate Of Arts And Sciences (Aas), Fashion Merchandising Management