Norm Hoffman Email & Phone Number

San Ramon, Ca

Advertising and marketing consultant. Branding strategist. Ad agency.In today's world, companies are vying for buyer attention. Results are measured in short term sales, however building ongoing corporate and project/product image is also critical. My unique skill set is the ability to create/implement marketing CAMPAIGNS that generate both urgency and sustained brand awareness; and, importantly, that CONNECT with target audiences.This requires compelling, well written, well positioned advertising, collateral material and sales tools that employ graphic continuity. I have an uncanny eye for powerful advertising (and, of course, there is no substitute for experience).

San Ramon, Ca

 Led integrated multi-channel campaigns utilizing marketing and advertising strategies to include sales training, sales collateral, telemarketing, direct mail, e-mail, digital content, trade show exhibits, print advertisements produced on time and on budget Managed social media marketing campaigns in Facebook, Linkedin, Twitter, etc. Initiated, expanded, managed, trained, mentored nationwide team of 1,600 consultants Developed webinar, scripted power point and training seminars, collateral material, ads, displays, promotional flyers, calendars, etc. Established viable team and individual sales strategies, rank advancement, goals; implemented plans that achieved unprecedented sales results Attained highest rank in company, 1-Star Presidential Director, generating over $5-million in volume Honored as Consultant of the Year for two consecutive years Founded private enterprise venture, f-stops timeless photography (2012, San Ramon, CA).  Developed f-stops overall business plan and marketing strategy. Designed, created, produced and distributed note cards, calendars, custom prints for sale at retail and direct on-line. Designed packaging, created website, initiated social media fan page, implemented on-line campaign. Launched retail pipeline with major San Francisco outlets including Ritz-Carlton, Compass Books, Gump’s, Lola Card Shops, Coit Tower, MOMA, Pier 39 Gifts, Cavollo Point Hotel, Bank of America, Pacific Union Real Estate and more.

Beverly Hills And Lafayette, Ca

Formed Beverly Hills advertising / marketing firm emphasizing lean & mean business model, specializing in real estate industry and targeted financial institution clientele… Wrote and produced persuasive, award winning ad campaigns that (1) Introduced revolutionary full-service custom home center; Developed brand image, fabricated sales pavilion, created successful campaign resulting in Builder of Year honors (2) Rebranded and resurrected 1,200 unit master planned community from stigma of financial malaise (3) Created unprecedented awareness, extraordinary sales results for luxury condominium tower during dire real estate depression (4) Transformed upscale raw land development from obscurity to brand prominence (5) Exceeded projections for regional single family developer through market expansion, sustained growth and restaged company identity during acquisition phase… Initiated cost saving strategy for adult developer to centralize marketing activity under corporate umbrella… Consultation services included product, master plan & pricing review; marketing & advertising strategy… media schedules, itemized budgets; design, artwork, production of literature, sales offices, signage, direct mail, collateral material, photography, advertisements, etc. Expanded operations to add custom homebuilding division (1990). Built value-oriented residential properties totaling over $20-million in sales. Raised investor funding, cultivated banking, institutional relationships… Led development efforts through approval stages… Final authority on architectural, engineering, geological surveys, landscape plans… Managed construction contracts for up to 60 vendors, suppliers, consultants per project… Made operational decisions minimizing construction costs while maximizing quality standards… Exhibited leadership skills; motivated team to perform assignments to highest standards, on time. Set strategy, initiated business plans, presided over sales/marketing teams, customer service programs.

New York, New York

• Worked at Madison Avenue headquarters overseeing in-house and account services operations (staff of 30). Introduced cost efficient trafficking process from initial job order through final billing (i.e. outsource bidding, production, distribution of printed material, signage and office display fabrication, direct mail, promotional material; client presentations, media scheduling, customer service. Agency grew into country’s largest in niche industry (real estate), serving Who’s Who list of national builders and financial institutions.• Managed diverse portfolio of accounts (e.g. Centex Homes, U.S. Home, Chase Manhattan Mortgage Realty & Trust, Chemical Bank, Continental Illinois National Bank & Trust, First Mortgage Investors, The Hilton Head Company, Leisure Technology, Inc., Alexander Muss & Sons, Nomura Real Estate International, Inc. and more, with projects ranging from raw land to high-rise condominium towers; single family developments to retirement communities; rental apartments to condo conversions; PUD’s (planned urban developments) to REO (real estate owned) workouts… reaching virtually every demographic audience in most major and many secondary U.S. markets. Particularly effective in new account presentations.• Helped Hoffman spearhead trend in condo conversions during which time the firm oversaw projects selling more than 18,000 units, generating over $1-billion for clients. • Developed cogent marketing strategies for Hoffman and key clientele.• Fostered communication by scheduling weekly “rainmaker sessions” attended by building industry leaders.• Opened satellite offices in Florida, Colorado and California.