Entrepreneurial spirit with strong empirical and quantitative analytical skills applied to business development. Proven seasoned communicator leveraging interpersonal skills and experience to build high performance teams. Experienced in new situations requiring new perspectives where the rules have yet to be written. Successfully developed and commercialized medical devices for North American and global markets. Authored several business and strategic marketing plans from startups to Fortune 200 division. Consultant on medical device commercialization in North & South America, Europe, and Australia.Published over 125 articles, abstracts, editorials and letters in peer reviewed medical journals. Authored textbook on biostatistics and medical research evaluation used in colleges in Canada, USA, and Saudi Arabia. Editor-in-chief, deputy editor, statistics editor and associate editor for international medical journal. Four patents on medical devices. Former healthcare professional. Visit my website for more information at www.tiffin.ca.
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President And Managing PartnerGfr90 Inc.London, On, Ca -
President & Managing PartnerGfr90 Inc. Jun 2020 - PresentLondon, Ontario, CanadaWe are developing and commercializing a breakthrough medical device that enables ambulatory dialysis by a wearable artificial kidney. GFR90 is entering clinical trials soon (dependent on public COVID measures) and is ramping up early commercialization activities including FDA and Health Canada strategies. Visit www.gfr90.com for more information or email me at norm.tiffin@gfr90.com.
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Vice PresidentAhria Consulting Jun 2015 - Mar 2020London, OntarioDuring my tenure with Ahria, I was instrumental in doubling revenue by establishing and growing the executive recruitment practice and performing business development activities, helping to establishing Ahria as the leading HR firm in London and SW Ontario. -
PresidentTiffin Consulting Jul 2009 - Jun 2017London, OntarioStrategic and tactical marketing support, medical product research and development assistance, and commercialization consulting to researchers, investors, and manufacturers of medical devices in North America, Europe and Australia.
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PresidentIpac Consulting - Infection Control Jun 2013 - Oct 2014Providing leadership to overcome inertia of fledgling company offering infection control consulting to healthcare and personal service facilities. Wrote business plan after identifying and researching best segments to pursue. Focused the company on execution and sales. -
Vp, Sales & MarketingSalus Global Aug 2012 - May 2013London, OntarioDuring 9 months with Salus I wrote a three part strategic marketing plan which included 1) Canadian penetration by introducing new products into large existing base, 2) US re-entry employing a new channel, a modified product offering and new messaging and 3) opportunity criteria filter for the rest of the world to ensure we remained focused on best opportunities globally. Created new messaging for the company’s standard product line that provided a clear five point argument using ROI calculations and product outcomes from several internal and external data sources. Led sales team to secure new long term contracts from Canadian provinces and health authorities. -
Vp, Business DevelopmentRehab First Inc. Apr 2012 - Aug 2012London, CanadaOver 5 months: Focused sales reps' messaging, targets and territories resulting in significant revenue increase after period of negative growth including second highest monthly revenue in company history; consolidated collateral materials for improved messaging and cost; identified top three referral sources and wrote marketing and sales plan for each; signficantly improved payor relationship by personal contact; re-wrote pricing policy to reflect current market conditions; developed sales rep training platform for new reps where none previously existed. -
Vp - Marketing & Business DevelopmentHydrate, Inc (Division Of Pari Respiratory Equipment) 2007 - 2009Oversight on development and commercialization of disruptive medical technology for critical, acute and sub acute care. Launched product in US; authored business plan for US and global roll-out. -
Vp - MarketingPari Respiratory Equipment Jul 2004 - 2007Developed marketing department from single person to nine product/marketing managers, coordinator and graphic designer. Developed and introduced new products, opened new KOL network for acute care, oversight and all NA upstream and downstream marketing.
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Director Of Education And ResearchPari Respiratory Equipment 2003 - 2004Formalized employee education, performed primary and secondary qualitative and quantitative market research, published medical research for product support and validation.
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Director Of Sales & MarketingBreathe Plus 2000 - 2003Identified, hired and managed top talent to establish sales and marketing divisions for respiratory compounding pharmacy and medical device distributor in US. Positioned the pharmacy favorably for profitable sale in 3 years while launching the medical device distribution division in Canada.
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North American Marketing ManagerPraxair Healthcare 1997 - 2000Consolidated supplier contracts, brought together disparate independent divisions under one company banner, formalized purchasing and new product evaluation and acquisition, standardized advertising and marketing message.
Norm Tiffin Education Details
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3.96/4.00 Gpa -
Biology -
Respiratory Therapy
Frequently Asked Questions about Norm Tiffin
What company does Norm Tiffin work for?
Norm Tiffin works for Gfr90 Inc.
What is Norm Tiffin's role at the current company?
Norm Tiffin's current role is President and Managing Partner.
What schools did Norm Tiffin attend?
Norm Tiffin attended Central Michigan University, Western University, Ivey Business School At Western University, Fanshawe College.
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