Norm Tiffin Email & Phone Number

London, On, Ca

London, Ontario, Canada

We are developing and commercializing a breakthrough medical device that enables ambulatory dialysis by a wearable artificial kidney. GFR90 is entering clinical trials soon (dependent on public COVID measures) and is ramping up early commercialization activities including FDA and Health Canada strategies. Visit www.gfr90.com for more information or email me at norm.tiffin@gfr90.com.

London, Ontario

During my tenure with Ahria, I was instrumental in doubling revenue by establishing and growing the executive recruitment practice and performing business development activities, helping to establishing Ahria as the leading HR firm in London and SW Ontario.

London, Ontario

Strategic and tactical marketing support, medical product research and development assistance, and commercialization consulting to researchers, investors, and manufacturers of medical devices in North America, Europe and Australia.

Providing leadership to overcome inertia of fledgling company offering infection control consulting to healthcare and personal service facilities. Wrote business plan after identifying and researching best segments to pursue. Focused the company on execution and sales.

London, Ontario

During 9 months with Salus I wrote a three part strategic marketing plan which included 1) Canadian penetration by introducing new products into large existing base, 2) US re-entry employing a new channel, a modified product offering and new messaging and 3) opportunity criteria filter for the rest of the world to ensure we remained focused on best opportunities globally. Created new messaging for the company’s standard product line that provided a clear five point argument using ROI calculations and product outcomes from several internal and external data sources. Led sales team to secure new long term contracts from Canadian provinces and health authorities.

London, Canada

Over 5 months: Focused sales reps' messaging, targets and territories resulting in significant revenue increase after period of negative growth including second highest monthly revenue in company history; consolidated collateral materials for improved messaging and cost; identified top three referral sources and wrote marketing and sales plan for each; signficantly improved payor relationship by personal contact; re-wrote pricing policy to reflect current market conditions; developed sales rep training platform for new reps where none previously existed.

Oversight on development and commercialization of disruptive medical technology for critical, acute and sub acute care. Launched product in US; authored business plan for US and global roll-out.

Developed marketing department from single person to nine product/marketing managers, coordinator and graphic designer. Developed and introduced new products, opened new KOL network for acute care, oversight and all NA upstream and downstream marketing.

Formalized employee education, performed primary and secondary qualitative and quantitative market research, published medical research for product support and validation.

Identified, hired and managed top talent to establish sales and marketing divisions for respiratory compounding pharmacy and medical device distributor in US. Positioned the pharmacy favorably for profitable sale in 3 years while launching the medical device distribution division in Canada.

Consolidated supplier contracts, brought together disparate independent divisions under one company banner, formalized purchasing and new product evaluation and acquisition, standardized advertising and marketing message.

Master Of Science In Administration, Healthcare, 3.96/4.00 Gpa

Bachelor Of Science, Biology

Marketing Management - Certificate, Marketing

Associate Degree (Diploma), Respiratory Therapy