Norma Miranda Email & Phone Number

Laguna Hills, California, United States

Costa Mesa, California, United States

El Segundo, California, United States

• Managed media placement and traffic for General Market and Hispanic audience in 20 DMAs across California, Texas and Midwest, including Los Angeles and Dallas• Responsible for overseeing of $100MM per year in media investment• Contributed to 5% YOY increase in call volume for customer acquisition and up-sell• Partnered with various Product teams to launch and create awareness of new product launches• Developed and implemented processes that reduced TV cross channel execution… Show more • Managed media placement and traffic for General Market and Hispanic audience in 20 DMAs across California, Texas and Midwest, including Los Angeles and Dallas• Responsible for overseeing of $100MM per year in media investment• Contributed to 5% YOY increase in call volume for customer acquisition and up-sell• Partnered with various Product teams to launch and create awareness of new product launches• Developed and implemented processes that reduced TV cross channel execution by 30%, creating more flexibility for Product teams to refine their goals• Recommended and executed tests to further generate revenue for such products as On Demand, Home Phone, IntelligentHome, SignatureHome• Developed reports that monitored results on weekly and monthly basis to confirm Product Strategy Objective was met or exceeded. These reports were shared with Executive and Senior Leaders in Operations, Marketing and Corporate• Facilitated relationships with Sales, Creative, Operations and Partnership teams• Ensured fulfillment of partnership agreements and external commitments• Created, analyzed and delivered post-broadcast schedules outlining accuracy and successes Show less

El Segundo, Ca

• Managed Online execution and maintenance of in TWC site product content and buyflow offers• Collaborated with Online team to ensure weekly Product focus was met• Developed communications to Online and Marketing teams to document weekly focus, results and pending changes• Managed communications with Corporate Legal team to ensure Product descriptions and disclaimers were compliant• Managed communication on e-commerce offers and collaborated on any required changes with Online… Show more • Managed Online execution and maintenance of in TWC site product content and buyflow offers• Collaborated with Online team to ensure weekly Product focus was met• Developed communications to Online and Marketing teams to document weekly focus, results and pending changes• Managed communications with Corporate Legal team to ensure Product descriptions and disclaimers were compliant• Managed communication on e-commerce offers and collaborated on any required changes with Online team• Reported West buyflow order volume and offer ranking• Key stakeholder for launch of Spanish Buyflow content and offers• Worked with production department on creative execution and posting of spots on internal websites Show less

Cypress, Ca

• Managed account for several Account Executives. Successfully managed all aspects of accounts from start to finish. Examples include running research reports, building orders in Strata View 32 and TIM to working with internal departments to create schedules and book orders through the system• Proactively managed make-goods and pre-emptions on AE’s orders on a daily basis to ensure that all revenue was being added back in as quickly as possible• Managed schedule development, generated… Show more • Managed account for several Account Executives. Successfully managed all aspects of accounts from start to finish. Examples include running research reports, building orders in Strata View 32 and TIM to working with internal departments to create schedules and book orders through the system• Proactively managed make-goods and pre-emptions on AE’s orders on a daily basis to ensure that all revenue was being added back in as quickly as possible• Managed schedule development, generated rates requests, ratings, research, checking inventory availability, make goods, including invoice and billing discrepancies• Generated and analyzed competitive research reports, including Strata rankers, Cross Sell Reports, internet research, and industry information• Proficient in the use of research software, Strata, Polk, and contact management system • Generated new business, including Hispanic sales in Los Angeles footprint through cold calls, and in person presentations• Coordinated with Production, Traffic, Finance & IT departments to ensure orders were processed correctly and clients’ needs were fulfilled Show less

Los Angeles, Ca

• Assisted clients and agencies with research information from websites and company research systems• Maintained strong relations with clients and staff via sales calls and phone calls• Developed sales presentations, reports and newsletters utilizing Microsoft PowerPoint• Coordinated and participated in major events including marketing events, conferences, open houses, presentations• Interacted effectively with in-house departments (i.e. marketing, sales, production… Show more • Assisted clients and agencies with research information from websites and company research systems• Maintained strong relations with clients and staff via sales calls and phone calls• Developed sales presentations, reports and newsletters utilizing Microsoft PowerPoint• Coordinated and participated in major events including marketing events, conferences, open houses, presentations• Interacted effectively with in-house departments (i.e. marketing, sales, production, research)• Researched new business prospects, and current clients online, cold calls• Created proposals using Word, Excel, PowerPoint and internet research sites Show less

Newport Beach, Ca

• Bought Spot-TV, radio and print for National accounts• Researched information for New Business pitches using consumer insights research tools• Evaluated print proposals, recommended new print avails and negotiated added value• Created and updated control sheets, managed discrepancies and make-goods; assisted with Pre and Post-Analysis• Prepared and updated quarterly media and market overviews• Experienced in media and research programs such as Strata, Simmons, Scarborough,… Show more • Bought Spot-TV, radio and print for National accounts• Researched information for New Business pitches using consumer insights research tools• Evaluated print proposals, recommended new print avails and negotiated added value• Created and updated control sheets, managed discrepancies and make-goods; assisted with Pre and Post-Analysis• Prepared and updated quarterly media and market overviews• Experienced in media and research programs such as Strata, Simmons, Scarborough, SRC, Yankelovich, Core, and Media Tools Show less