As Director of Brand Strategy and Digital Marketing, I spearhead revenue-driven initiatives, optimizing workflow for diverse brands, such as Alphacomm, Quikcell, Bosbos, Telementum, and private label. Overseeing a dynamic design and digital marketing team, my leadership extends across B2B, B2C, and B2B2C channels. From product design, branding, and digital catalogs to GTM strategies and customer engagement via SMS campaigns, my dedication ensures our marketing resonates with target audiences and contributes to overall business success.1. Brand Management:• Directed product design, branding, and collateral for diverse B2B, B2C, and B2B2C brands.• Ensured consistent and excellent brand representation across all touchpoints, fostering a unified brand identity.2. Digital Marketing:• Led comprehensive digital initiatives, managing digital catalogs, newsletters, webstore customer experience, email marketing, and SMS campaigns.• Spearheaded the integration of innovative digital strategies, enhancing customer engagement and communication.3. Platforms & Infrastructure Implementation:• Successfully launched a Digital Asset Manager, optimizing workflow and ensuring efficient access to marketing assets.• Established and managed SMS campaigns, introducing an effective channel for customer engagement.• Optimized the email marketing program for increased effectiveness and audience reach.• Streamlined processes and enhanced organizational efficiency through the optimization of the Airtable platform.4. Leadership:• Managed a dynamic design and digital marketing team, ensuring cohesion and high performance.• Fostered a culture of innovation and forward-thinking within the brand strategy and digital marketing team.5. Revenue Growth Strategies:• Developed and executed marketing programs for various brands, driving initiatives aligned with strategic objectives.• Dedicated to driving revenue growth through targeted and impactful marketing initiatives.

Leading the overhaul of Alphacomm and Quikcell, I refreshed brand assets and introduced innovative elements, such as QR codes, to enhance user engagement. In this strategic capacity, I not only retained previous duties but also spearheaded efforts to establish brand outlines and standards. Managing a team of direct reports, I played a pivotal role in shaping the creation and evolution of Alphacomm and Quikcell, reinforcing my dedication to influential design leadership and effective team management.1. Comprehensive Brand Redesign:• Led the transformative redesign of the Alphacomm brand, updating all brand assets including presentations, website, business cards, and establishing brand outlines and standards.• Implemented strategic changes to enhance brand identity, ensuring alignment with evolving market trends and company objectives.2. Website and QR Code Integration:• Oversaw the redesign and strategic positioning of the Quikcell.com website, enhancing user experience and ensuring alignment with brand aesthetics.• Facilitated the integration of QR codes on Quikcell packaging and website, providing Quickstart pages for end user feedback and engagement.3. Rebranding and Packaging Expertise:• Directed the rebranding of Quikcell, encompassing a comprehensive redesign of brand visuals and packaging.• Innovatively incorporated QR codes into packaging, offering customers easy access to Quickstart pages and promoting valuable end user feedback.4. Graphic Design Leadership:• Maintained and expanded upon the roles and responsibilities from previous positions, ensuring continuity in graphic design excellence.• Upheld a standard of creativity and design innovation, contributing to the overall visual appeal and market presence of Alphacomm Enterprise.

Elevating my role at Alphacomm, I transitioned to Senior Graphic Designer. While continuing to enhance brand visuals and product aesthetics and standardizing the creative look and feel of the web store. Beyond this, I played a crucial role in creating company standards for product photography, developing comprehensive brand guidelines, designing package aesthetics for new products, and overseeing the training of new designers.1. Web Store Aesthetics:• Standardized the creative look and feel of the web store, optimizing the online brand presence and user experience.2. Product Photography Standards:• Established company standards for product photography, elevating the quality and visual appeal of product images.3. Brand Guidelines and Package Design:• Developed and maintained brand guidelines for digital platforms, ensuring a cohesive visual representation.• Led the design of package aesthetics and die lines for new products, aligning with brand identity and consumer expectations.4. Team Leadership and Training:• Oversaw and trained new designers, fostering a collaborative and high-performing design team.

Joining Alphacomm in 2010 as a Graphic Designer, I played a pivotal role in overseeing Alphacomm's in-house brands, Quikcell and Color Burst. Beyond crafting brand identities, I actively contributed to product development by managing CMF aspects, including Pantone selection and finishes. I designed impactful email campaigns supporting the sales team and created packaging for the entire Quikcell and Colorburst accessory lineup. Additionally, I was instrumental in developing internal marketing materials and crafting eye-catching tradeshow graphics, showcasing a holistic approach to graphic design.1. Brand Development and Management:• Led the development and management of Quikcell and Colorburst brands, shaping their visual identities and ensuring brand cohesion.2. CMF (Color, Material, Finish) Oversight:• Contributed to product development by managing CMF aspects, including selecting Pantone colors and finishes for new products entering the market.3. Integrated Marketing Materials:• Designed and executed impactful email campaigns supporting the sales team, driving product awareness and customer engagement upon market entry.4. Striking Packaging Design:• Spearheaded the design of packaging for the complete Quikcell and Colorburst accessory lineup, ensuring visual appeal and alignment with brand aesthetics.5. Internal Marketing Initiatives and Tradeshow Graphics:• Created compelling internal marketing merchandise to strengthen brand presence within the organization.• Developed captivating graphics for tradeshows, enhancing brand visibility and effectively attracting target audiences.

Versatile and accomplished professional with a rich background at Coach Company, where I seamlessly integrated visual merchandising, in-store sales, loss prevention, and cashiering to contribute to the brand's success. My expertise lies in creating captivating retail experiences and ensuring a secure shopping environment, reflecting a commitment to excellence in a fast-paced, customer-centric setting.1. Visual Merchandising Excellence:• Spearheaded visually stunning displays that not only showcased product highlights but also significantly contributed to an enhanced shopping experience for customers.• Collaborated with the leadership team to implement seasonal changes, ensuring the store's aesthetic appeal aligned with brand standards.2. In-Store Sales Leadership:• Consistently exceeded sales targets by employing customer-centric selling techniques and product knowledge, fostering lasting connections with clients.• Played a pivotal role in driving team performance through effective communication and a passion for the brand, resulting in increased revenue.3. Loss Prevention Vigilance:• Implemented and enforced comprehensive in-store loss prevention measures, resulting in a notable reduction in inventory shrinkage and minimizing potential security risks.• Conducted regular audits and collaborated with management to enhance security protocols, safeguarding both merchandise and customer assets.4. Cash Handling Expertise:• Managed cash transactions with precision, maintaining a high level of accuracy in cashiering responsibilities.• Upheld stringent cash-handling procedures, contributing to a secure and trustworthy financial environment for both the company and its customers.5. Customer Service and Relationship Building:• Cultivated strong customer relationships by providing exceptional service, resolving inquiries, and ensuring a positive shopping experience.

As a Sign-A-Rama intern, I supported the Creative Director in crafting digital prints and logos, bridging creativity with technical prowess. Engaging in end-to-end design processes, I collaborated on production and communicated effectively with clients, developing a versatile skill set in a dynamic graphic design environment.1. Collaborative Design Support:• Assisted the Creative Director in translating client requirements into impactful digital prints and logo designs, ensuring alignment with brand identity and marketing goals.• Actively participated in brainstorming sessions and design critiques, contributing to a collaborative and innovative creative process.2. Digital Design Proficiency:• Utilized industry-standard design software to create visually striking digital prints, maintaining a keen eye for detail, color theory, and composition.• Executed design projects from concept to completion, demonstrating a strong understanding of design principles and client expectations.3. Production Involvement:• Applied hands-on skills by actively participating in the production process, overseeing the transformation of conceptual designs into tangible, high-quality products.4. Client Interaction and Communication:• Engaged directly with clients to understand their design needs, preferences, and feedback, fostering strong client relationships.• Communicated design concepts effectively, presenting ideas with clarity and addressing client concerns to ensure satisfaction with the final deliverables.5. Deadline Management:• Demonstrated the ability to work efficiently within project timelines, consistently delivering high-quality design assets and contributing to the overall productivity of the design team.• Prioritized tasks effectively, balancing multiple projects concurrently and meeting deadlines without compromising on creativity or quality.