• Developed and executed a comprehensive eCommerce strategy across Amazon and DTC channels, resulting in a 20% increase in sales and improved brand visibility.• Identify and implement opportunities for synergy and differentiation between Amazon and DTC platforms, optimizing resources and driving competitive advantage.• Create and manage product listings on Amazon and the DTC platform, ensuring the accuracy of product information, compelling imagery, and the inclusion of relevant keywords.• Implement optimization techniques to enhance product discoverability and increase conversion rates, resulting in a 10% improvement in conversion rates.• Conduct in-depth analysis of sales data, traffic patterns, conversion rates, and other key performance metrics for both Amazon and DTC channels.• Provide actionable insights and recommendations to drive data-driven decisions.• Work closely with supply chain and logistics teams to monitor inventory levels, prevent stockouts, and efficiently manage inventory across both channels.• Successfully coordinate order fulfillment and shipping processes for FBA and DTC orders, ensuring on-time delivery and customer satisfaction.• Support the planning and execution of advertising campaigns, including Amazon Advertising, Paid Social Media, Promotions, and Email campaigns for DTC platforms.• Monitor campaign performance, analyze data, and actively contribute to optimization efforts.• Collaborate with customer support teams to address concerns and continuously improve the overall customer experience.• Ensure strict adherence to Amazon's policies and guidelines, as well as maintaining consistent branding across platforms.• Actively participate in maintaining accurate product information, pricing, and messaging, ensuring compliance and customer trust.

• Generated over $378K in revenue at 17x ROAS (in 12 months) for the launch of a brand on Amazon.• Creating, managing, and regularly reviewing product information on eCommerce websites and portals to ensure accuracy.• Cultivated vast product expertise for effective content creation and maintenance.• Collaborated with product management, sales, graphics, and relevant departments to provide updated content across eCommerce platforms, enhancing brand visibility.• Implemented SEO best practices, pricing policies, and inventory management strategies, leading to increased organic traffic and improved conversion rates.• Utilized Spreadsheets, Excel (pivot tables, vlookups), and web analytics to track and analyze sales data, identifying opportunities for optimization.• Oversaw online store management, Amazon Seller account, and advertising, driving consistent growth in sales and brand recognition.• Handled customer complaints and escalations, ensuring timely resolutions and maintaining high levels of customer satisfaction.• Developed and executed successful eCommerce campaigns and promotions, resulting in increased sales and customer engagement.• Managed daily updates and new content development for corporate subsidiary websites.• Stayed updated with industry trends, marketing strategies, and usability best practices, contributing to the continuous improvement of eCommerce operations.• Compiled accurate content and optimized product titles, product descriptions, bullet points, and images to present product features effectively and maximize conversions.• Photographed and edited all product photography to be used for online listings along with digital catalogs.

We’re a US based company focused on delivering a broad range of functional, practical & innovative products.Our portfolio of lifestyle brands encompasses much-loved products. At Phantom we’re always looking for new pockets of opportunity, new trends – and new ideas.