I believe in doing things right initially and having a plan(s) for the possible pitfalls.I have more than 15 years of experience and a proven track record in developing insights-based and results-driven strategies. I bring a full breadth of expertise that increases sales, builds consumer and brand relationships, and elevates brands in digital and traditional spaces.I have worn several hats serving clients in government, utilities, education, private and non-profit sectors. From developing strategies to writing communications and marketing materials, advising on creative concepts, managing budgets and being the team cheerleader, I have redefined my job and the environment in which I worked.I am intrigued by the ever-changing ways people communicate and interact. My passion for learning often leads to understanding and discoveries, allowing the teams I work with to intermix creativity with the intelligence of strategy. I am driven to make a difference in all I do.In my personal life, I am a partner to a man who sees my beauty and grace, as well as my darkness and faults, yet, still embraces me every day. I would say we are the right mix of the elephant (soft) and tiger (disciplinarian) parents to our two daughters. Being a mom, I have practical experience doing most things with limited time, resources, and sleep.Being an undercover political junkie, I believe in running every communication, marketing, and digital project like an election—always have the big picture in mind and use every tool and channel at the team's disposal.I enjoy a good book or a mindless TV show while sipping on a cup of tea with Baileys for reinvesting in myself. Now and again, I pull out my red book and write short fictional stories. I fancy sipping on a good gin (preferably a Hendrick's) with a squeeze of lime, sometimes lemon and an ice cube.When you have an idea or a project in mind, contact me, and we can flesh them out together.