A true digital marketing pioneer, Norm’s career in digital marketing began in 1​995 at Modem Media, the agency that placed the first banner ad. He later launched Modem’s first international operation in London, which became the UK’s biggest and most awarded digital agency by 2000. After a successful acquisition by and integration into Publicis, Norm joined Mindshare where he eventually became Global Chief Digital Officer and Global Chief Strategy Officer leading and inspiring 2,000 staff across 115 cities in 82 countries. In 2018, Norm was named Global CEO of Unruly where he managed a premium video marketplace with 1.2b in worldwide user reach and ten offices around the globe. In 2020, Norm sold the Unruly business to Nexxen, where he is now a non-executive board director. Norm is currently the SVP, Head of Global Advertising Strategy at News Corp, owner of The Times of London and the Wall Street Journal. Norm is also a board member of SharpEnd and the Interactive Advertising Bureau.When it comes to talking about all things digital, Norm’s expertise has been featured by the BBC, MSNBC, Sky News, The Economist, the Financial Times, the New York Times and all major trade publications. Norm is a multi-winner of WPP’s esteemed Atticus Awards for published thought-leadership, and has landed on Campaign’s coveted industry A-List multiple times. His first book, ‘Adaptive Marketing​’, was published by Palgrave MacMillan in 2015. An Ohio native, Norm lives in London with his wife and family.