Norys Loreto, Mba Email & Phone Number

Oakville, ON, CA

Toronto, Ontario, Canada

• Managed ~40 paid search programmatic campaigns per year for CDW & partners (Microsoft, Apple, LG, Cisco, Lenovo, Samsung, HP, Jabra, BenQ, Poly, ect).
• Built SEM campaigns including keywords search, ad copywriting, campaign strategy, budget & bid management, and reporting in response to partners marketing strategies & goals. Included SEO strategy in landing pages.
• Managed campaign budgets to the sum ~$1MM in 2022, and $1.2MM in 2023.
• Improved SEM campaign performance and revenue by 117% in 2022 YOY, and 75% YOY in 2023.
• Improved tagging and performance tracking for different stages in the sales funnel (consideration, conversions and engagement). Connected Google campaign with HubSpot to track leads and build audience.
• Conducted +20 A/B testing and ad variation experiment for campaign optimization.

Toronto, Canada Area

• Built & Optimized programmatic campaigns (Google Ads, Bing, Facebook, Twitter, LinkedIn). Analyzed & built reports
• Complemented performance analysis with Google Analytics/Webmaster tool
• Developed/Redesigned/Maintained web presence on WordPress
• Optimized websites through an SEO audit
• Implemented email marketing tactics: launched e-blast & newsletters, ran A/B testing and optimized. Managed database to segment the market. Designed dripping campaign for events.
• Planned and implemented a digital marketing strategy to create awareness or generate leads

Toronto, Ontario, Canada

• Built/Maintained/Optimized +20 SEM programmatic campaigns: keywords, bids, budget pacing, responsive search ads. Increased conversions by aver. 150% and reduced CPA by aver. 40%
• Managed Mobile App Campaigns for Android & IOS. Tracked installs & engagement. Built/updated ad assets. Enabled events to track in-app conversions on Firebase
• Created GA goals & G. Ads conversion actions to track and report on performance
• Managed campaign annual budgets and pacing. Processed Media Purchase Authorizations.Audited budget vs spent for fiscal year-end
• Optimized campaigns' landing pages, locations & audiences with Google Experiments or Google Optimize
• Implemented audiences in GA, Google Ads and Kenshoo

• Coordinated web content projects during the integration process between Manulife and Standard Life: built timetables, monitored and tested requests and online changes and made recommendations through mock-ups. Built.
• Coordinated business as usual digital projects and new product digital launch (Manulife Vitality) by liaising with Channel Lead, IS, content publishers, marketing; identifying digital assets and QA
• Rebranded Standard Life mobile apps & developed content for the mobile stores
• Made recommendation to digital project process and content projects by identifying gaps, user experience and offering possible solutions
• Built digital project calendar to prioritize and manage content publishers
• Coordinated with different stakeholders to ID needs, processes and align business requirements

• Developed and designed marketing collateral: industry case studies, product brochures, newsletter. Wrote brief notes for marketing tactics approval.
• Produced and maintained an advertising and event calendar as OPA decision-making tool. Received great reviews
• Planned and coordinated trade shows to increase awareness and participation of program

• Managed content on WordPress
• Developed content for website and newsletters, and edited (proofread) case studies, newsletters and eblasts to communicate with target audience news updates and topics of interest
• Worked closely with internal clients and vendors (PR, media, marketing and web services, printing company) to reach marketing and communications targets, including budget monitoring and control
• Performed budget reconciliation and tracking for auditing and for marketing and communication strategies (advertising). Monitored contracts milestones and execution
• Coordinated media buying (print and online) for 5 different sectors in sector specific publications and editorials to increase awareness of BBP program
• Planned and coordinated every stage of event marketing (11 trade shows, 10 workshops (webcast), 4 cheque presentations) to increase awareness and program participation. Includes all logistics (invitations, eblasts.

• Managed website re-design with webmaster (3rd party) to make it more industry-friendly. Developed conceptual plan and content.
• Implemented new product strategies and designed an integrating marketing communications plan (direct marketing, sales presentation, website, brochure) to create awareness. Developed all content
• Designed marketing plan to provide direction for marketing strategies
• Designed sales presentations and Identified leads.

• Designed marketing communication plan for MBA office to create awareness of budget restrictions regarding advertising and marketing, resulting in more cost-effective use of media and budget increase by 10%
• Conducted market research for MBA office, including design, tabulation, and tracking of graduate online surveys, increasing responses from 38% to approximately 50%
• Public relations for XU at Graduate Expo 2007 and 2007 MBA National Conference

• Translated customer needs to web developer to improve customer experience. Project met stringent deadlines and budget
• Executed product management strategies to increase portfolio by 2 new products over 4 months: designed and developed new credit cards and line of credit for new financial institution
• Coordinated with 3rd party-advertising agency to implement most effective advertising program by selecting the most appropriate print and TV ads based on target market for financial products, increasing market demand.
• Conducted market and database analysis of approximately 500 customers leading to identification of approximately 25% of potential clients for new financial products

Mba, Marketing

Activities and Societies: Xavier University Women's MBA Association Received an award for starting The XUWMBA Association

Graduate Certificate Of Marketing, Marketing

B.S., Business Administration