Nilesh Parekh Email & Phone Number

Coventry, Gb

Manchester, England, United Kingdom

• Developing the product roadmap for the search and navigation journey, across 31 sites in over 20 countries• Identifying customer needs and pain points with user research and analytical data• Continually working with third parties - currently leading a key business project to replace our search engine which looks to bring in +10% increase in conversion rate• Engaging with stakeholders to gather requirements to produce an effective product and product strategies• Reviewing the iterations with stakeholders and producing communications to increase visibility and awareness• Regularly assessing competitors’ digital products and services to support development• Using multi-variant testing to validate hypotheses about the value of new/enhanced functionality• Monitoring the roadmap delivery progress, highlighting any delivery challenges and preparing status and risk management reports as required• Co-ordinating with the UX team to ensure designs are up to standard with any new features starting development• Consulting with the Operations team to triage bugs & operational issues

Manchester, England, United Kingdom

• Working alongside the Product Manager to define the vision and strategy for our functional area of the website• Analysing and reporting on multi-variant testing experiment results to my squad, stakeholders and the wider business• Preparing analysis to demonstrate the impact of new functionality after launch• Assuming responsibility for specialist activity necessary to support the successful delivery of the search and navigation journey

Manchester, Greater Manchester, United Kingdom

> Product owner of FACT-Finder, onsite search and recommendations tool> Working closely with analytics to define and configure KPIs for onsite search> Creating and analysing dashboards using Adobe Analytics to identify problem areas and opportunities> Configure and routinely optimise search settings to match business wants and needs> Consulted relevant stakeholders to build onsite search improvement roadmap> Overseeing regular developments working closely with the development team> Performing daily search keyword improvements utilising search tools such as; thesaurus, replacements, redirects and search rule campaigns> Report regularly on search KPIs and keyword findings> Led the NPI Agile team, focusing on how to market our new products more efficiently and effectively, with projects such as Product Families> Voted into the employee council, YVC. Successfully delivering the company values project and strongly involved in the setup of the new employee recognition scheme> Integral member of the Digital Acquisition and Trading team who focus on; Onsite Search, SEO, PPC & daily trading opportunities

Leamington Spa

> Area specialist with on-site promotions and search> Working with many stakeholders; internally both senior and peer, and externally> Successfully devised a search strategy piece to improve on site search user journey> Ownership of the Deals platform online delivering an ever improving, strong platform> Confident with HTML and CSS creating pages where necessary for stakeholders> Skilful use of Adobe Photoshop CS6 creating assets on short deadlines> Responsible for campaign analytics and reporting on conversion rates and insights> Responsible for maximising sales through bespoke user content and precision marketing> Continued responsibilities from my e-Commerce Merchandising Administrator role

Leamington Spa

> Analysing data and trends with reports from Business Objects and Google Analytics to deliver business objectives> Daily use of Excel with large data sources utilising pivot tables and VLOOKUPs> Established approach to monitor and report on top selling products for both merchandising and product data purposes> Daily improvement and maintenance of three websites> Strong aptitude in IBM WebSphere Commerce for e-merchandising> Proficient in the use of STEP to improve the accuracy of product data

Warwick

> Data entry of personal and confidential patient information> Making phone calls to relatives, NHS professionals and other members of the industry

> Data entry and managing various Excel spreadsheets> Greeting guest and staff on a daily basis> Answering phones and directing calls to the relevant places> Booking accommodation for employees> Organising post and invoices

> Developing a social media marketing campaign to drive awareness and generate leads> Using Twitter, Google+, Youtube and LinkedIn> Conducting market research in emerging markets to understand customer needs and wants

> Creating a new younger customer base by introducing new successful product ranges> Customer interaction, driving sales with a positive attitude> Merchandising; purchasing goods, updating stock levels, stock control, pricing and keeping displays neat and noticeable> Training staff to use new equipment, Managing staff; delegating work and closing sales> Money handling, cashing up tills

> Organising and monitoring Microsoft Access spreadsheets> Answering phones in a confident and clear manner> Performing general administrative work around the office> Organising outgoing and incoming post

> Undergoing constant face to face interaction with customers> Being a clear, confident communicator as good impressions were key> Being flexible with regular job rotation, working with different people all the time