Nina Parmenter Email & Phone Number

Tampa/St. Petersburg, Florida Area

Genius Central is the leading online marketing and procurement company in the natural products, specialty grocery and independent pharmacy sectors. The company processes over $1.5 billion in online commerce transactions annually and has more than 1.7 million subscribed consumers to its online network. Genius Central's core focus areas are its centralized buying environment and its emerging suite of mobile marketing applications for industry retailers and suppliers. Key products include ScanGenius, BuyingGenius, WebGenius, PromoGenius, LoyaltyGenius, and more.

Spangdahlem, Germany

Oversaw planning and execution of marketing, logistics, for over 300 professional and social events. Crafted spreadsheets to track events, billings, client proposals, proposed layout, and contracts. Created promotional programs to engage more airman participation and optimize revenue levels. Planned, coordinated, and executed the 60th Anniversary Air Force Ball for 10,000 personnel in two airplane hangars.

Southeast

Hired, trained and managed a team of 10 Territory Merchandising Directors (TMDs) for Southeast territory which covered Florida, Georgia, Alabama, Mississippi, Louisiana, Tennessee and Arkansas. Performed continuous training and motivation of Southeast team by performing weekly ride-along and virtual meetings. A ride along consisted of traveling within the TMD’s territory and checking on their performance in their job and market. Streamlined Analysis Nielsen sales data, team CRM reporting and team’s travel expenses reducing reporting time frames by 60%. Increased Southeast territory sales of Bolthouse beverages by 30%. Managed 7 state territory product rollouts in major grocery chains, including Publix, Winn Dixie, and Wal- Mart.

West Palm Beach, Naples, Jacksonville, & Tallahassee, Fl Areas

Developed and assisted accounts with merchandising in Florida’s grocery stores. Merchandising consisted of visiting 60 stores a week, rotating, stocking, and developing relationships with produce managers to gain more space and advertisements on store levels. Bolstered territory sales of Bolthouse beverages by 25%. Cultivated demo team, which sampled Bolthouse beverages in stores to increase brand awareness through word of mouth advertising. Trained and mentored new TMD’s with company’s policies and procedures. Training was a week-long process in which TMDs were taught all of Bolthouse’s reporting techniques, computer programs, and hands on training in the stores. Executed ad campaigns through placing point of sale materials, and expanding shelf space.

Tallahassee, Florida Area

Conducted market research interviews on consumer preferences. Represented the Miller Lite brand to consumers to increase brand awareness. Promoted the brand through live demonstrations, promotional events, and product testing.

Tallahassee, Florida Area

Compiled and analyzed quantitative and qualitative market research to ensure data was properly maintained in databases for numerous clients. Developed and maintained standardized reports for formal presentation of customized research outcomes for clients. Combined primary research data with secondary data to provide insights to clients. Worked with executive management to define strategic initiatives, generate strategic plans as well as play an integral role in company research and development efforts. Designed web surveys to conduct clients’ research then compiled and analyzed data. Served as a leader, mentor and motivator for new employees.

Master Of Business Administration (M.B.A.), Business Administration, Management And Operations

Bachelor Of Science (Bs), Marketing

Activities and Societies: Chi Omega