Nikhil Patwardhan Email & Phone Number

Hyderabad, In

Hyderabad, Telangana, India

Leading a full-service Digital function of 200 people in - Digital Marketing (Search engine marketing, Social Media Paid Marketing, SEO, Affiliate Marketing & online reputation management), - Digital Transformation ( martech - marketing, sales and data), - Analytics & Business Intelligence, - Marketing Operation - Market Research, Design, Operations and content in Hyderabad servicing the 30 brand portfolio of GUS Group. Demonstrated a success rate of YoY 90% growth in demand generation and 200% in revenue generation. Certified as Great Place to Work consecutively for the last two years. Linkedin and Quora created and promoted our work as case studies to their business communities. In 6 years we have successfully created a self-sustaining digital shared services ecosystem. It is now further evolving into a Centre Of Excellence with added functions and services supporting the GUS group with its 1200-strong workforce.- Change Management - Led GUS group's conversion from a excel dependent to a data-driven decision-making organisation with the development of a Management Information System and providing a suite of analytics and Business intelligence products utilised across the hierarchy and functions. IIM Bangalore Case study - The evolution of the company, the development of a growth-driven, client-centric and employee empowerment culture and the experience are now inducted in IIM Bangalore case study. "Preserving the Soul during Rapid Growth" - https://hbsp.harvard.edu/product/IMB831-PDF-ENGLinkedin Case Study on innovative and outside the box thinking campaign for Berlin School of Business and Innovation (BSBI) -"Inspiring expat entrepreneurs to plan a future in Berlin" - Launched on Linkedin enabled the Berlin School of Business and Innovation (BSBI) to generate 3.6X ROI and 30% improvement in lead conversion rates.https://business.linkedin.com/marketing-solutions/case-studies/bsbi-case-study

Ljubljana, Slovenia

Responsible for marketing, sales and product. Responsibilities: Formulating and executing strategy, brand development, marketing communications (advertising, promotions, trade shows, PR), market research, sales management and partnership development (B2B & B2C), product development (developing various products for suppliers and demand side to create viral loops for network effects), channel management, go to market , segmentation, automation and attribution , P&L, and asset ownership (website and mobile apps). As part of the executive team assisting the CEO in road shows and fund raising.

London, United Kingdom

Responsible for delivering marketing and partnership programmes to corporates such as Dell, Santander, Criteo, Ing Group, Criteo, UKTI, Bauer Media, GE Capital among others with the aim of developing new revenue streams, influencing behaviour change and maintaining brand relevance with the fast-changing consumer habits by enabling partnerships with startups. Further responsible for partner delivery, relationship management with C-Level stakeholders across EMEA and hosting 3 annual conferences with 200-500 top executives.

London, United Kingdom

Ayima Domains was established to offer digital marketing, domain services and ORM as a subsidiary of the parent company, Ayima. As a co-founder, my remit was business development, client servicing, product development, and strategy. In 3 years Ayima Domains established itself into a forward-looking product company, with 2 primary products - anti-domain squatting and online reputation management along with a digital marketing service.

London, United Kingdom

The objective was to generate sales from previously untapped branded and non-branded channels. Non- branded generic websites: Developing and implementing non-branded customer acquisition strategy by buying generic domain names like poker.de (for $950,000), developing into stand alone websites with its own affiliate base and independent acquisition through SEO and PPC. We developed a total of 7 websites and 1 aggregator, generating $20 million in annual revenue. Branded : New customer acquisition by acquiring PartyGaming's cyber-squatted domain names across its brands and products, spreading over 70 countries. We built a portfolio of 1000+ domains that generated $5 million in net annual revenue from direct type-in traffic at zero cost of acquisition.Responsibilities also included developing systems to support these new undertakings and building a multi location member team.

London, United Kingdom

Global brand sponsorship across 14 sports events distributed in 150 countries. Production and distribution of Poker programmes across 70 countries on Sky, Fox, RTL and other top channels.

London, United Kingdom

Managed SEO team delivering search engine optimisation in the highly competitive space of poker, casino and sports betting for all brand wesbites.

London, United Kingdom

Managing Partygaming's affiliate marketing portfolio and affiliate partner relationships amounting to $20 million in annual sales.

Hyderabad Area, India

Hyderabad Area, India

Chief Digital Officer Program - Business Transformation

The Chief Digital Officer Program focuses on digital leadership & organisation wide digital and business transformation, strategy.

Digital Luminary Program: Crafting Enterprise Digital Strategies

Executive Course - Creating High Performance Organisations -, Organisational Development

Pg, Marketing

Diploma In Hospitality Management