Natalie Rivera, Mba Email & Phone Number

Plantation

• Conduct business and financial analysis, including forecasting, monitoring, and reporting of product performance
• Increased new sales Average Unit Price by promoting value added plans and merchandising current plans
• Create lifecycle plans/processes including technical integrations, email and outbound communications and feedback loops
• Create business requirements and functional specification documents based on intimate knowledge of targeted customers, the product, the market, competitive landscape, and internal dependencies within the company
• Analyze current return data, reports, trends to create insights into key return reasons, root causes of why members return their plan using various data sets and implement recommendations that will reduce return rate.
• Work with Broker and Group business line to create marketing communications, broker lifecycle touchpoints, update and improve Broker back office, and present to employer groups on-site

Sunrise, FL

• Account Management Team Lead
• Managed a team of eight Client Program/Account Managers
• Measure quarterly employee sales and performance KPIs
• Lead daily stand-ups, sprint planning and sprint retrospective as the department Scrum Master
• Hired and oversaw training for all new Account Managers utilizing TopGrading methodology
• Coach and mentor direct and in-direct reports for personal and professional developmentSenior Client Relationship Manager

Hollywood, FL

• Planned and oversaw all B2B and B2C business development and marketing initiatives to drive leads to business
• Owned and managed all daily operations of a Martial Arts Academy including reporting, organizational planning, marketing, budget coordination, monthly accounting, payroll, and maintaining pro-shop inventory
• Mentored both employees and students for goal-setting both in and outside of the Academy
• Developed physical education programs to promote development of student’s physical attributes and life skills

Boca Raton, FL

• Senior Marketing Specialist
• Served as email strategy team lead with the responsibility of customer lifecycle communications, and training departments on best practices and trends, including CAN/SPAM, deliverability, A/B email and landing page.
• Lead the creation of an extensive Preference Center that served as a facility to collect data for targeted marketing promotions, as well as provides tools for subscribers to manage information, choose interests and.
• Lead in redesigning email campaigns, including adding up-sell/promotional messaging utilizing SAAS programs
• Responsible for full redesign and testing of Login and Registration Homepages including new creative, functionality and SEO contentMarketing Communications Manager
• Managed a portfolio of clients

• Developed and maintained web marketing initiatives to meet revenue goals, using and sharing best practices in online marketing, merchandising, and usability to support efforts of the organization
• Optimized email marketing programs, performed analysis on campaign tests and produced results to suggest changes to creatives and landing pages to improve performance
• Improved Website merchandising and supported multi-channel marketing efforts
• Monitored for spam compliance and best e-mail marketing practices
• Monitored, tracked and reported results using web analytics tools and email engine reporting tools
• SEO, SEM, and PPC program management & development

• Managed a portfolio of telecommunications, technology and travel accounts worth more than $3 million per year in revenue, with a strong focus on e-marketing.
• Provided consulting and industry research and developed strategic marketing programs for clients. Measured ROI and program effectiveness, developed and presented reporting results.
• Lead a creative team in the development of conceptual, print, and digital media projects.
• Participated in company-wide initiatives, six-sigma training, organized client meetings and served as Team Lead of the emergency Medical Response Team.

• Served as relationship manager with all partner hotels
• Organized logistics of virtual tour and television show filming
• Coordinated and executed marketing plan, including creating and placing media advertisements, and developing monthly newsletters and publication articles
• Analyzed and compiled all sales reports
• Served as liaison between the Caribbean Escapes and booking engine company

Miami, FL

• Prepared questionnaires and presented results and recommendations for pharmaceutical and consumer clients
• Analyzed and presented data using conjoint analysis, regression, quadrant and perceptual maps
• Created training manual for statistics department

B.S., Public Relations, Concentration In Business

Activities and Societies: • Ambassador of Recruitment, Fund-raising Chair and Founding Sister, Sigma Lambda Gamma National Sorority, Inc..

Master Of Business Administration (M.B.A.), Business Administration