Nick Mcafee Email & Phone Number

Sacramento, California Area

Sacramento, California Area

Guiding online content strategy by defining, promoting, and implementing best practice standards when writing for the web. Creating, editing, publishing, and planning data-driven content that meets usability and accessibility standards. Working with colleagues and publishers to streamline existing site content and cultivate a consistent and accessible user.

Sacramento, California Area

Analyzing, creating, and implementing a comprehensive content strategy for the new Sacramento State Downtown website. Liaising with faculty, staff, and external agencies to create unique high-value content and improve upon existing internal web pages to further align with the University’s mission, brand, and accepted website best practices.

• Manage workflow, monitor team performance, provide direction, ensure consistent quality, and communicate with CEO while completing the tasks and responsibilities of the Search Engine Optimization Specialist role at a.
• Personally specify, create, and edit over 1,500 pages of SEO optimized content while overseeing the creation of over 2,500 pages of SEO optimized content in an 18 month time frame
• Manage a portfolio of over 105 SEO clients with more than 95% of accounts exceeding contractual expectations
• Plan office workload, prioritize key tasks, and ensure appropriate allocation of resources to achieve on-time, quality results
• Create, proof, and edit internal and external documents ensuring clear, concise, and error-free communications
• Delegate responsibilities to team members, promote accountability, and provide timely performance feedback

• Work on a wide variety of tasks with regularly shifting priorities while performing under strict SLAs and cycle times as a service provider for a Fortune 500 company. Utilize excellent communication skills to.
• Identify technical SEO problems, leverage proper tools for research and discovery, and provide recommendations and solutions to current and potential issues
• Analyze technical SEO factors and capitalize on opportunities in site infrastructure, keyword choice, and optimization
• Curate new and existing on-page information, including keyword selection and analysis, curate page titles, create unique meta descriptions, correctly adjust headers, and write and specify on-page content.
• Manage and monitor SEO/SEM projects and deliverables while growing unbranded SEO traffic and conversions
• Extract insights from campaign data, identify relevant trends, and provide well-developed proactive recommendations to enhance and exceed overall search marketing goals and objectives

Skills Honed include: resolving conflicts, acting decisively under pressure, onsite training of 20 new employees, observing and critically analyzing situations, precisely and succinctly communicating, exemplifying school morals on and off duty.

Skills Honed include: cultivating customer service, collaborating with other departments, self-directing action (solving problems for customers proactively, seeking work to be done without seeking out supervisor assistance), focusing on improving customer experience, peer-to-peer and employee-to-employer interacting.

Bachelor Of Arts (B.A.), Marketing With An Economics Minor

Activities and Societies: Toastmasters

Education record