SEO and content strategist, with experience as a copywriter and editor. I create high-impact content, copy, and advertising materials that bolster brand identity and drive conversions. My approach is data-driven and customer-centric, focused on maximizing ROI while providing lasting value to clients. With every task or project, I aim to deliver something thoughtful and detailed—something that both engages and educates broad or niche audiences.Before jumping into marketing and advertising, I spent a decade working at different restaurants throughout the San Francisco Bay Area, cooking a wide range of food from scratch for a pretty crazy number of people. By running around doing 20 things at once, executing on a thousand dishes, and working closely with a tight-knit team, I developed essential skills in project management, teamwork, and creative problem-solving during those years. My restaurant experience has given me a strong work ethic and shown me the importance of being well-prepared, hands-on, and highly organized.