- Established and grew Room to Read's UK media profile by implementing regional PR strategy, securing top tier coverage and raising awareness with target audiences in key media- Proactively established, built and grew relationships with key journalists to facilitate strong coverage in target media- Developed and implemented results driven social media content and leveraged Twitter as a PR outreach tool to secure impact-driven partnerships and influencer engagement- Proactively worked alongside global PR head to conduct ambassador outreach and maximise value and engagement of celebrity partnerships - Supported fundraising campaigns and corporate objectives through content development

- Strategised, planned and executed two regional media events and managed relationships with UK journalists to secure press coverage in UK media including: The Evening Standard, HELLO!, Red Magazine, The Times, The Week Junior- Project management; planned and executed communications strategy for Room to Read's BBC Radio4 Appeal which raised over £11,000 - Community engagement; collaborated with community partners and volunteers to foster support, strengthen relationships and enhance engagement - Corporate partnerships; assisted in developing, implementing and coordinating corporate fundraising campaigns and partnerships- Social media management; created and curated content across social media channels - Event management; assisted to logistically plan, organise and create collateral for fundraising events, including London Gala attended by over 200 individuals and which raises approx $3 million USD annually

- Management of daily client activities; dealt with daily client requests, managed client budgets, produced monthly client activity reports- Development and management of client’s online media strategies; drafted weekly Twitter editorial calendars, updated LinkedIn profile, and provided Wikipedia counsel - Content creation for internal and external communications; press releases, media backgrounders, employee toolkits, corporate website, videos - Project management; led corporate interview videos from developing creative brief, drafted interview questions, coordinated schedules, briefed external suppliers to final delivery of videos - Media relations; created targeted media list, ‘selling in’ to journalists and collated media coverage- Business development; undertook research for new business proposals, including stakeholder mapping and strategic planning

- Coordination of major regional communication campaign to achieve100% employee engagement; developed creative campaign approach, updated internal communication channels with new content regularly, and coordinating employee feedback - Content creation for internal communications; developed and edited organizational communication materials including: regional newsletters, weekly articles, leadership interviews, blogs, and e-mails - Management of intranet portal; updated intranet daily with regional news and ensured alignment with global site, provided functional and usability recommendations to drive site traffic - Team liaison; developed strong working relationships with local communications teams across a matrix organization in 14 markets to encourage knowledge sharing on the Asia Pacific intranet portal

- Project management; led a multicultural team of six in planning, executing and evaluating workshops for 500 business students, created orientation manual and conducted mid-year audit of projects - Facilitated English language proficiency workshops, resume and interview skills tutorials and led a student debate competition - Research and audit; conducted in-depth interviews with faculty members and prepared qualitative research for the School’s accreditation report- Development and management of team’s marketing strategy; spearheaded an incentive scheme and Facebook page boosting student engagement by 300%- Development lead; liaison officer between the teaching and administration staff, students and team and expanded activities to increase engagement of minority groups