Responsible for digital vision, technology strategy, revenue, margin, and customer experience across a 30-store omnichannel retail operation. Key achievements include the delivery of an E2E Omnichannel program (Jan 2025) , team rebuild, agency onboarding, and implementing a customer-first digital strategy to drive revenue growth and operational efficiency across 1st and 3rd party ecommerce, fulfillment, and distribution.

Non profit advocacy for meaningful digital futures putting people center stage.

Managed consumer digital and business applications and systems, leading continuous improvement initiatives for critical business platforms across administration, customer support (ITSM), warehouse management, retail management and IT systems. Built strong relationships with executives, stakeholders and vendors while achieving stability and capability growth. SAFe, Agile and ITIL.Delivered key projects: including Product Information Management, Warehouse Management.Led team of… Show more Managed consumer digital and business applications and systems, leading continuous improvement initiatives for critical business platforms across administration, customer support (ITSM), warehouse management, retail management and IT systems. Built strong relationships with executives, stakeholders and vendors while achieving stability and capability growth. SAFe, Agile and ITIL.Delivered key projects: including Product Information Management, Warehouse Management.Led team of System Analysts and BAs, supporting them within a scrum/agile environment.Operations and Customer Service - managed daily operations supporting $1.2 million in daily revenue. Show less

Led the development of BC's government Digital Cannabis initiative, from strategy and startup to execution. Established omnichannel foundations, created roadmaps, and ensured policy compliance. Managed teams, stakeholders, and vendors to deliver seamless B2C and B2B commerce platforms.Executed total program from inception and RFP to outsourced eCommerce solutions, ensuring regulatory compliance and security standards.Developed content and marketing strategies, privacy and… Show more Led the development of BC's government Digital Cannabis initiative, from strategy and startup to execution. Established omnichannel foundations, created roadmaps, and ensured policy compliance. Managed teams, stakeholders, and vendors to deliver seamless B2C and B2B commerce platforms.Executed total program from inception and RFP to outsourced eCommerce solutions, ensuring regulatory compliance and security standards.Developed content and marketing strategies, privacy and security policies.Led 20+ team, and program, to successful launch. Show less

Responsible for the North American digital customer experience, driving over $100M in annual revenue. Led projects including a checkout revamp, mobile POS implementation, and digital marketing agency onboarding.Oversaw a cross-functional team and external agencies to deliver an 8% revenue increase through integrated digital solutions.

Led the digital transformation for Everything Wine, delivering an award-winning omnichannel experience.Managed platform selections, achieving exceptional growth in revenue and customer engagement.

Led the development of BCAA’s member and insurance digital customer experience including mobile apps.Drove content and UX strategies, ensuring alignment with business goals and delivering an award-winning digital experience.

EBusiness team-lead charged with delivering and managing best practices on design, web-development, information architecture and ecommerce.

A technology focused retail company providing direct B2C ecommerce and B2B wholesale apparel. Brand creation, manufacturing, marketing and distribution. Trading primarily US and Canada.Hands-on entrepreneur directing all creative, technical and development efforts. Established the concepts, developed the products. Designed and wire-framed the web and ecommerce systems. Marketed and jointly managed the business. Awarded with Globe and Mail 25 places to shop online, 2006.

LloydsTSB Bank PLC is a European leader in commercial and retail banking.

Savills is a global leader in commercial and residential property management and consultancy.

ECA is one of Europe’s largest trade associations.