Nicholas Scibetta Email & Phone Number

New Mexico, United States

Remote

Remote

Manage content marketing projects and ongoing operations for studioID clients in the tech industry. Lead execution on both standalone content marketing projects and for ongoing annual clients. Supervise content production for articles, graphics, whitepapers, webinars, and other elements in accordance with client strategy and goals. Brainstorm and make recommendations regarding content ideation and direction, with an eye towards meeting client goals including lead generation, pageviews, engagement, and brand awareness.Organize and streamline content operations, planning and executing stages from ideation through draft review to ultimate publication. Provide regular reporting on content performance, using tools such as Google Analytics and SEM Rush.Track and report on client budget spend, and make recommendations for the allocation of the content budget.

Temecula, California, United States

Manage the Content Strategy & SEO team, contracted support for content creation, and related vendor relationships. Maintain a master content calendar, identifying opportunities, content gaps, and upcoming events to determine strategic priorities. Write, edit, and refine clear and engaging content for all customer-facing channels, including web, blog, video, email, print, TV, and social.Develop marketing campaign briefs, content planning documents, and pitch decks to be shared with marketing teams and executives. Plan and deliver content marketing strategies encouraging customer acquisition, retention, and loyalty.

Developed a content marketing strategy for Formilla.com aiming to increase blog readership, email signups, and associated sales generated.Developed a content calendar, social media calendar, and social media strategy for LinkedIn, Facebook, and Twitter. Wrote and edited stories on topics including live chat, chat bots, marketing, customer service, and sales. Recruited and supervised freelance writers via Upwork to expand Formilla’s content operations. Led extensive brainstorming and content-planning sessions with company leaders.Employed SEO tools like Ahrefs and SEO Clarity to generate and refine content ideas.

Greater Los Angeles Area

Earned a promotion from my previous position as my responsibilities evolved, and became the first-ever Senior Manager of Newegg Studios. Managed Studio budget, developed and presented profit and loss reports, hired and supervised staff, and maintained editorial and production calendars. Continued to perform all of the responsibilities of the Managing Editor (detailed below).

Assigned, edited, and wrote editorial and branded content that achieved the twin goals of audience building and sales generation for Newegg.com across multiple properties catering to diverse audiences.Directed editorial content on GameCrate and Newegg Insider and led the combined sites to a 95% increase in pageviews year over year in 2019 (14.3 million in 2019 vs. 7.4 million in 2018) without increased annual expenses.Directed video production on the Newegg Studios YouTube channel, which has over 500,000 subscribers.Led the Studios team to an 845% increase in earned funds.Oversaw the yearly production of over 1,000 articles and 100 videos. Guided content production in accordance with best practices for SEO and social media engagement. Hired and supervised writers, editors, and content production staff. Coordinated our editorial presence at industry events as media, including CES and E3.Hosted panels, livestreams, tournaments, and other Newegg events. Established GameCrate as Newegg’s flagship editorial site in 2014, and grew the site to a regular audience of over 1 million unique monthly page views.

Wrote more than 400 articles for publication on a strict schedule. Supervised, directed, and edited the work of other writers. Conducted and promoted a search through social media to add new writers to the site. Increased blog readership by more than 50%, bringing the site to a monthly average of more than 70,000 page views.Promoted the site through social media, including Twitter, Facebook, Reddit, and Stumbleupon.Monetized social media exposure, selling a book compiling a year’s worth of tweets. Designed graphics, charts, graphs, and animations for use on the site. Collaborated on articles and worked as a guest contributor on other websites.Managed the website community, including outlining rules of conduct and making sure site content adhered to the rules of the SB Nation blog network. My writing was featured on deadspin.com, yahoo.com, and was discussed in Canada’s National Post newspaper. Wrote game coverage for the sbnation.com NHL page.Covered trending stories and breaking news as it happened in the National Hockey League.Captured and published videos from NHL games onto YouTube.Monitored Twitter, Reddit, Facebook, and other social media outlets to find the latest hot stories. Managed the SB Nation NHL Twitter account to promote stories.Wrote a daily score wrap-up post detailing the night’s events and major stories.

Anaheim, Ca

Administered CASAS English tests to ESL students and oversaw the transition to online/elecrtonic assessment.Instructed teachers and staff in the proper use of educational technology, and wrote explanatory documents and FAQs regarding that technology. Assisted in writing and editing program publicity materials, including course catalogs and flyers.Assisted ESL students in person and on the phone on a daily basis.Generated detailed program reports and statistics using database software and data analysis tools.Served as a liaison between our school and various community organizations and local school districts.Represented my school district at local and international educational conferences.

Irvine

Taught all aspects of English as a Second Language to a diverse group of international students.Managed classroom environments including students from many different countries and with different educational needs.Prepared students for the TOEFL examination.

Orange And Los Angeles Counties, Ca

Tutored students for the SAT, SAT II, and ACT.

Tutored ESL students individually or in pairs to prepare them to pass CSULB's Writing Proficiency Exam.Trained and supervised new tutors as a Master Tutor. Edited student writing and instructed students in proper essay structure and self-editing techniques.Facilitated student conversation and offered constant verbal correction of grammar errors.Elicited student discussion through the use of newspaper articles and follow-up questions.Inspired students to become more engaged with the English language and with current events and social issues.

Bachelor Of Arts (B.A.), Creative Writing

Certificate, Peace Studies And Conflict Resolution