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Results-driven Email Marketing Manager with a decade of experience driving impactful campaigns across diverse industries. Proven track record of increasing revenue, optimizing ROI, by crafting and executing integrated marketing strategies including email, push and CRM initiatives. Demonstrated ability to leverage data analysis, A/B testing, and audience segmentation to optimize campaigns and deliver exceptional results.Passionate about using digital marketing to create meaningful connections and drive positive change. Seeking opportunities to contribute to a dynamic organization and make a lasting impact.Career Highlights:● Boosted integrated campaign effectiveness to increase revenue by 1.2x● Improved Open and click-through rates (CTR) by 30% using A/B testing● Leveraged email AI-generated content to boost conversation rates by 8% ● Implemented efficiency measures to raise email and push channel ROI by double digits● Improved email campaign open and click rate performance by 20% using A/B testing● Drove fundraising event participation and raised over $5M in top-line revenue ● Implemented search and display marketing strategy to grow online revenues by $700K (from scratch)● Enhanced paid search (PPC) campaign by 25% by optimizing campaign variables● Reduced bounce rates of landing pages by 30% through conversion rate optimization (CRO)Skills: Digital Marketing, CRM Email Campaign Management, Push Marketing, Lifecycle Journey Automation, Data Segmentation Account management, Project Management, Report Generation, Presentation, Software: Adobe Campaign, Braze, Twilio, SendGrid, Blackbaud CRM, Google Analytics, Mailchimp, Jira, Confluence, BranchWant to know more? Let's chat!
Publicis Hawkeye
View- Website:
- publicishawkeye.com
- Employees:
- 142
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Crm Campaign ManagerPublicis HawkeyeMarkham, On, Ca
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Crm, Email, Push Marketing Campaign ManagerBounteous Apr 2021 - May 2024Toronto, CanadaLeading CRM email and push marketing strategy and campaign deployment● Managed a team to plan and execute email and push campaigns for Clients ● Creating marketing automation and CRM nurture campaigns to activate and retain customers● Plan and run testing to continually improve performance● Conduct campaign analysis to help influence engagement strategy and contribute to client ROI● Driving efficiencies and implement process improvements to do more with less● Collaborate… Show more Leading CRM email and push marketing strategy and campaign deployment● Managed a team to plan and execute email and push campaigns for Clients ● Creating marketing automation and CRM nurture campaigns to activate and retain customers● Plan and run testing to continually improve performance● Conduct campaign analysis to help influence engagement strategy and contribute to client ROI● Driving efficiencies and implement process improvements to do more with less● Collaborate successfully with marketing channel teams to successfully deploy omni-channel initiativesAccomplishments:● Grew email and push attributed revenues by $150K (12%), exceeding Client targets● Improved CTR by 30% by implementing a/b test and learn strategies on subject line, send frequency and time of day variables● Leveraged AI generated content to boost email conversation rates an average of 8% vs control● Boosted email and push channel ROI by incorporating automation, process improvements and making improvements to tracking and attribution measurement Show less -
Email Marketing LeadCanadian Cancer Society Aug 2017 - Mar 2021Toronto, CanadaManage the organisations email marketing campaigns and maximising revenue opportunities:● End-to-end execution of email campaigns to support fundraising, mission and communication efforts● Creation of newsletters, onboarding emails, automated, drip, and triggered messages● Execution of email marketing strategy, database segmentation and campaign optimization● Development of target lists, deliverability tracking and automated journey mapping● Promotion and championing of… Show more Manage the organisations email marketing campaigns and maximising revenue opportunities:● End-to-end execution of email campaigns to support fundraising, mission and communication efforts● Creation of newsletters, onboarding emails, automated, drip, and triggered messages● Execution of email marketing strategy, database segmentation and campaign optimization● Development of target lists, deliverability tracking and automated journey mapping● Promotion and championing of email best practices● Responsive email design and optimization using CSS and HTML● Experience with Salesforce, Luminate and MailChimp● Project managing timelines with stakeholders - content/marketing/IT/CRM teamsAccomplishments:● Improved email campaign open and click rate performance by 20% using A/B testing● Drove fundraising event participation and raised over $5M in top-line revenue ● Improved email deliverability and effectiveness through developing responsive email templates and email content guidelines for content specialists Show less -
Digital Marketing ConsultantBroadplay Mar 2013 - Apr 2017Toronto, CanadaRecommend / implement end-to-end digital marketing strategies (Web, search, email, social, CRM) and tactics to drive targeted traffic and increase conversions● Crafted Web strategies and implemented appropriate PPC, SEO, email, social media and affiliate campaigns ● Managed $400K in campaign budgets● Formulated and implemented a 12-month search and display marketing strategy to grow online B2C revenues profitably by $700K● Incorporated advanced SEO tactics to quickly achieve… Show more Recommend / implement end-to-end digital marketing strategies (Web, search, email, social, CRM) and tactics to drive targeted traffic and increase conversions● Crafted Web strategies and implemented appropriate PPC, SEO, email, social media and affiliate campaigns ● Managed $400K in campaign budgets● Formulated and implemented a 12-month search and display marketing strategy to grow online B2C revenues profitably by $700K● Incorporated advanced SEO tactics to quickly achieve Google page 1 rankings for >500 key-phrases for automotive classifieds Client● Improved PPC campaign effectiveness by 25% by analyzing and adjusting campaign variables● Reduced bounce rates of landing pages by 30% through testing and optimization Show less
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Online Communications LeadMoyo Health & Community Services Mar 2012 - Sep 2016MississaugaManaged end-to-end agency communications on Web, email and social media channels● Instituted processes to plan and accelerate development of content relevant to the agency work and community and stakeholders it serves● Implemented cross-platform advocacy and fundraising campaigns that included video, social media, Web, email and media outreach to engage target audiences● Organised social/educational programs & workshops to serve needs of Clients of PHAN as well as foster deeper… Show more Managed end-to-end agency communications on Web, email and social media channels● Instituted processes to plan and accelerate development of content relevant to the agency work and community and stakeholders it serves● Implemented cross-platform advocacy and fundraising campaigns that included video, social media, Web, email and media outreach to engage target audiences● Organised social/educational programs & workshops to serve needs of Clients of PHAN as well as foster deeper relations with partner service providers and affiliated agencies.● Led a team of Peer Consultants on a 12-month 'Community Based Research' effort to better understand needs of the community we serve Show less
Nishit Shah Skills
Frequently Asked Questions about Nishit Shah
What company does Nishit Shah work for?
Nishit Shah works for Publicis Hawkeye
What is Nishit Shah's role at the current company?
Nishit Shah's current role is CRM Campaign Manager.
What is Nishit Shah's email address?
Nishit Shah's email address is ns****@****atie.ca
What is Nishit Shah's direct phone number?
Nishit Shah's direct phone number is (888) 939*****
What are some of Nishit Shah's interests?
Nishit Shah has interest in Civil Rights And Social Action, Social Services, Education, Health.
What skills is Nishit Shah known for?
Nishit Shah has skills like Digital Marketing, Online Marketing, Seo, Mobile Marketing, Marketing Strategy, Social Media Marketing, Ppc, Google Analytics, Social Media, Online Advertising, Product Marketing, Mobile Devices.
Who are Nishit Shah's colleagues?
Nishit Shah's colleagues are Wc Hutt, Roy Chavez, Joann Warden, Juan Gonzalez, Monica Khanal, Rita Micallef, Ernest Mathis.
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Nishit Shah
Real Estate Operations And Technology Leader | Leading Innovation, Operational Excellence, And Digital Transformation | Expertise In Lifecycle Management, Construction, Proptech, And Smart Buildings | MbaMississauga, On -
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Nishit Shah
Toronto, On -
Nishit Shah
Greater Toronto Area, Canada
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