Nuala Coogan Email & Phone Number

San Mateo, Ca, Us

Portland, Or, Us

Leadership experience in strategic development, field marketing, partner marketing, program management of events (theme, messaging, content strategy, speaker support, audience) and implementation of integrated multi-channel marketing campaigns.Responsible for executing and ensuring a world-class audience experience at the company's most influential market events.

Redwood City, California, Us

Devise and execute marketing programs aligned to corporate business initiatives to generate demand and continuously fill funnel with qualified leads. Programs include field events, webinars, tradeshows, content, and partner marketing.

Manage end-to-end targeted multi-channel, multi-touch marketing demand and lead generationcampaigns; including strategy, planning, brief development, testing, execution, optimization and reporting. Channels include: email, referral program, advertising, webinars, tradeshows, social media and public relations.Collaborate with CEO and President of Sales on business development strategy, strategic marketing initiatives and budgeting.Manage and forecast program budgets, including tracking ROI, for presentation to CEO and President of Sales.Manage conference / trade show participation; Educational seminar and special event planning and execution.Work closely with internal partners including: sales, consulting, and executive team. Manage and select external PR agencies, printers, writing and design contractors.Owner of campaign and ROI metrics in Salesforce.com, marketing budget and calendar.Develop and manage referral programs to mobilize existing clients and drive referrals, references and word of mouth recommendations.

Manage lead generation activities; Create, implement, and measure marketing programs to drive qualified opportunities and revenue.Optimize lead creation, qualification, and conversion to opportunities for the sales team, and ensure successful follow through of qualified opportunities.Oversee business development activities including target market identification / lead development and business plan / proposal creation. Manage all internal and external communications functions, including advertising, public / media relations, website, and collateral. Administrator for all marketing-sales databases and data-related systems.Brand development, website, content, online and offline marketing campaigns and events .

Dublin, Dublin, Ie

Ireland's inward investment promotion agency, the IDA, is a non-commercial, semi-state body promoting Foreign Direct Investment into Ireland through a wide range of services. We partner with potential and existing investors to help them establish or expand their operations in Ireland.

Postgraduate Diploma, Marketing

Bachelor Of Arts (B.A.), English Literature & Sociology