As Head of Product Design at Unikrn, I focused on driving the platform to excel in key performance indicators by enhancing innovative features and user experience. Key achievements included:• Feature Development: Advanced Unikrn's unique offerings like UMode, virtual betting, bet builder, live betting with streaming, and cryptocurrency integration to boost engagement and attract a wider audience.• Entain Esports Innovations: Led the creation of cutting-edge esports… Show more As Head of Product Design at Unikrn, I focused on driving the platform to excel in key performance indicators by enhancing innovative features and user experience. Key achievements included:• Feature Development: Advanced Unikrn's unique offerings like UMode, virtual betting, bet builder, live betting with streaming, and cryptocurrency integration to boost engagement and attract a wider audience.• Entain Esports Innovations: Led the creation of cutting-edge esports visualizations, gamification strategies, an events hub, and advanced virtual betting options. These innovations significantly improved user retention and satisfaction.• Through these efforts, I ensured Unikrn and Entain Esports remained industry leaders, delivering exceptional value. Show less

In my role as Product Design Manager at Entain, I led the Research and Design Operations teams, also spearheaded high-profile projects, grew the team by 300% to help meet the company's KPIs and strategic financial goals.Design Operations Team:• Efficiency Improvements: Reduced onboarding time for new brands by 93%, from two weeks to half a day.• Design System Adoption: Implemented and managed 14 brands Figma design systems, achieving 20,000 component insertions per week and… Show more In my role as Product Design Manager at Entain, I led the Research and Design Operations teams, also spearheaded high-profile projects, grew the team by 300% to help meet the company's KPIs and strategic financial goals.Design Operations Team:• Efficiency Improvements: Reduced onboarding time for new brands by 93%, from two weeks to half a day.• Design System Adoption: Implemented and managed 14 brands Figma design systems, achieving 20,000 component insertions per week and eliminating inconsistencies.• Unified Design System Initiative: Unified all company verticals into a single cohesive design system, enabling future growth and faster, higher-quality releases.Research Team:• Team Expansion: Grew the research team from one to seven members, enhancing capacity for valuable insights.• Data-Driven Decisions: Provided insights that supported operations and strategic planning.• Insight Repository: Launched the first comprehensive insight repository to improve decision-making and customer understanding.Entains' Performance context:• Optimized design and research operations aligned with business goals, supporting Entains' revenue growth and market expansion during my tenure as Manager• Consistent year-over-year growth (2020 - 2023), Net Gaming Revenue increasing from £3,561.6m to £4,348.1m (22% growth) and Underlying EBITDA rising from £843.1m to £993.2m (18% growth). Show less

• Responsible for mentoring junior designers, providing guidance and support to enhance their skills and advance their careers. Led high-profile projects from concept to execution, collaborating with cross-functional teams to ensure alignment with business goals. These projects received widespread praise from customers and internal stakeholders, significantly improving retention rates and setting industry standards that even inspired imitation by competitors. • Additionally, contributed to… Show more • Responsible for mentoring junior designers, providing guidance and support to enhance their skills and advance their careers. Led high-profile projects from concept to execution, collaborating with cross-functional teams to ensure alignment with business goals. These projects received widespread praise from customers and internal stakeholders, significantly improving retention rates and setting industry standards that even inspired imitation by competitors. • Additionally, contributed to the development of design strategies and best practices to drive innovation and efficiency within the team. Show less

Helped Eyas successfully build the MVP for the German and UK markets, complete with cutting-edge features that ensured a strong and successful launch.

I played a central role in the launch of an internal platform that replaced existing ones spanning over 20 years, designed to serve all teams at Entain and impact the work of thousands of employees worldwide. Through collaborative efforts and over three months of dedicated research, I helped create the tool from scratch, contributing to a successful launch.• Led the development and scaling of the platform's design system and architecture, ensuring it can grow alongside the company.•… Show more I played a central role in the launch of an internal platform that replaced existing ones spanning over 20 years, designed to serve all teams at Entain and impact the work of thousands of employees worldwide. Through collaborative efforts and over three months of dedicated research, I helped create the tool from scratch, contributing to a successful launch.• Led the development and scaling of the platform's design system and architecture, ensuring it can grow alongside the company.• Worked with the team to identify key opportunities to streamline internal processes linked to this platform.• Successfully transitioned the project from MVP to BAU for continuous iteration and improvements.• This platform influenced dozens of internal and external KPIs. Show less

As contributor of the product design team, I played a pivotal role in shaping business decisions and guiding the product roadmap to deliver maximum value to customers across all touchpoints.Here’s a summary of my responsibilities:User Research: Conducted extensive quantitative and qualitative research across teams, fostering a research-first mindset within the design and product teams.Customer Onboarding and Retention:Improved the first-time user experience in… Show more As contributor of the product design team, I played a pivotal role in shaping business decisions and guiding the product roadmap to deliver maximum value to customers across all touchpoints.Here’s a summary of my responsibilities:User Research: Conducted extensive quantitative and qualitative research across teams, fostering a research-first mindset within the design and product teams.Customer Onboarding and Retention:Improved the first-time user experience in the app.Enhanced the registration process, achieving a 95% completion rate, the highest in SBTech, and identified a 10% dropout rate, potentially impacting 11,000 customers.Optimized identity and address verification (KYC), boosting the success rate to 88-93%.Streamlined the login process for a smoother user experience.Banking:Designed the user journey to optimize the payment process, uncovering issues affecting 5% of customers.Communications:Managed transactional communications, help sections, live chat, and marketing communications focused on acquisition and retention.Global Site and App Framework:Developed a scalable framework for the future of the site and app.Design System:Collaborated with team members to create the MoPlay Design System, leading iterations and improvements alongside Daniel Dziuba. Show less

# Helped several brands such asBRISA || Front-end-Development/Interaction DesignBET.PT || HTML5 Ads creationConfidentia || Android app DesignSaudade || Store Design / Front and Back-end Development (e-Commerce)UNLOGICAL || Web Design + Front-end-Development⁍ Defined the project vision and outcome. Combined the user goals with business goals, developed the concept, and overall style guide. ⁍ Developed websites and User Interfaces to the best of my abilities.

Placed at KeyServices• UX/UI Pitches for several clients # (Mercedes, Sonae, ANSR, IPDJ, IPDJ/CPLP, ERC, Oasipor, among others) ⁍ I was tasked to produce visual material for pitches and cutting edge designs for clients - from websites to mobile apps. ⁍ Created the briefing and what is success of the project, matched user goals and business goals, defined the concept and strategy in every project. ⁍ Made use of several UX methodologies to discover insights and solutions to… Show more Placed at KeyServices• UX/UI Pitches for several clients # (Mercedes, Sonae, ANSR, IPDJ, IPDJ/CPLP, ERC, Oasipor, among others) ⁍ I was tasked to produce visual material for pitches and cutting edge designs for clients - from websites to mobile apps. ⁍ Created the briefing and what is success of the project, matched user goals and business goals, defined the concept and strategy in every project. ⁍ Made use of several UX methodologies to discover insights and solutions to each problem. ⁍ Provided insights as a consultant on several projects in order to improve the overall user experience and features. Show less

Placement through GFI at the Digital Transformation project• The Digital transformation will impact the way that 10 million citizens interact with all of the organisms and services under the wing of the Ministry of Justice. This project will innovate on how public services approach the citizen, and how to serve them efficiently. ⁍ Developed the Front-end Architecture and all website modules (HTML5, CSS3, JQuery), with the accessibility score of AAA and best practices in… Show more Placement through GFI at the Digital Transformation project• The Digital transformation will impact the way that 10 million citizens interact with all of the organisms and services under the wing of the Ministry of Justice. This project will innovate on how public services approach the citizen, and how to serve them efficiently. ⁍ Developed the Front-end Architecture and all website modules (HTML5, CSS3, JQuery), with the accessibility score of AAA and best practices in mind. ⁍ Designed the Interactions needed to better help users reach their goals on the site. ⁍ Provided insights and evangelised on how to validate the product with UX methodologies. ⁍ Created the UX methodologies guide for the Digital Transformations of Ministry of Justice - An open guide, that every old or new project needed to introduce in their development/design lifecycle, in order to better serve the citizens and third party companies. Show less

⁍ Did interaction design in several projects to improve the usability and to comply with UX heuristics. ⁍ Worked with brands such as as a Front-end Developer doing HTML5, CSS3, JQuery:McDonald’s, EDP, AKI, Gallo Olive Oil and Sagres. ⁍ Developed McDonald’s (Jobs) website from scratch and crafted delightful animations to entice the user.

⁍ I gave training to business intelligence consultants on how to present information on dashboards; How choose the right color pallet to be used; How to have a good visual balance and rhythm on the dashboards. ⁍ Designed several dashboards for clients and for internal tools, used HTML, CSS, JQuery, D3.js, Syncfusion, among other technologies. ⁍ Provided my expertise in the development process of a of business intelligence Software (BtC), developed personas, used card sorting, and… Show more ⁍ I gave training to business intelligence consultants on how to present information on dashboards; How choose the right color pallet to be used; How to have a good visual balance and rhythm on the dashboards. ⁍ Designed several dashboards for clients and for internal tools, used HTML, CSS, JQuery, D3.js, Syncfusion, among other technologies. ⁍ Provided my expertise in the development process of a of business intelligence Software (BtC), developed personas, used card sorting, and drafted the user journeys to find out possible bottlenecks. After the UX research phase, I designed then developed the User Interface using HTML, CSS and Javascript. ⁍ Re-Designed the company's website, aligned user(potential customers) goals with business goals, applied several UX methodologies to define the best approach. Leaded the project from the conceptual phase until development in WordPress with migration to Azure.⁍ Design and Front-end Development of micro-websites and landing pages for partners and products websites.⁍ Created content (Motion Design, Image manipulation, vector Art, Icons etc..) for the company. Show less

⁍ I was responsible for all of the company communication, online and offline (produced flyers, posters) ⁍ Took part in the interior design of the bar and concert area.⁍ Performed as a sound technician every saturday for live band events (52 of them).

⁍ Oversee the successful printing of all types of offline media,⁍ Produce and present design proposals to current and new customers.(Logos, Business Cards, Banners, Glass vinyl, Car vinyl)

⁍ Research and content creation for the Facebook page.

⁍ Factory worker