As a performance marketing freelancer, I specialize in developing and executing digital marketing strategies that drive e-commerce growth and elevate brand presence across multiple platforms. My approach combines creativity with data-driven insights to deliver impactful results that align with business objectives and optimize ROI.E-Commerce Management:- Website Optimization: Led the creation, maintenance, and enhancement of Shopify websites, focusing on improving user experience (UX/UI) and integrating key functionalities for seamless customer journeys.- Data Analysis & Reporting: Analyzed performance metrics to uncover actionable insights, guiding strategic decisions to enhance online sales and user engagement.Strategic Digital Marketing:- Campaign Leadership: Spearheaded multi-channel digital marketing campaigns across platforms like Facebook, Instagram, Google, and YouTube, driving brand awareness and fostering meaningful customer connections.- Paid Media Expertise: Managed and optimized paid media campaigns to achieve high-impact results, ensuring targeted audience reach and maximizing return on ad spend (ROAS).Content & Social Media Strategy:- Content Development: Crafted compelling content strategies that resonate with target audiences, amplifying brand messaging and engagement across social media channels.- Influencer & Partnership Marketing: Built and maintained partnerships with influencers to drive authentic engagement, increasing brand visibility and enhancing credibility in key markets.Continuous Optimization & Innovation:- Test-and-Learn Approach: Embraced a culture of continuous optimization, using A/B testing and data analytics to refine strategies and ensure ongoing campaign improvements.- Adaptable Strategies: Quickly adapted to evolving market trends, leveraging insights to stay ahead in the digital landscape and continuously refine marketing initiatives.

As the Marketing & E-Commerce Manager at Le Monsieur, a high-end fashion brand, I was responsible for overseeing the entire digital marketing strategy and e-commerce operations. Key results and technical competencies:- Expanded the brand’s global presence (in sales) to 15 new countries across 3 continents.E-commerce Achievements:- From zero to multiple five-figure revenue in 4 months;- Increase in Average Order Value (AOV) by 16%;- Conversion rate improvement of 304%;- Order volume increased by 5800%;- Bounce rate reduction of 41%.- Average ROAS of 6.25 - maximum reached 8.54Social Media & E-mails Growth:- Instagram grew by 95.28%;- YouTube saw an 859.29% increase in subscribers.- 428.63% growth in the email subscriber base.Key Responsibilities:E-Commerce Management- End-to-End Website Management: Responsible for creating, maintaining and optimizing the Shopify website, focusing on UX/UI enhancements, speed optimization, inventory and integration with payment systems and logistics partners.- Sales Funnel Optimization: Implemented A/B tests and user behavior analysis (via Hotjar) to streamline the conversion process.- Performance Analytics & Reporting: Tracked all e-commerce KPIs via Google Analytics, generating reports that informed strategic decisions to drive sales and improve user engagement.Digital Marketing Strategy: - Spearheaded impactful multi-channel campaigns on Instagram and YouTube, enhancing brand engagement through a strategic content overhaul. Achieved significant SEO improvements for organic visibility and managed SEM campaigns targeting high-intent audiences. Drove email marketing success via Klaviyo, leveraging segmentation and automation for personalized customer experiences.Paid Media: - Expertly managed paid advertising on Instagram, Google and TikTok, optimizing campaigns for maximum ROI and reduced costs through targeted strategies and effective remarketing.and much, much more (not enough space, haha)

World Luxury Hotel Awards 2018a member of Small Portuguese Hotels

Functions performed during the internship:- Receiving and following up guest requests (in person, by email and by phone);- Check-in & Check-out procedures;- Room assignment and key-card preparation;- Collections, invoicing and payment procedures; - Posting deposits received through REDUNIQ payment links;- Verify if the reservations were integrated in PMS (Opera) and if they were inserted properly (if it was a guest who had been with us before, verification of VIP level, nationality, rate code, type of payment (direct or city ledger), as well as verify details and special requests of the guest (such as birthdays or honeymoon) leaving a comment in the reservation to simplify the process and improve guest experience.- Manually entering reservation data (direct customers/agencies/corporate/walk-ins);- Concierge functions, facilitating diverse information (services, infrastructure, tourist spots, restaurants, rent-a-cars, etc.)- Support in using the modern features offered (RGB lights, intelligent air conditioning and the hotel's own application, which allowed the phone to be used as a room key, make requests (room service, amenities, housekeeping or maintenance))- Assisting in carrying guest luggage;- Dealing with overbooking situations- Complaint management;- Customer satisfaction.- Use of Platforms: Opera, REDUNIQ, 3C Portal, Extranets (Booking, Expedia, Airbnb), Task Manager of YOTEL Porto application.

- Act as the point of reference for guests who need assistance or information and attend to their wishes and requirements- Understand customer’s needs and provide them with personalized solutions by suggesting activities and facilities provided by the resorts or partners- Acquire extensive knowledge of the premises and the nearby venues and businesses to make the most suitable recommendations- Arrange events, excursions, transportation etc. upon request from hotel residents- Answer the phone and make reservations, take and distribute messages or mail and redirect calls- Respond to complaints and find the appropriate solutionWorld Luxury Hotel Awards 2020: Europe's Best Luxury Family ResortWorld Luxury Spa Awards 2020: Southern Europe's Best Luxury Spa Group | Serenity - The Art of Well BeingWorld Luxury Spa Awards 2020: Europe's Best Welness Center | Serenity - The Art of Well Being

- Main functions: Washing and polishing service dishes, preparation of desired drinks or snacks and delivery for service, setting and clearing tables, replacement of refrigerated drinks, room service, collecting dishes from the hotel floors, etc.