Nuno Periquito Email & Phone Number

Rippleworks supports the fastest-growing and most impactful social ventures globally by engaging executive-level volunteers with deeply relevant experience to assist these ventures in addressing their most pressing operational challenges through short-term, high-impact projects.In my capacity as an expert-in-residence with RippleWorks, I serve as an advisor to Simusolar, an organization dedicated to simplifying and improving irrigation through customized systems that operate without the need for fuel. Our objective is to establish a robust marketing practice aimed at driving sales among smallholder farmers in Tanzania and Uganda while offering convenient financial plans.More about my learnings and experience with the Simular project in this post: https://www.linkedin.com/pulse/karibu-kwenye-simusolar-masomo-matano-kutokana-na-kazi-nuno-periquito/

Unite connects the economy for sustainable business. The trusted e-procurement platform, with its integrated Mercateo Marketplace and Procurement Portal, enables effortless sourcing and purchasing for B2B and public sector organisations.In my current role as a Senior Product Marketing Manager, my primary mission is to elevate the buyer experience. I passionately lead product marketing initiatives that drive customer acquisition, retention, and engagement, all with a keen eye on creating a seamless and compelling journey for our buyers.Collaboration is the cornerstone of my approach. I work closely with cross-functional teams, including Sales, Product Management, and Marketing, to ensure that our strategies are grounded in a deep understanding of our customers' needs and desires.My role extends beyond traditional marketing. I empower our sales teams with competitive intelligence tools and targeted campaigns, equipping them with the knowledge and resources to deliver an exceptional experience to our buyers.As a product expert, I excel in crafting persuasive sales and marketing materials that maintain a consistent and captivating message framework. Every piece of collateral I create is designed to enhance the buyer's journey.-Key Priorities: - Develop Ideal Customer Profile - Collaborate to create vivid buying and user personas. - Develop a precision-focused segmentation strategy tailored to enhancing the buyer experience. - Lead the implementation of Klue, our competitive intelligence solution. - Provide an in-depth overview of our competitive landscape. - Define the value proposition, positioning, and messaging for our new offerings, all with a primary focus on the buyer's journey.

Lisbon

Portugal Ventures counts on the valuable contribution from Portuguese and international experts during the application assessment and analysis process, who have specialized know-how and knowledge in the areas and industries relevant to the candidate projects.More information here: https://www.portugalventures.pt/en/partners/experts/

Lisbon, Portugal

OLX Motors Europe is the leading marketplace for vehicles in Portugal (Standvirtual), Romania (Autovit) and Poland (Otomoto).Reporting to the product director, the role encompasses defining, developing and establishing the product marketing practice around two main axes:. GTM Strategy by: - Owning the overall go-to-market strategy, positioning, and messaging for the most impactful product releases. - Supporting the sales teams' enablement and driving demand, adoption, and overall success of the solution.. Market Intelligence by: - Monitoring and anticipating customer wants and needs over time. - Identifying industry trends' impact and providing actionable insights to help drive product direction. - Benchmarking and mapping the competitive landscape.Working very closely and in partnership with the product organization namely, product managers, and local markets, including operations, sales and customer support; product marketing seeks to bring an outside perspective and unique insights to the organization. The product marketing team translates technical features into business narratives, enabling customers to unlock the value in the vehicle buying, owning, and selling experience by truly mastering and harvesting the potential of OLX platforms.

Lisbon, Portugal

A pro-bono initiative that brings together Portuguese professionals, willing to share their career experiences with other fellow Portuguese facing challenging times in their careers or looking for a new opportunity. It's in tough times like the ones we live in that we must unite towards a common goal and give our fair share of support to others.

Lisbon Area, Portugal

Celfocus delivers high-tech transactional solutions and products, consulting and technology services, system integration and managed services to communication service providers, across the globe.Reporting directly to the CEO, the job entailed overseeing all marketing and communication activities including brand activation, media and analysts relationship and digital marketing.By understanding the market, the competition, and the customers intimately, I demonstrated how Celfocus could meet its needs and solve its problems by creating powerful business narratives. Developed new positioning, messaging, collateral and sales tools to position Celfocus offers and influence key stakeholders, including customers, prospects, partners, and media.

Lisbon Area, Portugal

Part of Bitsight, AnubisNetworks is a leader in real-time threat intelligence solutions and my job, supported by a team of 3 people, was to engage the company’s stakeholders through innovative and added-value marketing programs, thought leadership content leading to an increase in brand awareness and demand generation.Furthermore, I had responsibility for product management and worked with the development and sales teams in defining the product roadmap and developing a strong and differentiated value proposition that aimed to set AnubisNetworks apart from its competitors, addressing the main requirements and challenges organizations and nations face today to mitigate cyber security threats.

Lisboa

Joining Vision Box at a turning point of its existence meant the opportunity to reshape the company’s strategy and positioning.The areas overseen included marketing strategy, product marketing, intellectual propriety and implementation of the overall marketing plan.Developing a new positioning and messaging led to the definition of a cohesive product portfolio, segmented by target groups and value propositions. The development of the “Think….” concept aimed at putting the prospect in an environment foreseeing what the future held and how different products would deliver an answer to their business needs. Present in over 25 trade shows per year across the globe, a significant part of the budget, time and resources were allocated on selecting, planning and executing events, with the sole goal of establishing Vision Box as a tough leader based on an innovative approach and consistent messaging. Special attention and involvement were given to events supporting tenders and proof-of-concept. The marketing team included 3 people and required constant interaction with all the other teams.

Lisbon Area, Portugal

Interacting with the main market analysts such as Gartner, Forrester and others was a central part of the job which included not only briefing analysts, but also getting insights concerning market trends, customers’ requests and main competitors.Provided primary and secondary market research as well as competitive intelligence support and analyzed data by business, industry, geography, products/services, client size, and other relevant business segmentationsConducted secondary research on industry trends, competitors, customers, technology changes, using a variety of sources in resourceful ways and market research/business analysis leading to the development of account strategy, product/solution positioning, and sales planning.Supported internal intelligence needs through inquiries, strategic summaries, presentations and project management for specific programs involving analysts, such as white papers, webinars and others.

Lisbon Area, Portugal

Responsible for the setup of a full blown lead generation program designed to cover different geographies, product lines and job titles within the telco industry, including C-Level, which were never before approached by the organization. The lead generation program was built on two axes, one to schedule onsite meetings in trade shows after qualification, and supporting new product launches. To get strategic insights on key accounts other objectives were set including identifying key job profiles, incumbent suppliers and complementary systems, generating new knowledge and input to support account strategy definition and sales priorities.During the first year, over 64 qualified appointments were generated across different geographies, resulting in 55 opportunities which represented a 2.5 million euros qualified pipeline. Additionally more than 400 strategic job profiles within the defined target accounts were identified.As owner of the CRM system I also oversaw and reported business evolution and sales results against target objectives per geography and product line.

Oporto

A smaller event for a more technical group. Main responsibilities included determining the event venue, defining and implementing the communication strategy, budget control, deploying the event and managing expectations, needs and requirements of different project stakeholders.

Lisbon Area, Portugal

For the first time in the history of the Fraud Forum all the hosting country operators came together to jointly organize an event. WeDo Technologies was the organizing partner and I was the project manager. This project had many stakeholders with different agendas and objectives and it was my job to ensure that not only the event went as planned, but everyone’s expectations were met. The Portuguese operators, although working in partnership were still competitors; it was necessary to provide to WeDo Technologies competitors a strong value proposition to sponsor the event and there were still the internal clients which didn’t want to deal with their competitors. On top, there was GSMA who owned the event and had a strict compliant rules book and finally the attendees from around the world.My responsibility included project managing, defining a financing model, managing budget and providing all stakeholders a great experience in Portugal.The event was attended by 135 delegates, generating more than 40 000 euros in sponsorships and a 20% net profit.

Toronto, Canada Area

Based in Toronto, the job mission included supporting the business development team by defining and executing Altitude’s presence in trade shows and conferences. In conjunction I was also in charge of the deployment, monitoring and measurement of the different lead generation programs.The development of thought leadership content helped raise the organization profile within the industry and generated additional leads for the sales teams. The development of white papers, articles and other types of documentation were pivotal to increasing Altitude’s awareness in a market where, despite its global presence, remained largely unknown. Furthermore, working with Ovum, among other market analysts, in several programs but particularly developing innovative webinars worked as a unique platform to position the company and showcase its technology.

Lisbon Area, Portugal

Altitude Software is a leader in the contact center space with offices across the globe. The challenge was to ensure alignment and coordination between the different regions and HQ mainly in the deployment of corporate marketing programs. It also included supporting regional offices with best practices that could be adopted and implemented locally. To achieve this goal I managed a marcom team and worked with them on the implementation of the corporate communication plan and lead generation programs.Organized two user groups, one for the Western Europe region (Altitude Workout) which took place in Belgium and another for Latin America, entitled ASLUC.Implemented an internal webinar program consisting in having sales reps from different regions presenting success stories, which enabled knowledge sharing across the organization, building a rich multimedia library and establishing bridges which helped close more deals and leverage internal experiences by solving similar businesses challenges.Acted as contact point for all market analysts interactions by providing regular briefings and updates on the company and product portfolio and also providing to the organization reports and summaries concerning market trends and industry evolution.In this role I had the opportunity to represent the company as a speaker at internal, corporate and industry events.

Lisbon Area, Portugal

At this point in time WeDo Consulting was starting to make the transition from being a consultancy company to a software house. The strategy to support the product division growth was based on building channels thought a network of key partners, which included some of the big 5 consultancy companies and also local partners with a strong footprint in key target accounts.The main responsibilities included defining a partnership program, engaging new partners and developing Wedo partnership network worldwide. Main results from this activity were the establishment of a partnership with Accenture for the Asian market, namely Singapore and Malaysia; a MoU signature with Sofrecom, France Telecom system integrator and with Orascom Technologies, Orascom group system integrator. Business development responsibilities for the Middle East and Asia markets.In charge of market analysts relations; providing updated information regarding WeDo Consulting and its product portfolio. From 05/02 to 11/03. Coordination of the Product Management team and all activities related with WeDo Technologies portfolio.

Lisbon Area, Portugal

As part of a larger CRM consultancy project involving an international assurance company, I was in charge of operational marketing. Main achievements included the successful training of all business units, ensuring a common understanding and knowledge of different marketing frameworks, methodologies and tools needed to attain the defined objectives. Moreover, oversaw the execution of the first customer qualification project aimed at allowing the insurance company to have insights about their customers and products owned and use that information as input for data mining models to proactive identify cross and up sell opportunities to be explored by the company and its network of franchisees.

Lisbon Area, Portugal

Joined Altitude Software as it concluded the acquisition process of a startup that offered a web platform. The challenge was to define a new product line that leveraged the company contact center core product portfolio with the new acquired web solutions. Defined the GTM approach, product strategy and become the company evangelist for a content manager and web collaboration product. Being new technologies in a mature and consolidated market it was critical to build a strong business case to present customers and also internally, showcasing the technology, how it solved a validated a business challenge and it was worthwhile investing.

Novabase Suporte à Decisão was an ambitious and new company within the Novabase universe looking for fast growth leveraged on technical excellence and innovation. To reach its target groups and create brand awareness developed a cycle of conferences related with decision support topics, including data quality, data warehousing, knowledge management and relational marketing. The job included overall project management, from selecting speakers to implementing the event and ensuring that objectives were met.

Competitive Intelligence Certified | Masters.

When someone mentions your competitors, does the conversation at your organization swing wildly between willful ignorance and reactive.

Narrative Design Certified | Masters

Narrative Design Certified includes all the tools you need to design your company’s narrative and create a story that breaks through..

Driving Strategic Innovation - Executive Program Imd & Mit Sloan School Of Management

Driving Strategic Innovation delivers a new perspective about technology and innovation strategy. The program brings together innovation.

Digital Marketing

Executive Education, Strategy And Competition

Leadership Journey By Culture Setting, Organizational Leadership

Post-Graduation, Foresight, Strategy And Innovation

Certification, Conflict Management

Certificate, Strategic Communications

Masters, Marketing (Attendance)

Post-Graduation, Marketing Management

Cese, Communication And Consumer Behavior

Degree, Communication And Consumer Behavior

Bachelor Degree, Advertising And Marketing

Activities and Societies: Student elected representative in the School and Pedagogic Council