Nupur Chandra Email & Phone Number

Santa Clara, California, US

Santa Clara, California, US

Fort Lauderdale, FL, US

• Strategic business partner to marketing executives promoting an environment where decisions are based on robust data and insights, align to global best practices, and create operational efficiencies throughout the.
• Lead and coach global operations, business intelligence, and data science teams responsible for utilizing and implementing marketing technologies, enabling processes throughout the customer lifecycle, delivery of.
• Engineering and ongoing management of lead flow design to streamline marketing processes while curating strong partnerships with stakeholders in Sales.
• Established data science capabilities and team within the marketing organization. Delivers always on insights and customer journey analytics through ML models related to targeting, segmentation, and account/lead scoring.
• Development and ownership of a multi-touch attribution model to understand comprehensive funnel insights, ROI, and engagement from awareness to adoption/retention. Partner closely with Digital and Demand Marketing.
• Led a corporate wide initiative integrating data from 1st and 3rd party sources to curate a unified customer view leveraged for segmentation, analytics, and enrichment services.

Fort Lauderdale, FL, US

• Built a new global pre-sales function with 32 Business Development Reps responsible for enterprise lead qualification, demos, and demand generation. Functional development consisted of ground-up process and system.
• Coached a global BI team of managers and analysts through the design and execution of experiments informing marketers where there are causal relationships between marketing activities and key customer engagements.
• Introduced a governance model standardizing Marketing metrics across the organization. Delivered a single source of truth portal leading to faster, data-driven business decisions. Marketing contribution to sales grew.
• Support Digital Marketing through the delivery of web analytics and insights leveraging Google Analytics capabilities. Unlocked 1st party web data to inform Sales of topics where contacts are engaged, and which.

Fort Lauderdale, FL, US

• Managed team responsible for predictive modeling, weekly revenue forecasting, pipeline analytics, and ad hoc reporting in support of Executive Sales Leadership. Streamlined processes within CRM, creating efficiencies.
• Created a pipeline forecast model to predict demand creation and bookings impact 4 quarters out. Enabled Leadership to review and quickly action on potential shortfalls attributed to gaps in demand.
• Partnered with Finance to deliver the annual global bookings plan used for performance reporting and quota setting for Sales
• Completed a 4-month assignment in Europe as an interim business partner implementing localized reporting and forecasting processes in support of the SVP, Sales.

Miami, FL, US

• Developed and maintained labor models leveraging time studies, advanced analytics, and process improvement methods resulting in a $3.7M YOY reduction in salary expense and improved operating income.
• Monthly review of financial results with senior leadership to recommend and inform on the retail strategy. Responsible for all budgeting, reconciling of month-end financial statements, and calculation of monthly.
• Quarterly product category analysis including recommendations to improve product assortment and merchandising tactics for the retail division.
• Managed a team of analysts who were accountable for financial and operational analytics for the Retail organization; Automated dashboards consolidating multiple reports to provide more streamlined views to store.

Boca Raton, Florida, US

• Responsible for Customer Experience Program to increase traffic, conversion, and retail sales resulting in improved CX scores across the US Market.
• Developed Field Incentive and Annual Operating plans; Ad hoc reporting to measure performance of various sales metrics and operational programs.
• Designed labor models for new store format prototypes; Workforce Management Optimized Scheduling project for demand-based scheduling.
• Established an enhanced District Manager Review process shifting focus from performance ranking to an enhanced coaching tool promoting best practices.

Miami, FL, US

• Supported Retail Executive Leadership in the expansion of the retail division from 5 to 42 stores. Responsible for documenting and implementing streamlined store operational procedures through the creation of annual.
• Led a large cross functional project to select, purchase, and implement a new point-of-sale system across 42 stores in the US and Canada. Worked with vendor, IT, and store leadership in documenting key processes and.
• Calculate feasibility and ROI, define business requirements, monitor IT progress, and create implementation plans for strategic initiatives and projects.
• Completed a 1-year program which included 3-month rotational assignments within Finance, Call Center Operations, Marketing, and Retail. Worked hands on to learn existing processes, and then made recommendations to.

Miami, FL, US

• Six Sigma Green Belt project to improve the usage of the BK Gateway Intranet through the utilization of Six Sigma Methodologies (DMAIC model) and statistical analysis.
• Presentations to CIO and Senior Directors with recommendations for improving business processes to include application development life cycle.
• Worked within project team to developan SAP EnterprisePortal system architecture and functionality prototype; Created Requests for Proposals and participated in vendor selection process for various system selections.

Master Of Business Administration - Mba, Management Science

Bachelor Of Science - Bs, Marketing