Brands: Bakuun | HotelsMapping | RateDock | PayDocker | OTATech | ChannelsGateA dynamic travel technology group dedicated to revolutionising the travel and hospitality industry through innovative solutions.

• Content Leadership: Developed and executed a comprehensive content strategy aligned with organisational goals.• Brand Positioning: Crafted and implemented strategies to enhance CFC's brand positioning and establish a strong presence in the cybersecurity community.• Cross-functional Collaboration: Ensured brand consistency across all communication channels, fostering a unified and impactful representation of CFC.• Impact: Supported CFC's mission to advance cybersecurity awareness, education, and collaboration on an international scale.• Team Leadership: Lead team members to align their efforts with overarching objectives.

The Centre For Cybersecurity (CFC) is committed to enhancing cybersecurity and safeguarding people and corporations from cyber dangers. With a focus on educating the public, CFC provides a range of resources aimed at helping individuals and businesses remain protected in the digital world.

• Impact: Through strategic communications, contributed to elevating Switch Automation's global presence, driving customer engagement, and supporting the company's mission to revolutionize buildings into intelligent, efficient, and sustainable assets.• Content Development: Generated engaging content, from blog posts to case studies, showcasing the transformative impact of our smart building platform. • Brand Positioning: Educated our audience and increased brand visibility to position Switch Automation as an industry leader. Developed compelling narratives for diverse sectors, including financial services, retail, grocery, and commercial real estate.• Global Market: Collaborated cross-functionally to support global expansion, tailoring communications for different industries. Fostered partnerships and ensured brand consistency across diverse markets.• Investor Relations and PR: Coordinated investor relations activities, ensuring transparent and effective communication. Led public relations efforts to amplify Switch Automation's presence in the market.

Switch Automation is a global software company that helps building owners and facility managers reduce operating costs, improve energy efficiency and deliver exceptional occupant satisfaction.Our comprehensive smart building platform integrates with traditional building systems as well as Internet of Things (IoT) technologies to analyze, automate and control assets in real-time. We serve enterprise customers and partners in a variety of industries including financial services, retail, grocery, commercial real estate and more.

• Develop and revitalise B2B marketing content and strategy through communication channels, inclusive but not limited to website, emails, social media platforms (LinkedIn & Twitter)• Responsibilities involve social media marketing, calendar planning, copywriting, publishing monthly newsletters (electronic direct mailer), compose and maintain blogs and landing pages through WordPress, manage deadlines from contributors across multiple timezones, market research, media monitoring, coordinating and executing remote and online events including 4 #QuincusTalks webinars• Liaised with an external PR agency and vendors in organising and facilitating publicity content, press releases, media-related queries and features

• Worked in departments: Exhibitions & Research (Digital Archives) for NTU Centre for Contemporary Arts Singapore, a leading international art institution and national research centre of Nanyang Technological University• Exhibitions: Trinh T. Minh-ha. Films. (Oct 2020 – Feb 2021), Non-Aligned (Apr-Sep 2020), (Aug – Oct 2020), Why are they so afraid of a lotus? (Oct 2020 – Jan 2021), Campur, Tolak, Kali, Bahagi, Sama Dengan (Jan–Mar 2021)• Key role in the curatorial team in coordination and production of contemporary art exhibitions, and implemented a total of 13 public programmes (talks, webinars, conferences, film programmes, workshops, tours) and 5 exhibitions, both on-site and online, with cross-institutional partnerships worldwide• Provided curatorial support on administrative, logistical, and financial processes, including SAP procurement (Small Value Purchases, ITQs); as well as video editing (Adobe Creative Suite), acquisition, and publishing of exhibition collaterals (catalogues, films, publications)• Facilitated day-to-day operations and trained gallery invigilators, as well as conducted educational tours• Assisted research department on digital archive platform information architecture, SEO, UI & UX, metadata, and keywords of institutional materials online

In association with Lembaga Biasiswa Kenangan Maulud (PMBM Scholarship Fund Board):• Create original content and graphic design (Adobe Photoshop, Adobe Illustrator) for events and press publicity.• Overseeing the social media updates and crowdsourcing platform.• Liasoned intensively with UK-Singapore organisations.• Helped organise and execute brand and promotional events.

• Collaborated with Programmes, Audience and Marketing departments• Implemented and pioneered an ongoing outreach programme• Generated substantial following through content-creation and campaigns

ArtScience Museum – Marina Bay Sands:• Day-to-day operations during exhibition hours• Assisted in front line visitor services• Liased with collections management, security, retails, operations and administration offices• Managed and ensured maintenance of exhibition and museum collections• Exhibitions: 'Da Vinci: Shaping the Future', 'PRUDENTIAL Singapore Eye', 'The Deep', 'DreamWorks Animation: The Exhibition'

• Managed information desks and hosted visitors• Processed gallery payments and artwork transactions• Communicated with on-site contractors and exhibitors• Auditing of exhibition collections and updating the catalogue

• Taught art and crafts to community centre participants• Assisted in workshops and showcasing of artworks• Involved with conceptualising visual art projects

• Involved with Logistical, Editorial and Administrative concerns.• Liaised with cultural ambassadors and Mexican embassy consulates, and hosted artists in residency.• Assisted in cataloguing, exhibition planning and operations.• Wrote proposals for museum board of directors, and opening speech for the Guest-of-Honour, the Chairman of the Ministry of Culture, Community and Youth (MCCY).• Held an exhibition ‘If I Could Only Have The Universe’ as part of the Singapore Biennale.

Singapore Biennale organised by National Arts Council:• Guided and hosted visitors to the gallery exhibition• Assisted in-house keeping• Toured visitors around biennale venues• Involved in art packing and handling (paintings and installations), label creation, and updating media displays