Responsible for exceeding sales targets by developing strategic sales objectives, designing and recommending sales programs and offers (direct and third party), and identifying opportunities that grow revenue and market penetration across print and eBooks. My role includes management oversight of Bloomsbury’s academic content in print and electronic formats, and I ama senior stakeholder in all sales activities as well as sales operations and related workflows.I retain oversight… Show more Responsible for exceeding sales targets by developing strategic sales objectives, designing and recommending sales programs and offers (direct and third party), and identifying opportunities that grow revenue and market penetration across print and eBooks. My role includes management oversight of Bloomsbury’s academic content in print and electronic formats, and I ama senior stakeholder in all sales activities as well as sales operations and related workflows.I retain oversight of all North American accounts and sales channels including key accounts and adoption sales, as well as indie retail covered by third-party field representatives, regularly budgeting, forecasting and reporting to executives. Show less

This role, which included a seat on the CUP&A Academic Board, was vital for communicating the CUP&A mission, vision and goals, leading by example and helping to build connections across product groups, service areas, and the wider academic environment in the US and Canada.I acted as the authorized representative for all product groups/business functions in the US, including being the nominated Government Business Point of Contact (POC) in relation to contracts or engagement with… Show more This role, which included a seat on the CUP&A Academic Board, was vital for communicating the CUP&A mission, vision and goals, leading by example and helping to build connections across product groups, service areas, and the wider academic environment in the US and Canada.I acted as the authorized representative for all product groups/business functions in the US, including being the nominated Government Business Point of Contact (POC) in relation to contracts or engagement with government bodies.I also oversaw the maintenance of local registrations and licences at state and/or federal level. Show less

I maintained the overall global sales and marketing strategy for Cambridge Online Education, ensuring the strategy is executed in order to meet the target number of enrolments. I was responsible for overseeing the effective launch and delivery of strategic, multi-channel marketing campaigns with a focus on brand awareness, lead generation, nurture and conversion.I had overall responsibility for the product marketing, digital marketing, market research, and enrolment teams - directing… Show more I maintained the overall global sales and marketing strategy for Cambridge Online Education, ensuring the strategy is executed in order to meet the target number of enrolments. I was responsible for overseeing the effective launch and delivery of strategic, multi-channel marketing campaigns with a focus on brand awareness, lead generation, nurture and conversion.I had overall responsibility for the product marketing, digital marketing, market research, and enrolment teams - directing the creation of high quality digital content and copy that created convertible leads, ensuring end to end customer journeys drove enrolment and fostered community engagement.Working with colleagues at the University of Cambridge, I aided in the development of course ideas and proposals which focused on learners’ professional outcomes and had robust market resonance.I led the scoping of CRM system requirements, ensuring developments and improvements that supported the customer lifecycle and pipeline of sales leads. Show less

In this role I owned the planning and execution of an annual global marketing strategy to drive sales of trade books through physical and online retail channels.Leading a team of Marketing Executives based in Cambridge and New York, I collaborated with colleagues from across Operations, Marketing, Sales and Editorial to ensure the effective delivery of marketing activity, and the establishment of a new product line for Cambridge.A supplementary part of my role was to provide… Show more In this role I owned the planning and execution of an annual global marketing strategy to drive sales of trade books through physical and online retail channels.Leading a team of Marketing Executives based in Cambridge and New York, I collaborated with colleagues from across Operations, Marketing, Sales and Editorial to ensure the effective delivery of marketing activity, and the establishment of a new product line for Cambridge.A supplementary part of my role was to provide local leadership and support to the marketing team based in the New York office. Show less

My role was to lead the STM retail marketing team in the creation and execution of marketing strategies to deliver growth in our sales of STM books to individuals (academics, students and professionals). I managed a team of 6 Marketing Associates based both in the UK and US.I managed the creation and implementation of all marketing plans for the STM books list, in line with the overall segment strategy. It was my job to recruit, train, guide and develop the STM retail marketing team, to… Show more My role was to lead the STM retail marketing team in the creation and execution of marketing strategies to deliver growth in our sales of STM books to individuals (academics, students and professionals). I managed a team of 6 Marketing Associates based both in the UK and US.I managed the creation and implementation of all marketing plans for the STM books list, in line with the overall segment strategy. It was my job to recruit, train, guide and develop the STM retail marketing team, to ensure they produced targeted, effective and innovative marketing campaigns. I ensured measurement was in place and fostered a culture of continuous improvement. Show less

Promotion to Senior Marketing Executive, taking on line management responsibility for a US-based Marketing Associate.

In July 2013, I was taken on permanently after completing a 12-month contract and became lead marketer for the medical books publishing programme.

Working for the world's oldest publisher, and focussing on the History and Music books lists, my job was to budget, plan, formulate, and execute integrated marketing plans according to group marketing strategies for agreed areas of publishing. Key accountabilities included budgeting, e-marketing, social media management, creative content marketing, working with colleagues on cover images / blurbs / appropriate pricing and sales forecasts, producing catalogues and other direct mail… Show more Working for the world's oldest publisher, and focussing on the History and Music books lists, my job was to budget, plan, formulate, and execute integrated marketing plans according to group marketing strategies for agreed areas of publishing. Key accountabilities included budgeting, e-marketing, social media management, creative content marketing, working with colleagues on cover images / blurbs / appropriate pricing and sales forecasts, producing catalogues and other direct mail marketing, reporting and analysing performance. Show less

Working for the Uk's leading makeover photographic company, I was in charge of - Revenue Target ManagementBudgeting and ForecastingProject ManagementB2B NetworkingStaff Recruitment, Training and Monitoring