- Manages key websites (NCSS, ComChest, President's Challenge) and sub sites (Sharity, SHARE, Onefor10) - Evaluate the websites, assess and implement enhancements to ensure web performance metrics such as click-through rate, loading time and traffic volume are compliant to WOGAA and Google’s standard (UA & GA4) and are mobile responsive. - Manages web requests are delivered timely with optimal usability and functionality. - Conceptualize and develop annual digital fund-raising campaigns to drive online fundraising and brand awareness through cross-division team collaboration.- Manages the content management system to ensure websites are operating at 99% uptime and its optimal performances. - Manages the system maintenance schedules to minimize the impact to stakeholders. - Key liaison personnel to work with the IT department for technology and web-related subject matters.- Project management includes leading website enhancements and developing projects including requirements gathering, procurement, onboarding vendors, management of vendors and UAT testing.- Plan and implement website and technology needs to support programme and marketing needs. - Prepare and report web analytic reports quarterly. - Key liaison personnel to work with the Data department for database and analysis matters. - Manages and optimizes the ComChest database (over 100k) monthly.- Create digital marketing content and monthly publications such as ComChest Times, Birthday eCards, Sharity Times and event-based marketing EDM. HTML-based EDM (sent through Personalise/GovTech) are created to ensure copy is mobile responsive and optimized for major email clients. EDM also converted to OFT and PDF to facilitate multi-channel dissemination.

- Deliver web requests, template changes, simple JavaScript/CSS implementation- Project management of extensive feature enhancements with back-end developers- Perform requirement gathering, validation of enhancements, budget and schedule monitoring, user acceptance test- Ensure website requests are delivered meeting optimal usability and functionality- Lead after hours deployment, validation, maintenance- Review and maintain features knowledge base and conduct training as necessary- Manage urgent web technical fixes- On-going review, reporting and bug issue resolution- Monitor and work with ITD to ensure 99.9% uptime and optimal performance- Manage Google Tag Manager, Google Search Console and Google My Business- Support strategic analytics projects to enable omnichannel tracking and attribution

- Consolidate submissions of public entries for "Documenting COVID-19 in Singapore"- Assist in data collection, processing and cleaning for data consolidation- Engage and communicate with the general public and industry partners to increase participation rate of the project.

- Managing an online retail space for personalised gifts. Through the business, multiple skills are acquired such as accounting, business strategy, digital marketing, social media management, data analysis and customer servicing. - Freelance works includes website design and consultation, website updates and artwork designs such as EDM and banner. These are pro bono works for relatives and friends on ad-hoc basis.

- Manage and provide analysis for the REACH Web Portal (visitorship (avg. 22K/p.m), page views (avg. 130k/p.m.).- Administer the discussion forum, member database (11.5k as of Jul 2012) and sub-domains.- Develop and provide data analysis for key microsite(s) within tight timelines. E.g. Budget, National Day Rally- Provide, support and analyse for Web Chats and Facebook Chats- Provide consultation to the management team, strategies/initiate, develop and manage key projects to enhance, promote and increase visitorship to REACH’s online platforms.- Conduce Public Consultations and E-polls publications with external agencies. - Produce and provide analysis through Sitecore and Optimzely for REACHBytes ( e-mailer) and REACH News.- Assist in roadshows organised by REACH and participating government agencies. E.g. Listening Points.- Streamline work processes to increase work efficiency, production, budget and procurement for the Team.

- Lead a team( 100 webmasters) to promote corporate image and online presence internally and externally. - Ensure all online materials conform to the organisation’s web standard and policies. - Manage and analyze the corporate website (tp.edu.sg), event and publication websites and intranet portals.- Corporate websites include corporate, school and department websites. - Microsites includes Graduation Ceremony, The Direct Polytechnic Admissions (DPA), OpenHouse/JAE, Parental Guidance (PG), TP's Beyond O Level (BOL), TP’s Journey of the Youth Olympics 2010, Interactive Campus Map, JAE 2010 (Live Chat), Open Space Portal, eCards, Annual Report, T’s (2009 Jan) and the Around Campus Emailer.- Design event e-mailers, templates and annual festival e-cards (flash and non-flash) for marketing and purposes. - Assist on visuals, PPT slides and other administration work required by the Schools and Principal & CEO (PCEO).- Provide web analysis and manages projects through liaising and setting delivery parameters with the clients to ensure projects are designed, developed and delivered timely within expectations and standards. - Provide web consultations, training and support to stakeholders of different levels and needs.- In absence of Section Head, assist the interim superior and lead the Digital Media Team. - Provide advice, guidance and induction training to new officers and is a member of the Social Media Team.

- Manage and provide analysis for HPB.gov.sg, microsites and new media channels to disseminate health information to the target audiences effectively. - Work with various departments concurrently to design microsites and ad-hoc online marketing materials. Projects include eCitizen H&E eTown, Health Promotion Board Online, Healthier Dining, NutriLine, FuzeFactory, HeartRockz / YouthRockz, EDM, NDRO, i-Run.com.sg and HealthyMind.sg.- Maintain eCitizen’s Health & Environmental eTown Portal and provide monthly web data analytics to the management and Ministry of Health.- Assist in finance, budget and writing of GeBiz specifications (select quotations and manage vendors). - Adhere to the HPB’s guidelines, policies and web standard to ensure projects are delivered within expectations.

- Provide professional and creative e-commerce solutions for the travel and hospitality industry through conceptualize, design and developing websites for clients and in-house projects.- Manage day-to-day sites maintenance and provide professional consultation to clients for their online presences and the need from both the consumer and corporate perspective.- Provide ad-hoc services and support such as online banners, multimedia elements, web contents and e-cards that are required by the Singapore-based clients or the organisation’s headquarters based in Bath (UK).- Manage the Programmer Team to ensure projects are delivered timely with quality and standard. Client projects include The Repulse Bay, The Peninsula Hotels, Swissôtel Hotels & Resorts, Raffles Hotels and Resorts, Parkroyal Hotels & Resorts, Nirwana Bali Golf Club, Loong Palace Hotel and the South Pacific Hotel.- In-house projects include designing and maintaining of the online travel directories such as Luxury Travel, World Airport Guides, World Executive and Hyatt Hotels' Destinations Guide.

- Conceptualize, design and develop websites for clients and provide consultations on industry standards, best practices and technical limitations to ensure clients achieved ROI on their projects.- Work concurrently between projects and deliver timely within expectations with ad-hoc assignments such as creative CD-Rom contents, promotional materials, banners, e-cards and MMS.- Projects include Adval Brand Group, Japan Travel Bureau, SingNet, SingTel, Performance Motors, Cisco Security Pte Ltd and Auto Eurokars.

Design, revamp and manage client websites, e-banners, e-mailers, newspaper advertisement , postcards and other marketing materials.

- Conceptualise, design, develop and manage client websites.- Develop and design advertisement page for CD Architect and CD Hotel (company product).

Design and maintain client websites and assist designers in creating visual materials.