Branding Brothers® is a collective, a growth focused creative studio, specialising in the production sector. We are proud of a portfolio of over 40 clients in 4 countries, spanning FMCG, Festivals, Music, Live Events, Hospitality, Beauty, Fashion and Business Services.

League of Legends World Championship Final 2024.Production support live on site at the O2 Arena. Record breaking pyro, lighting and rig design, with the most views globally, ever, for an e-sports event.

Valorant Champions Tour, Masters 2024 - Madrid ArenaFull service stadium event branding and design for broadcast production. Includes: design management, graphic design, client to event brand management, management of activations on site, delivering multimedia brand moments, and execution of live production artistry and set design for live audience and broadcast. On site production support throughout.

Situated in a fast paced and extremely responsive campaigns team, we worked to drive conversion [sales] of our customers, rather than recruitment of new ones [which sat with product marketing]. With stakeholders from product marketing, commercial sales, digital, merchandising and management committee teams, I had to balance the needs of over 30 people in conceiving and executing conversion based (predominantly online) campaigns in media platforms that drove traffic to our D2C, high street and pureplayer sites. From organising social ads, out of home and programmatic, to liaising with agencies on creative video and stills, this role was wide scoped yet focused in its intention.I completed this role whilst leading our UKI pride network.

Starting in 2019 I worked alongside Ellis Lanyon and Matt Spiteri in developing our pride network in the UK after it was set up in 2018 by Adrian Koskas [Global GM Garnier]. Upon Ellis relocating to LA in 2022, I was privileged to take on leadership of the pride network alongside Matt. My time leading the employee resource group [ERG] was both hard work and fruitful for our development as a leader for LGBTQIA inclusion in our industry. We worked alongside external strategic agencies to develop a strong 2 year strategy for the ERG to develop and support our community more effectively, alongside our consumers, building on the success of our Bronze award on Stonewall's Workplace Equality Index. I co-managed the new sponsoring of Manchester Pride with L’Oreal UKI, created the parade identity and supported the team with organising L’Oreal’s participation. Additionally co-produced a campaign alongside National Student Pride, sponsored by L'Oréal UKI and NYX Professional Makeup. During my time with L'Oréal's pride network we raised over £100,000 toward select LGBTQIA+ charities in education, mental health and trans support. In 2023 we were awarded a Gold Award and Top100 Employer for our work in LGBTQIA+ inclusion, a moment we were all very proud of.

In this role I supported our high street and grocery retail haircare category managers in advising retailers through structured data stories. Using analysis and retail data to advise on strategic improvements in ranging, promo mechanics and understanding the market dynamics to grow the haircare, colorants and styling categories. Through this, I identified over £5m in incremental opportunities across select grocers and high street retailers.Systems competencies:Nielsen IQ, Answers, Connect ExpressKantar WorldpanelMintel NPDIRISainsbury’s Insights PlatformDunnhumbyBoost (Internal)Power BI

Managing campaign assets, copy, visuals- stills and video, working closely with agency suppliers in luxury makeup, skincare and fragrance category launches. This role also involved analysing the market and developing consumer + competition research pieces for our national and international commercial and product teams. I managed legal and scientific approvals in accordance with UK Advertising Standards Agency regulations and Clearcast, our UK TV Ad regulator across all Lancôme UKI assets. This was a challenging yet rewarding aspect of the role creating fair and captivating campaigns that showed the true power of our products with effective claims. I was pleased to also retouch UKI visuals of our spokesmodels in accordance with UK beauty standards and fair and reasonable grounds.An early part of my role consisted of managing our 25,000 strong 'MyLancôme Community' where our brand lovers engaged with our platforms and were able to try product out and review. This aided me producing our reviews for upcoming products on-site when new products launched. A particular point of enjoyment in this role for me was heading up our UKI D2C product page and email marketing designs that produced effective output on sales. For example we succeeded in producing a UK No.2 Face Serum, with our Rénergie H.C.F. Triple Serum, that also won Sunday Times Style award. I designed the site pages and worked on all creative media assets for the biggest campaign in the brand's history, the 10 year anniversary of La Vie Est Belle with spokesmodel Julia Roberts, and additionally had the pleasure of managing a full campaign launch omni-channel [with corresponding teams], the new E-Shade finder tool in tandem with relaunching the UK's Number 1 foundation, Teint Idôle with Zendaya.

I supported our Out@L'Oréal LGBT+ network in events and internal comms, as well as being a diversity and inclusion leader for the UKI junior careers committee.One of my favourite projects whilst on role:In 2019, we raised £16,407 for Stonewall (contributing to our 2019 £50k+ LGBTQIA focussed fundraising) through a two month long project I organised, reporting into the UKI LGBT+ network leader; selling repurposed product.

From promotion planning, ranging and debt management to deep diving into market insights territory, my role had a wide fixture on commercial processes required to effectively manage the L’Oreal Group Consumer Product portfolio, across L'Oréal Paris, Garnier, Maybelline and Essie on the Cooperative Group and National Independent Retailers, whilst managing promotions and activation for non-cosmetics beauty care categories on a £4m account with occasional managerial support. Further experience includes presentations in trade meetings with retailers and attending conferences on behalf of the company.Systems:- Salesforce - MS SharePoint- Nielsen- CAS (Accenture)- PowerBI

Campaign and product stills for L'Oreal Paris, Garnier, Maybelline, NYX Professional Makeup and Essie. Used across retail platforms and with visibility in tens of millions.

Surrey's top rated brunch restaurant. I led a team of 10 front of house staff, delivering high quality service, a clean and hugely welcoming environment whilst managing team dynamics with a max dining cover count of 200.Produced a content strategy for social, and developed a new website with additional G Suite integrations and online shop to facilitate new sales channels, online booking and reservation access.Additional: Produced new content for social media and developed a new website with additional G Suite integrations and online shop to facilitate new sales channels and online booking and reservation access.

NCS provides a life changing experience for 15-17 year olds in completing two weeks residential in personal outdoor challenges and team challenges culminating in two weeks of charity work for a local partner. My role as a Senior Mentor was to take my team of 12 individuals from day 1 and introduce them to a curriculum beyond that of what is learned at school or college. The summer programme focuses on challenging yourself and making sure that young people are aware of the wider world around them, aside from their digital lives, resulting in a chance to take up charity opportunities. As a Senior Mentor, it was my responsibility to ensure facilitation and guiding the young people through the curriculum and taking them on challenges, building and managing the team, and ensuring they were motivated to complete their social action project undertaken with their community partner. My summer with NCS involved me on two waves of the programme facilitating and mentoring two teams of young people. The role involved ‘locus parentis’ residential care, often with teenagers with notably challenging behaviour or physical and mental disabilities, resulting in additional care. Upon the end of my time with NCS, my appraisal resulted in the highest score in the North East with promotion to a Programme Leader following the resignation of a colleague, managing the staff team of mentors and support workers, and inferably the wave of 60-80 young people, on my later waves of the programme.

Reached semi-finals, down to 48 individuals from national universities, in the Management Undergraduate of the Year Awards 2018, with TargetJobs, sponsored by Enterprise.The process involved SHL talent assessments, telephone and face to face interviews and finally an assessment centre, testing skills and confidence in a high pressure environment, based on management oriented activities and experience.The experience was thoroughly enjoyable and allowed me to develop my perspective and experience in recruitment and talent acquisition, project management and board decision making, strategy and sales, whilst giving the opportunity to meet and build connections with likeminded people.

Focusing Events | ‘Your Vision Is Our Focus’Please note when looking at Focusing Events currently, their website and branding has changed since I worked with them and should not reflect my time with them. • Spearheaded and mentored marketing team, co-ordinated with international digital and web teams, and assisted staff in corporate design and brand identity portfolio.• Developed online media marketing strategy, launched client facing documents, and implemented digital client facing event proposal and confirmation forms.• Administered initial development phase of brand and marketing materials, including business cards, flyers, digital advertisement, video, photographic content for events, web, print marketing, and corporate headshots.-More information and portfolio of work available on request.

Part-time employment during GCE A Level study. I worked as a Customer Service Advisor and Supervisor on check outs and the customer service department. My role involved assisting customers in specific requests, completing necessary admin and accounting for deliveries and click and collect service. I also worked on the cigarette podium and on lottery services. Also whilst at Waitrose, I worked under the Operations department in Date Check and stock rotation, and in auditing and pricing. Further more I was trained on the Meat and Fish counter and Ambient and Fresh departments, in restocking, and visual merchandising.