Developing and executing channel specific trade strategy • Stimulate sell out activities with pharmacy and chains, corporations and other key accounts providing input for sales to support negotiating and managing customers • Define shopper insights, develop activity plan for sales implementation in the country group • Developing programs and materials for driving endorsement of healthcare professionals • Drive implementation of relevant global/regional projects, share best practices in… Show more Developing and executing channel specific trade strategy • Stimulate sell out activities with pharmacy and chains, corporations and other key accounts providing input for sales to support negotiating and managing customers • Define shopper insights, develop activity plan for sales implementation in the country group • Developing programs and materials for driving endorsement of healthcare professionals • Drive implementation of relevant global/regional projects, share best practices in international communities and work streams • Evaluation of trade tools’ impact in the field • Defining operational trade planning (detailing and visibility calendar plus related spending) for all Show less

- Developing and executing prelaunch & launch plan – marketing activities, launch event, distributors and pharmacy programs - Developing marketing plans and tactical activities of the product to increase sales and market share - Marketing programs for supporting new products – premarketing activities – and for existing products by working across all the elements of the marketing mix- Market research activities; market analysis- Budget, profit responsibilities, forecast… Show more - Developing and executing prelaunch & launch plan – marketing activities, launch event, distributors and pharmacy programs - Developing marketing plans and tactical activities of the product to increase sales and market share - Marketing programs for supporting new products – premarketing activities – and for existing products by working across all the elements of the marketing mix- Market research activities; market analysis- Budget, profit responsibilities, forecast activities- Developing and providing appropriate promotional materials and presentation for Sales Team (internal: 15 reps + 4 area managers + 1 national manager and external: 25 reps + 4 area sales managers + 2 key account managers + 1 national key account managers + 1 business unit manager)- Building and improving a professional key account management with wholesalers and pharmacy chains - Cross functional team work with medical, regulatory, logistic and finance department Show less

- Developing marketing plans and tactical activities of the product to increase market share, brand awareness and profit- Developing promotional materials, presentations, providing adequate training and support to Field Force (25 reps + 4 area sales managers + 1 key account manager)- Cross-functional teamwork with regulatory, legal, finance department - Budget, profit responsibilities, market research activities, market analysis - Monthly reports and discussion with BMS HQ… Show more - Developing marketing plans and tactical activities of the product to increase market share, brand awareness and profit- Developing promotional materials, presentations, providing adequate training and support to Field Force (25 reps + 4 area sales managers + 1 key account manager)- Cross-functional teamwork with regulatory, legal, finance department - Budget, profit responsibilities, market research activities, market analysis - Monthly reports and discussion with BMS HQ (France), successfully managed relation with key strategic partner Show less

- Evaluating potential business partners according to the company criteria- Developing a growth strategy focused both on financial gain and customer satisfaction- Preparing 5 years’ business plan- Conducting research to identify new markets and customer needs- Calculating sales prices in accordance with company rules for profit - Developing packaging, communication strategies

- Building the brand position that meets the requirements of the corporate strategies and contributes to the overall performance and growth of the company - Managing the brand to produce required brand image, brand positioning, brand awareness, market & channel share, profitability- Developing relevant brand strategies comprising of all aspects of marketing mix i.e. managing brand price, distribution, product/packaging and communication/promotion strategies and negotiate them other… Show more - Building the brand position that meets the requirements of the corporate strategies and contributes to the overall performance and growth of the company - Managing the brand to produce required brand image, brand positioning, brand awareness, market & channel share, profitability- Developing relevant brand strategies comprising of all aspects of marketing mix i.e. managing brand price, distribution, product/packaging and communication/promotion strategies and negotiate them other functions including Sales & Distribution, Finance, Production- Managing/supervising ATL&BTL projects in keeping with brand strategies so as to produce maximum beneficial effect to the brand- Selecting and managing external agencies including advertising agencies, BTL agencies, other suppliers (negotiate contractual relationship with them producing guidelines for agencies work, controlling quality and quantity of their output.)- Managing brand budget, allocate resources in line with company budget guideline and requirements to maximize the profitability of a brand- Setting ATL and BTL projects objectives in line with brand strategies and annual plans- Agencies briefing, developing creative concepts- Supporting channel (Trade) strategies- Managing, motivating, coaching junior brand manager and TM specialists in order to maximize their efficiency and contribution to the company effort as well as support their professional development Show less

- Developing TM strategies and provide TM guidelines for marketing/ sales & distribution that create common good understanding of TM and its strategies across the organization and consequently guarantee coherency in activities in whole market- Selecting and managing BTL agencies, suppliers and control their work- Managing TM budget, allocate resources to projects sufficient to their effective and successful implementation set TM objectives in keeping with brand strategy and annual… Show more - Developing TM strategies and provide TM guidelines for marketing/ sales & distribution that create common good understanding of TM and its strategies across the organization and consequently guarantee coherency in activities in whole market- Selecting and managing BTL agencies, suppliers and control their work- Managing TM budget, allocate resources to projects sufficient to their effective and successful implementation set TM objectives in keeping with brand strategy and annual plans- Negotiating and agreeing concepts upon with Sales& Distribution- Briefing BTL agency, develop concepts- Implementing campaigns in time and budget- Completing pre-and post evaluation campaign reports/evaluation Show less

- Identifying locations accordingly to TM strategy- Supporting marketing department in developing and implementing BTL activities in territory- Installment of POSM in key locations- Recommending projects for POS communication- Achieving the plan of calls in locations- Establishing and maintaining good relations with the owner/shop-assistant in key locations- Maintaining the relations with BTL agency- Preparing and distributing logistic for BTL projects- Casting… Show more - Identifying locations accordingly to TM strategy- Supporting marketing department in developing and implementing BTL activities in territory- Installment of POSM in key locations- Recommending projects for POS communication- Achieving the plan of calls in locations- Establishing and maintaining good relations with the owner/shop-assistant in key locations- Maintaining the relations with BTL agency- Preparing and distributing logistic for BTL projects- Casting and training of promoters- Competition monitoring Show less