Oana Popa Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

- Drove Paid Search Efficiency: Increased Paid Search performance contribution to 40% YoY and reduced cost per lead by 31%.- Optimized Campaigns for Growth: Revamped underperforming campaigns, resulting in a 28% boost in direct placements and new app users while cutting CPL by 33%.- Led Martech Integration: Spearheaded Amplitude and Braze integration, streamlining analytics and improving media performance tracking.- Innovated with AI: Piloted Google’s Generative AI, leading to a 38%… Show more - Drove Paid Search Efficiency: Increased Paid Search performance contribution to 40% YoY and reduced cost per lead by 31%.- Optimized Campaigns for Growth: Revamped underperforming campaigns, resulting in a 28% boost in direct placements and new app users while cutting CPL by 33%.- Led Martech Integration: Spearheaded Amplitude and Braze integration, streamlining analytics and improving media performance tracking.- Innovated with AI: Piloted Google’s Generative AI, leading to a 38% improvement in traffic-to-lead conversion and a 12% increase in cost efficiency.- New Market Product Launch: Led the launch of a new telemedicine subscription program in the USA.- Proven Experience: Managed 14 DTC B2C markets and provided B2B consultancy for clinics in non-DTC markets. Show less

Cluj-Napoca, Cluj, Romania

- Leading a performance marketing team of 6 specialists.- Developing and refining paid media strategies for agency clients, including defining KPIs.- Collaborating on media planning and budget management.- Implementing automated reporting dashboards.- Conducting data analysis to extract actionable insights.- Fostering communication with teams and media partners.- Offering strategic campaign recommendations based on insights and performance.

Cluj-Napoca, Cluj, Romania

- Leading the bank's online advertising campaigns strategy.- Responsible for the development and oversight of monthly andyearly online advertising budgets.- Supervised campaign setups and optimisation conducted by ouragency while regularly providing insights to stakeholders.- Collaboratively integrated crucial online marketing tools inpartnership with our agency.- Developed online advertising strategies for various onlineproducts and services.

Cluj-Napoca, Cluj, Romania

- Crafted and executed digital marketing strategies for global ecommerce brands.- Oversaw substantial monthly budgets for lead generation and ecommerce.- Analysed customer journeys to optimise campaigns.- Conducted regular audits, proposing enhancements.- Provided mentorship to junior PPC specialists, offered interntraining, and contributed to industry publications.- Proven experience: Estée Lauder, Yves Rocher, Provident, etc.

Cluj County, Romania

- plan and executed online marketing stategies for multiple businesses- set up, oversaw and optimised branding, lead generation and ecommerce ppc campaigns- managed large budgets for both US and RO based companies - ran ppc analytics CRO UX/UI audits and identified exiting issues coming up with improvement proposals- oversaw Google AdGrant accounts for NPO/NGOs .- created industry specific blog content.

Cluj County, Romania

-Created and optimized lead generation Google Ads campaigns for a number of accounts within the U.S. real estate industry -Set up Search / Display / Remarketing campaigns relying on best practices-Performed keyword and audience research, as well as competitive analysis-Wrote Ad Copy for Google Ads and Facebook Ads and conducted A/B tests-Audited existing accounts, formulating improvement proposals

Master'S Degree English Line, Pr & Advertising

Master'S Degree, Marketing- Strategies And Policies

Bachelor'S Degree, International Relations And Affairs