Caio Silva Email and Phone Number

- Leadership: Responsible for leading the entire Creative team. Supervising and guiding a multifunctional team of graphic designers, motion designers, copywriters, content producers, videomakers, and other creatives, ensuring cohesion, motivation, and continuous development of the team.- Creative Strategy: Collaborating with Marketing (Branding and Performance) and Product teams to develop innovative and creative marketing strategies aligned with business objectives.- Content… Show more - Leadership: Responsible for leading the entire Creative team. Supervising and guiding a multifunctional team of graphic designers, motion designers, copywriters, content producers, videomakers, and other creatives, ensuring cohesion, motivation, and continuous development of the team.- Creative Strategy: Collaborating with Marketing (Branding and Performance) and Product teams to develop innovative and creative marketing strategies aligned with business objectives.- Content Development: Overseeing the creation of compelling and engaging visual and written content for various channels, including social media, advertisements, event materials, CRM, blogs, website, among others, maintaining a consistent brand voice.- Budget Management: Responsible for managing the budget of the Creative department, ensuring efficient use of resources and return on investment in all marketing initiatives.- Performance Analysis: Monitoring and analyzing the performance of marketing campaigns, using relevant metrics to assess impact and making strategic adjustments as necessary to optimize performance. Show less

- Social Media: Development and implementation of the strategic social media plan for both B2B and B2C audiences. Content and organic campaign planning, audience targeting, selection of social media platforms, goal setting, and management of campaign budgets.- Content: Creation of relevant and engaging content: text, images, videos, infographics, and other formats.- Creative Briefing: Detailed description of projects for the development of creative and effective campaigns that meet… Show more - Social Media: Development and implementation of the strategic social media plan for both B2B and B2C audiences. Content and organic campaign planning, audience targeting, selection of social media platforms, goal setting, and management of campaign budgets.- Content: Creation of relevant and engaging content: text, images, videos, infographics, and other formats.- Creative Briefing: Detailed description of projects for the development of creative and effective campaigns that meet business objectives and resonate with the target audience.- Business Intelligence: Application of data science in the campaign development process. Monitoring and analysis of campaign performance metrics, gathering insights for future strategies.- Project Management: Leadership and coordination of a specialized team to serve stakeholders in complex and multidisciplinary projects.- People Management: Management of the Social Media team. Promotion of a positive work environment and encouragement of creativity and innovation.- Influence Marketing: Mapping and maintaining strategic relationships with digital influencers who can promote the company's brand and products.- Dark Social: Development of highly shareable content strategies on private channels to increase brand reach and engagement on private platforms. Show less

- Responsible for coming up with ideas that capture audience’s attentions, inspire behavior change and make a real difference to our clients’ businesses;- Support the creative team with creative and strategic guidance. Working closely with Art Director, Copywriters, and Designers to execute ideas with a high level of craft;- Innovate the offering, making sure we’re taking advantage of the latest tech and most advanced approaches, as well as expanding into new platforms;- Trend… Show more - Responsible for coming up with ideas that capture audience’s attentions, inspire behavior change and make a real difference to our clients’ businesses;- Support the creative team with creative and strategic guidance. Working closely with Art Director, Copywriters, and Designers to execute ideas with a high level of craft;- Innovate the offering, making sure we’re taking advantage of the latest tech and most advanced approaches, as well as expanding into new platforms;- Trend hunter.Client: Heineken Group. Show less

- Driven by Data: I use data, research and my understanding of human behavior to shape my client’s narrative and create content experiences tailored to the company’s target audience.- Support Media, Creative and Business teams through data extracted from studies and researches.- Digital Marketing: create content strategies (Branded Content) and digital channels for brands, from awareness, consideration until conversion.- Creator/Influencer Marketing strategy.- Map real consumer… Show more - Driven by Data: I use data, research and my understanding of human behavior to shape my client’s narrative and create content experiences tailored to the company’s target audience.- Support Media, Creative and Business teams through data extracted from studies and researches.- Digital Marketing: create content strategies (Branded Content) and digital channels for brands, from awareness, consideration until conversion.- Creator/Influencer Marketing strategy.- Map real consumer motivations (Consumer Insights): emotional and functional dimensions for brand communication.- Management: manage digital projects for clients from different segments (beauty, health, food & drinks, technology, etc.).- Result Analysis: measure the efficiency of communication strategies, positioning for all brands, and provide insights & feedback.- Management of the digital content team.- Clients: Ambev (Skol, Beck's, Patagonia, Budweiser); Multi B (Revlon, Bio-Oil, Australian Gold, Lee Stafford, Eume, Nuxe); Alpargatas (Global Platform); Twitter; Petrobras; Club Social; Enel; etc. Show less

- Branding: development of communication strategies for clients in the food business (Doritos, Ruffles, Lay’s, and Cheetos).- Designing quantitative and qualitative researches and data analysis to support and guide strategic creations.- Management and monitoring the execution of strategies developed by the planning team.- Decision making from analyzing information from Nielsen, Kantar, IBOPE, and other research institutes.- Analyzing and monitoring trends in the sector and… Show more - Branding: development of communication strategies for clients in the food business (Doritos, Ruffles, Lay’s, and Cheetos).- Designing quantitative and qualitative researches and data analysis to support and guide strategic creations.- Management and monitoring the execution of strategies developed by the planning team.- Decision making from analyzing information from Nielsen, Kantar, IBOPE, and other research institutes.- Analyzing and monitoring trends in the sector and market changes.- Identifying both threats and opportunities for the business. Show less

- Monitoring and Dashboarding: collect, analyze, and present actionable data to help the team and client make a more informed decision making. - Branding: participation in building brands for clients such as PepsiCo (Doritos, Cheetos, Ruffles, and Lay’s), C&A, and MARS (Snickers, M&M, Pedigree, and Whiskas). - The final word on content creation for brands. - Media performance: collaborate in maintaining competitive advantage and allocate resources appropriately within media… Show more - Monitoring and Dashboarding: collect, analyze, and present actionable data to help the team and client make a more informed decision making. - Branding: participation in building brands for clients such as PepsiCo (Doritos, Cheetos, Ruffles, and Lay’s), C&A, and MARS (Snickers, M&M, Pedigree, and Whiskas). - The final word on content creation for brands. - Media performance: collaborate in maintaining competitive advantage and allocate resources appropriately within media campaigns. - Creation of reports, data visualization panels to make the results available to business decision-makers. - Map and define clients' objectives (KPI). - Experience with Social Listening tools (Spredfast, Scup, Sprinklr). - Highlighted projects: Doritos Rock in Rio; Relaunch of Cheetos Tubo; Ruffles AmiGO; Repositioning Lay’s e C&A. Show less

- Collect, analyze, and present actionable data to help the team and client Microsoft (LATAM) make business decisions.- Operations along with Microsoft’s LATAM team: meetings, briefing, and presentation of results.- Monitoring and Dashboarding: analyze, interpret, and consolidate data related to Microsoft channels (Social Listening and Performance).- Execute reports and performance presentations in meetings to analyze results and achievement of goals.- Compile management report… Show more - Collect, analyze, and present actionable data to help the team and client Microsoft (LATAM) make business decisions.- Operations along with Microsoft’s LATAM team: meetings, briefing, and presentation of results.- Monitoring and Dashboarding: analyze, interpret, and consolidate data related to Microsoft channels (Social Listening and Performance).- Execute reports and performance presentations in meetings to analyze results and achievement of goals.- Compile management report showing results.- Brief the digital content team based on results and Consumer Insights. Show less

- Branding: develop a brand in the digital environment. - Creation of a brand’s identity: persona, territories, tone of voice, speech, content guides, etc.- Implement the company’s digital strategy, creating relevant content, participating, and leading the digital community. (Community Management).- Branded Content: organizing relevant content to reach the ideal costumers for the clients. Creating, organizing, and managing all of the brand’s contents.- Social Listening:… Show more - Branding: develop a brand in the digital environment. - Creation of a brand’s identity: persona, territories, tone of voice, speech, content guides, etc.- Implement the company’s digital strategy, creating relevant content, participating, and leading the digital community. (Community Management).- Branded Content: organizing relevant content to reach the ideal costumers for the clients. Creating, organizing, and managing all of the brand’s contents.- Social Listening: monitoring consumer behaviors. Show less

- Teach disciplines such as Integrated Communication, Publicity Creation, Events, Strategic Planning, Art History, and Interdisciplinary Studies. - Planning, execution e coordinating academic events. - Keeping up with current research activities in my area of expertise. Attending conferences, and staying in touch with other researchers in my field.

- Following internal company meetings;- Entry and document records in computerized systems.