Paul O'Connor Email & Phone Number

Marlborough, Ma, Us

Uxbridge, Ma, Us

Taking client's great stories and telling them well across the communications spectrum to differentiate brand value and improve corporate reputation.

As the sole leader dedicated to branding and marketing within Holcim’s U.S. operations, my team delivered integrated marketing strategies, materials, and tools to support sales growth across four corporate entities. My team's efforts resulted in a Best-in-Class Awards for advertising and exhibit design while having a long-term positive impact on CSR brand reputation.KEY CONTRIBUTIONS:✦ Directed international non-profit Holcim Awards Competition for the U.S. increasing entries more than 300 percent by utilizing omnichannel communications and tapping into influencer network across U.S. Speaker at major AIA events promoting sustainable construction concepts and previous award winner's submissions.✦ Contributed to 28 percent revenue growth through unique customer programs targeting high-margin accounts.✦ Drove 14 percent increase in highest-margin products through custom App enabling easy specification of Holcim's custom products.✦ Created value-added features for customers including cost-saving software to simplify the green-building certification process (LEED).✦ Developed free WeatherApp to identify optimal conditions for placing concrete which enhanced the company's brand value to existing and existing and potential customers by solving major issues in product placement. This resulted in over 15,000 downloads.✦ Partnered with a third-party vendor (CMD) to create an extranet solution that delivered project permit leads via dashboard interface to high-margin customers enabling them to compete with larger construction firms.✦ Redesigned trade show booth to increase engagement and reduce setup cost resulting in over $9,000 savings per event.✦ Grew PR efforts through earned and unearned media across stakeholder industries (architecture, concrete, engineering, green building/LEED, and NGOs.✦ Enhanced corporate social responsibility (CSR) visibility through better messaging that tied company values to key initiatives and Foundation efforts.

Established a full-service advertising and branding agency that provided marketing solutions to venture capital, medical device, and high-tech clients. Worked with clients to build communication vehicles for new product launches that articulated company/product value proposition(s). My team produced lead-development strategies, developed sales materials, identified digital marketing opportunities, and created graphics support for tradeshows. Other services included company launches, including product/company naming, researching legal and trademark issues, competitive analysis of the market, and feature/benefit clarification of brand value for vision statement(s).

Newly formed SaaS medical information company providing disease specific information platform to subscribing practices' patients. My role included the development of web company website products including the selection and direction of web development partner team. Additionally, I was also the corporate communications leader including all PR efforts, marketing communications, and branding of the various product specialties (cardiology, vascular, urology) open to physicians.Physicians/practices subscribed to custom content which was delivered through our website product(s) directly to patients (one-to-one) based on physician's specific diagnosis of the patient's conditions, treatment alternatives, and follow-up planning.KEY CONTRIBUTIONS:✦ Developed brand for new company including name and logos, deployed marketing communications plan for collateral, advertising, physician training materials, and exhibits. Additionally, I created sales tools to engage physicians through product demos, and arranged media interviews with key advisory board members.✦ Built working prototype for proof of concept to gain feedback at ACC (American College of Cardiology) conference. Maintained aggressive timeline by leading weekly development meetings, setting timely milestones, and ensuring scope creep did not occur.✦ Evaluated CRM tools to maximize customer loyalty and retention working with Deloitte & Touche for timely analysis, price negotiation, and seat license strategy.

Marlborough, Ma, Us

Developed company's in-house creative services team for this rapidly growing company in need of brand consistency and control of eight operating divisions marketing efforts. Boston Scientific was in need of a comprehensive corporate identity program raising the bar on corporate brand and eliminating divisional identities to align with IPO launch strategy. My creative team won two awards within 12 months and yielded significant cost savings for the company.KEY CONTRIBUTIONS:✦ Reached across the organization from CEO to sales representative ensuring my group was adding value to marketing efforts and delivering superior creative direction and production values to the organization's marketing needs. This included brand messaging, website development, logo design, collateral materials, digital video services, annual reports, medical animation, and trade-show graphics.✦ Participated in rebranding company which entailed transitioning seven divisional brands to single public company image. This included an iterative strategy that allowed all stakeholders to adapt as company became a singe entity comprised of specialties versus sub-brands. Developed corporate identity system to maintain brand consistency and integrity choosing color palette, collateral templates, signage, etc.✦ Developed company’s first website and online brand presence, enabling easy access to information for customers, investors, and potential employees.✦ Cut $1.8 million in costs over five years through vendor analysis and value management including the reduction of inefficient print strategies, agency waste, and growing the internal team to include more freelancers. ✦ Transitioning the creative of annual report in-house team culminating in savings of approximately $250,000.✦ Played key role in preparing branded presentations and materials for global road show to educate investment houses prior to company's IPO.

Master Of Science - Ms, Communications – Strategic Communications/Public Relations

Bachelor Of Science (Bs), Visual Communications/Leadership

Certificate – Strategic Communication Management, Public Relations, Advertising, And Applied Communication

Bachelor'S Degree, Visual Communications/Leadership

Bachelor'S Degree, Visual Communications/Leadership