- Salesforce Marketing Cloud solution design and implementation- Lead business and technology analysis and provide CRM domain expertise- Provide subject matter expertise and challenge point of views- Lead client architecture initiatives from inception to completion- Collaborate with business users to create architecture in alignment with business need- Act as a technical subject matter expert for business users- Champion the adoption of reusable architecture assets to improve efficiency- Produce documentation to aid in the understanding of existing architecture solutions

• Collaborate with stakeholders to define business requirements for multi-channel journey experiences• Strategize and launch multi-channel journeys to communicate with representatives throughout their lifecycle• Review ongoing journeys to measure against KPIs and identify possible opportunities for optimization• Support project management efforts for SFMC capability development and data integrations• Generate reporting to review journey email engagement and overall journey performance• Develop framework to test different content in journey to determine the most effective messaging• Promote underutilized features of SFMC to team members to help facilitate additional marketing efforts• Communicate effectively with team members while working remotely to ensure that business objectives are accomplished and deadlines are met• Interface with data, creative, email development teams to achieve marketing goals in a timely manner• Champion the increased use of SFMC’s Einstein AI to further increase email engagement and personalization

• Managed team of three people (on-shore and off-shore) for ongoing administration and development of Salesforce Marketing Cloud platform for a Fortune 400 quick-service retail company with over 2000 locations• Developed and configured customer journeys utilizing Journey Builder and Automation Studio• Worked with creative development team to create email content to be sent to over 750,000 e-commerce customers• Utilized Mobile and Email Studio within SFMC to send commercial and transactional messages to customers• Created customized, automated engagement reports for email and mobile campaigns to share with stakeholders• Configured Facebook ad audience groups using Advertising Studio to generate leads through social channels• Collaborated with multiple departments to gather business requirements, design features, and deploy them• Migrated higher education client’s email automation platform to SFMC, including the creation of over 300 emails and 50 journeys to communicate with to over 85,000 students• Troubleshot SFMC performance issues in real-time while communicating updates back to relevant stakeholders• Identify businesses processes that can be improved or streamlined through the use of SFMC functionality• Formulated and executed a successful IP warming plan for a retail client with more than 300,000 contacts

Currently working in the Deloitte Digital practice with a focus in Salesforce Marketing Cloud and project management. I'm immersed in marketing automation technology in industries such as retail and higher education.I'm a certified Salesforce Administrator as well as a certified Marketing Cloud Email Specialist.

As an intern on the Braithwaite team, I supported account executives as well as the creative team in all sorts of activities across a variety of clients. Whether it was performing media scans, transcribing interviews or taking notes during brainstorming sessions, there always something neat and exciting going on at Braithwaite.

•Manage more than 60 entertainment writers to coordinate content for the entertainment section every week•Correspond with public relations and media professionals through various channels to arrange coverage of events•Complete editorial tasks including proofreading, digital publishing and planning the section’s layoutI was the editor of the Arts & Entertainment section of the Triangle, Drexel University's independent student newspaper, for three years. During my time at the Triangle, the newspaper had its share of financial difficulty and leadership turnover, but I took pride in making sure that the A&E section was consistently generating high quality content for our readers. As I transitioned out of the position as my time to graduate nears, I am happy to see how much the section has grown since I began three years ago. I have met some great people at the Triangle and I look forward to using the skills I gained there in my professional career.

•Compiled monthly and quarterly reporting on areas such as store performance, registry users and online sales•Constructed Excel reports for ad-hoc requests to assist and support key managers and stakeholders•Queried SQL database to analyze data to optimize product placement on store web pages during holiday season

•Consulted as part of an audit team to test and report on various technological systems and databases •Communicated directly with clients to deliver status updates and obtain relevant testing documentation•Managed and prioritized multiple projects at a time in order to meet designated deadlines and objectives

•Acted as project manager for several marketing campaigns using systems such as syndication and LinkedIn•Analyzed key market segments, customer KPIs and industry data and metrics to gain insights on target verticals •Reported on lead creation and sales development by creating reports and dashboards using Salesforce CRM

• Trained new cashiers and oversaw self-checkout registers utilizing P.O.S. software• Maintained store cleanliness and organization• Assisted with customer needs and transacted over $800 per shift

• Facilitated customer purchases and returns• Promoted store credit and rewards cards to shoppers• Tabulated registers' totals at store closing and processed over $500 cash• Assisted customers with both in-store and online purchases