Ashley Odell Email & Phone Number

Ingersoll, On, Ca

Ingersoll, On, Ca

London, Ontario, Canada

Executing diverse digital strategy, user experience, analytics, and user research initiatives to enhance multi-platform digital experiences across marketing websites, mobile apps, e-commerce platforms, and enterprise systems, with a focus on driving measurable user engagement and conversion.Conducting qualitative customer research—including surveys, screen recordings, interviews, user journey analysis—and integrating insights with Google Analytics audits and stakeholder workshops to… Show more Executing diverse digital strategy, user experience, analytics, and user research initiatives to enhance multi-platform digital experiences across marketing websites, mobile apps, e-commerce platforms, and enterprise systems, with a focus on driving measurable user engagement and conversion.Conducting qualitative customer research—including surveys, screen recordings, interviews, user journey analysis—and integrating insights with Google Analytics audits and stakeholder workshops to craft comprehensive digital strategies, project requirements and clickable prototypes that drive tangible improvements in user experience and business outcomes.Leading project discovery workshops and stakeholder interviews to capture business goals and OKRs, translating insights into actionable roadmaps that align with strategic goals and technical feasibility.Tracking and optimizing digital KPIs to evaluate success, identify conversion opportunities, mitigate risks, and implement data-driven solutions through Business Intelligence Dashboards (Looker Studio).Leveraging professional design and research tools such as Figma, Miro, Hotjar, Microsoft Clarity, Google Analytics, BigQuery, Plausible, Zonka CX, and Wynter to deliver user-centered designs and actionable insights.Driving cross-functional collaboration with Marketing, IT, and Product teams to ensure the seamless execution of digital strategies, advancing customer engagement and operational efficiency.Mentoring product owners, UX and product designers, content managers, and developers, fostering a high-performing team environment to successfully deliver complex digital projects and strategic initiatives. Show less

London, Canada Metropolitan Area

Designed and facilitated comprehensive training programs for the Enterprise IT team at a national co-operative insurance company (2019-2023), introducing design thinking, user research, and design sprint methodologies. Empowered teams to empathize with users, leading to the creation of more intuitive internal tools and applications that improved efficiency, reduced IT support and increased user adoptionActed as a strategic advisor to digitally-focused executive teams in the insurance… Show more Designed and facilitated comprehensive training programs for the Enterprise IT team at a national co-operative insurance company (2019-2023), introducing design thinking, user research, and design sprint methodologies. Empowered teams to empathize with users, leading to the creation of more intuitive internal tools and applications that improved efficiency, reduced IT support and increased user adoptionActed as a strategic advisor to digitally-focused executive teams in the insurance and finance sectors. Translating insights (from user research activities, stakeholder interviews surveys, heuristic analysis exercises and collaborative design thinking workshops) into actionable strategies to improve internal digital products and services (2017-2023). Show less

London, Canada Area

Drove digital transformation initiatives across technical and business teams in the FinTech and financial services sectors, embedding strategic user research, data analytics, and content management activities into core processes and SOPsPlayed a key role in selecting and implementing Adobe Experience Manager (AEM), Salesforce, Qualtrics and other enterprise tools, empowering teams with scalable content management, Voice of Customer and enhanced customer experience capabilities into the… Show more Drove digital transformation initiatives across technical and business teams in the FinTech and financial services sectors, embedding strategic user research, data analytics, and content management activities into core processes and SOPsPlayed a key role in selecting and implementing Adobe Experience Manager (AEM), Salesforce, Qualtrics and other enterprise tools, empowering teams with scalable content management, Voice of Customer and enhanced customer experience capabilities into the enterprise technology stackConducted extensive user research and prototype testing to inform product strategies and prioritize features, ensuring that digital products aligned with customer needs and strategic goalsEstablished and led a high-impact, cross-functional team culture, promoting data-driven decision-making and a user-centered approach to web optimization Show less

London, Ontario, Canada

Collaborated with clients, creative teams, and account managers to deliver responsive websites and digital marketing materials that met brand and business objectivesFocused on user-centered design and front-end development to build functional, digital solutions such as marketing websites and landing pagesCreated marketing collateral such as brochures, posters, annual reports and email templates to support brand identity and campaign goalsEnsured all designs and digital… Show more Collaborated with clients, creative teams, and account managers to deliver responsive websites and digital marketing materials that met brand and business objectivesFocused on user-centered design and front-end development to build functional, digital solutions such as marketing websites and landing pagesCreated marketing collateral such as brochures, posters, annual reports and email templates to support brand identity and campaign goalsEnsured all designs and digital experiences met accessibility standards and aligned with brand guidelines. Managed the design-to-development workflow, coordinating project timelines to ensure timely, high-quality delivery Show less

London, Ontario

Instructed students on the proficient use of Adobe Creative Suite to enhance their professional Graphic Design skills. Created a curriculum that focused on educating students about the core elements and philosophy of design principles, guiding them in applying these principles to effectively address design challenges.

Digital Strategy - Continuing Education

Advanced Diploma, Graphic Design

Recipient of the Jack Disley Award for Graphic Design 2010