Elena Odintsova Email & Phone Number

Кипр

Hotel product Analytics Team Lead

Кипр

Hotel product analyst

Performed a full cycle of analytics:- Market analysis prior to product launch and hypothesis generation- Traction models development and analytics planning- Metrics tree development, logging and setting tasks for development team- Hypothesis testing, AB testing, results presentation, unit dashboards development- Key metrics forecasting- Building ML models to solve analytical tasksNotable achievements in different AVITO products:- Conducted analysis of key product metrics for 1st party advertising, identified strengths and growth opportunities. My work formed the basis of the product strategy and increased the product's revenue by over 50%;- Conducted over 10 successful tests in 3rd party advertising resulting in a monthly revenue increase of 200-900 thousand RUR;- Developed a metrics tree for credit calculator, supported logging and data transfer from partner companies;- Launched the Brand page (Brandspace) that generates 10 million RUR in monthly revenue for the company without cannibalization of other products revenue.

Москва, Россия

Москва, Россия

Москва, Россия

- Automated training of the news selection algorithm;- Configured analytics collection on labeling and notifications in case of anomalies;- Developed metrics and tests for the emoji sending feature in Yandex.Commentator;- Created a dashboard for tracking toxic comments in Yandex services.

Москва, Россия

- Daily forecasted broadcast and advertising metrics for TV channels;- Prepared regular analytical reports and presentations for advertisers.