Michael Odom

Michael Odom Email and Phone Number

Senior Manager, Content Curation @ DIRECTV
Los Angeles, CA, US
Michael Odom's Location
Los Angeles, California, United States, United States
Michael Odom's Contact Details

Michael Odom personal email

n/a
About Michael Odom

Michael Odom is a Senior Manager, Content Curation at DIRECTV. He possess expertise in journalism, public speaking, sports, video editing, news writing and 23 more skills. He is proficient in Spanish.

Michael Odom's Current Company Details
DIRECTV

Directv

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Senior Manager, Content Curation
Los Angeles, CA, US
Website:
directv.com
Employees:
15217
Michael Odom Work Experience Details
  • Directv
    Senior Manager, Content Curation
    Directv
    Los Angeles, Ca, Us
  • Directv
    Lead Product Marketing Manager
    Directv Jul 2024 - Present
    Los Angeles Metropolitan Area
  • Prime Video & Amazon Studios
    Sr. Campaign Manager, Sports
    Prime Video & Amazon Studios Oct 2023 - Jun 2024
    Los Angeles, California, United States
  • Hulu
    Content Programming Manager
    Hulu Oct 2020 - Jul 2023
    Los Angeles, California, United States
    - Managed launch campaigns for more than 30 high-visibility Hulu Originals, including The Kardashians, Marvel’s M.O.D.O.K., This Fool, Mike, RapCaviar Presents and Reasonable Doubt. - Provided audience research insights and strategic recommendations to senior leadership.- Executed engagement campaigns and acted as primary programming liaison for all premium add-on partners (HBO Max, Showtime, Cinemax, and Starz).- Conducted 25+ A/B art tests, increasing launch campaign CTRs by an avg. of 8% over key art.- Created and monitored up to 20 on-channel SVOD and live TV campaigns daily.- Curated 60+ collections and took ownership of in-app experiences for Black History Month, AAPI Heritage Month, Hispanic Heritage Month, the 2020 Tokyo Olympics and the 2022 Beijing Olympics.- Altered campaign sizing, targeting and placement daily based on KPIs (CTR, impressions, etc.).- Wrote algorithms for 90+ audience cohorts to optimize film and TV show targeting and segmentation.
  • Walmart Ecommerce
    Category Lead, Music
    Walmart Ecommerce Aug 2018 - Sep 2020
    Greater New York City Area
    - Owned $23mm P&L (2019). Responsible for buying, pricing strategy, merchandising, paid media, site experience, etc.) for CDs, vinyl records and digital gift cards on Walmart.com. - Designed go-to-market plan and led cross-functional effort to roll out walmart.com/vinyl and walmart.com/music. Restructured music site taxonomy. Project boosted organic site traffic by 17% YoY. - Researched industry trends and competitor landscape to inform new strategic initiatives.- Worked with vendors and supply chain teams to reduce home delivery and ship-to-store costs by 53% .- Negotiated per-unit sales rebates with Universal Music Group, Warner Music, Sony Music, Google Play, and Apple to increase Black Friday sales by 312% YoY while maintaining positive net profit.- Built models to forecast future sales performance and presented quarterly line review to leadership- Implemented weekly SEM bidding process, improving category-wide return on ad spend by 43%- Forged partnerships with and onboarded four 3rd party marketplace sellers- Drove 31% revenue growth in the physical music category in FY20 despite 7% overall industry decline
  • Jet
    Senior Category Specialist, Music
    Jet Aug 2018 - Feb 2020
    Greater New York City Area
  • Northwestern University
    Broadcast Assistant (Big Ten Network)
    Northwestern University Sep 2014 - Jun 2016
    Evanston, Il
    - Shot live game footage at Northwestern Men's and Women's basketball, Women's Volleyball, Baseball and Softball- Edited postgame highlight reels and packages- Controlled graphics and color-grading during live broadcasts- Assisted with live TV broadcasts by wrangling cables and cuing camera operators
  • Proviso-Leyden Council For Community Action, Inc.
    Mentorship Program Coordinator
    Proviso-Leyden Council For Community Action, Inc. Jun 2014 - Sep 2014
    Greater Chicago Area

Michael Odom Skills

Journalism Public Speaking Sports Video Editing News Writing Photography Social Media Fitness Microsoft Office Adobe Creative Suite Editing Creative Writing Facebook Blogging Spanish Basic Html Cascading Style Sheets Grant Writing Leadership Tutoring Html Scripting Css Jquery Videography Data Analysis Marketing Strategy Business Development Business Strategy

Michael Odom Education Details

Frequently Asked Questions about Michael Odom

What company does Michael Odom work for?

Michael Odom works for Directv

What is Michael Odom's role at the current company?

Michael Odom's current role is Senior Manager, Content Curation.

What is Michael Odom's email address?

Michael Odom's email address is mo****@****abs.com

What schools did Michael Odom attend?

Michael Odom attended Duke University - The Fuqua School Of Business, Northwestern University.

What skills is Michael Odom known for?

Michael Odom has skills like Journalism, Public Speaking, Sports, Video Editing, News Writing, Photography, Social Media, Fitness, Microsoft Office, Adobe Creative Suite, Editing, Creative Writing.

Who are Michael Odom's colleagues?

Michael Odom's colleagues are Anvi Parikh, Ashley Nance, Cristian Soroka, Josh Mcgowan, Luis Blas, Jamie C Tamayo, Alejandro Clavijo.

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