Michael Odom Email and Phone Number
Michael Odom work email
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Michael Odom personal email
Michael Odom is a Senior Manager, Content Curation at DIRECTV. He possess expertise in journalism, public speaking, sports, video editing, news writing and 23 more skills. He is proficient in Spanish.
Directv
View- Website:
- directv.com
- Employees:
- 15217
-
Senior Manager, Content CurationDirectvLos Angeles, Ca, Us
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Lead Product Marketing ManagerDirectv Jul 2024 - PresentLos Angeles Metropolitan Area
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Sr. Campaign Manager, SportsPrime Video & Amazon Studios Oct 2023 - Jun 2024Los Angeles, California, United States -
Content Programming ManagerHulu Oct 2020 - Jul 2023Los Angeles, California, United States- Managed launch campaigns for more than 30 high-visibility Hulu Originals, including The Kardashians, Marvel’s M.O.D.O.K., This Fool, Mike, RapCaviar Presents and Reasonable Doubt. - Provided audience research insights and strategic recommendations to senior leadership.- Executed engagement campaigns and acted as primary programming liaison for all premium add-on partners (HBO Max, Showtime, Cinemax, and Starz).- Conducted 25+ A/B art tests, increasing launch campaign CTRs by an avg. of 8% over key art.- Created and monitored up to 20 on-channel SVOD and live TV campaigns daily.- Curated 60+ collections and took ownership of in-app experiences for Black History Month, AAPI Heritage Month, Hispanic Heritage Month, the 2020 Tokyo Olympics and the 2022 Beijing Olympics.- Altered campaign sizing, targeting and placement daily based on KPIs (CTR, impressions, etc.).- Wrote algorithms for 90+ audience cohorts to optimize film and TV show targeting and segmentation. -
Category Lead, MusicWalmart Ecommerce Aug 2018 - Sep 2020Greater New York City Area- Owned $23mm P&L (2019). Responsible for buying, pricing strategy, merchandising, paid media, site experience, etc.) for CDs, vinyl records and digital gift cards on Walmart.com. - Designed go-to-market plan and led cross-functional effort to roll out walmart.com/vinyl and walmart.com/music. Restructured music site taxonomy. Project boosted organic site traffic by 17% YoY. - Researched industry trends and competitor landscape to inform new strategic initiatives.- Worked with vendors and supply chain teams to reduce home delivery and ship-to-store costs by 53% .- Negotiated per-unit sales rebates with Universal Music Group, Warner Music, Sony Music, Google Play, and Apple to increase Black Friday sales by 312% YoY while maintaining positive net profit.- Built models to forecast future sales performance and presented quarterly line review to leadership- Implemented weekly SEM bidding process, improving category-wide return on ad spend by 43%- Forged partnerships with and onboarded four 3rd party marketplace sellers- Drove 31% revenue growth in the physical music category in FY20 despite 7% overall industry decline -
Senior Category Specialist, MusicJet Aug 2018 - Feb 2020Greater New York City Area -
Broadcast Assistant (Big Ten Network)Northwestern University Sep 2014 - Jun 2016Evanston, Il- Shot live game footage at Northwestern Men's and Women's basketball, Women's Volleyball, Baseball and Softball- Edited postgame highlight reels and packages- Controlled graphics and color-grading during live broadcasts- Assisted with live TV broadcasts by wrangling cables and cuing camera operators -
Mentorship Program CoordinatorProviso-Leyden Council For Community Action, Inc. Jun 2014 - Sep 2014Greater Chicago Area
Michael Odom Skills
Michael Odom Education Details
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Master Of Science In Management Studies -
Broadcast Journalism
Frequently Asked Questions about Michael Odom
What company does Michael Odom work for?
Michael Odom works for Directv
What is Michael Odom's role at the current company?
Michael Odom's current role is Senior Manager, Content Curation.
What is Michael Odom's email address?
Michael Odom's email address is mo****@****abs.com
What schools did Michael Odom attend?
Michael Odom attended Duke University - The Fuqua School Of Business, Northwestern University.
What skills is Michael Odom known for?
Michael Odom has skills like Journalism, Public Speaking, Sports, Video Editing, News Writing, Photography, Social Media, Fitness, Microsoft Office, Adobe Creative Suite, Editing, Creative Writing.
Who are Michael Odom's colleagues?
Michael Odom's colleagues are Anvi Parikh, Ashley Nance, Cristian Soroka, Josh Mcgowan, Luis Blas, Jamie C Tamayo, Alejandro Clavijo.
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Michael Odom
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Michael Odom
Atlanta Metropolitan Area2westga.edu, cosairus.com
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