Ogulhan Aslan (He/His) Email & Phone Number

Berlin, Berlin, Germany

- Acting as a strategic advisor for top tier Smartly advertisers across the globe for various verticals including eCommerce, Fashion, Subscription, Meal-kit, event/entertainment & Travel.- Crafting strategy with C-levels, VPs & Directors and landing the Paid Social & Google initiatives with executional teams.- Building full funnel marketing strategies in the digital advertising ecosystem and overseeing 8-digit advertising spend/month.- Building relationships with key stakeholders(Adjust, Appsflyer, Google, Meta, Tiktok, Pinterest, Snap) across all relevant parts of the ecosystem.- Case studies: Hellofresh, Delivery Hero, Modanisa.

İstanbul, Türkiye

- Led end to end product management of Algida mobile apps: +1M Active user/month.- Enabled to localize and lead the global category development project including P&L, Market research, marketing communication as well as partnership management with key food delivery platforms & food chains with the team (Led the team of 2)- Was responsible of leading digital processes for the Ice-cream category and orchestrate the internal teams : Media, e-commerce, creative, data,social media. - Designed the annual performance marketing agenda with e-commerce sales team by monitoring category insights and consumer behaviour through digital tools to deliver actionable insights for growth.

- Crafted all digital transformation of beauty and personal care brands.(11 brands in total)- Enabled to deliver executional excellence of data driven marketing and ensure customer centricity with seamless end to end user experience.- Delivered strategic support to E-commerce Shopper marketing department by leading and executing the category campaigns for all e-commerce customers throughout the Black Friday. - Built the test and learn approach, continuously implementing changes and validating outcomes to maximise on marketing lead generation opportunities. - Led on E-commerce approach for the vertical, focusing on improving user journeys and converting sales- Built & implemented Customer Lifetime value strategy to maximise the new buyer acquisition, penetration & loyal customer increase.

Istanbul, Turkey

- Built the annual marketing & promotion strategy & defined KPIs for Toucheprive.com e-commerce channel- Strategic planning of always-on website traffic/conversion and heavy-up campaigns- C-level reporting of trend, market and competitive analysis- Decision making on digital media plans by analysing Social Media, Google (Search&GDN) and campaign results- Managing the marketing department. Consisting of 5 people.

Istanbul, Turkey

- Managed the relationship between brand team and 3rd parties . Provided daily guidance, and prioritized all work and business activities.- Partnered with cross functional teams including creative agencies, e-commerce,social, IT, legal, to develop the website & website roadmap.- Created and managed timelines, tracked deliverables, and proactively follow-up withall partners to ensure adherence to deadlines.- Developed and managed timelines for new product introductions and site refreshes- Tracked deliverables and proactively follow-up with cross functional partners to ensuredeadlines are met- Decided on digital media strategy, made sure digital media plans are optimized in linewith the strategy & investments- Ensured cross-media efficiency, close tracking of results,Managed and lead other digital projects in line with brand objectives such as SEO, Tagging, or any new business opportunities.- Channelled the right support and digital know-how to brands for them to implement anefficient digital, and e-commerce strategy and tactics.

Istanbul

Working closely with brand marketing team to develop media strategy, focus on awareness, engagement, customer care and e-commerce.Build and maintain our web social media presence.Managing Annual Media Budget through all channels such as TV, OOH, Print, Seach & Social Media.Executing all search, web, email and social, TV, Outdoor, Print media campaigns Measuring, translating and reporting performance of all digital & offline marketing campaigns, and assess against goals KPIs to meaningful insights & optimizations (ROI and KPIs) Planning, executing and measuring experiments and conversion tests with digital campaigns Collaborating with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsProficient with Google Adwords, Double Click, Google Analytics, Facebook Business Manager, as well as social ad formats and their uses Contributing & Optimizing strategic audience & tactical insights and ideas, for all digital media channels

Istanbul, Turkey

Istanbul, Turkey

Istanbul, Turkey

Bachelor'S Degree, Business Administration And Management, General, 3.20 / 4.00

Degree, International Marketing