Todd O'Hara Email & Phone Number

Auckland, Nz

Auckland, New Zealand

San Diego, California, United States

Auckland, New Zealand

TracPlus is the trusted provider of the mission-critical tracking and communications platform of first responders, government agencies, militaries, and other critical operators around the world.

Waiheke Island, New Zealand

Little Green Dog: New Zealand's first home-compostable dog poop bag that doesn’t sh*t on the environment.For years, I had been buying 'biodegradable' poop bags for my dog Sven (the OG Little Green Dog), thinking I was being green. But it turns out that most of those biodegradable bags you see on shelves aren’t environmentally friendly at all. Instead, they’re made of polyethylene plastic, with additives that break the bag apart but leave behind microplastics that ruin our planet. I saw an opportunity to provide New Zealand dog owners with a truly green alternative: fully biodegradable, certified 100%-home-compostable, plant-based poop bags. And Little Green Dog was born

Auckland, New Zealand

AirShare is a world leader in Unmanned Traffic Management (UTM) and drone detection. Created by Airways New Zealand, AirShare is the only UTM solution that’s been built alongside an ANSP, meaning our knowledge of air traffic management and controlled airspace protection is second to none. Together, we’ve been innovating rapidly to safely integrate drones into the airspace and achieve the vision, 'creating the aviation environment of the future'. AirShare is now a proven, fully operational UTM solution that enables the global drone economy to share the skies safely.

Auckland, New Zealand

Lead a team of passionate experts in areas of analytics, creative, and interpersonal tasks to exceed qualified leads targets and enable business growth.Key Achievements:- Executed marketing strategies that grew company valuation from $4.8m to $23m in four years- Efficiently managed US$1,600,000 S&M budget- Using customer analytics and modelling created new pricing plans that enabled shorter sales cycles and increased subscriptions.- Developed region-specific marketing plans from strategic sales goals in that enabled sales team alignment and success.- Using market insight data analytics, spearheaded new international market entry with New Zealand Trade and Enterprise partners.- Recruited skilled team of direct reports to assist in strategy execution- Established inbound marketing machine oversupplying MQL targets to the sales team with increasing SQL conversion rate

Greater Los Angeles Area

As the single marketing resource in the business while based in Los Angeles I was responsible for all marketing deliverables including;- Crafting and communicating brand story that enabled pivot of brand from B2C to B2B and accelerate business growth.- Migrating and implementing Hubspot CRM and developing training material for sales and marketing to increase alignment- Successfully implementing marketing campaigns across print and digital channnels including PPC, SEM, SEO optimisation.- Travelling to over 21 countries to create customer content videos, speak at conferences, run trade events, and meet with channel partners.- Creating all graphic design content using Adobe Creative Suite

Greater Los Angeles Area

Managed outbound sales activity for territory spanning 102 countries- Managed rationalisation project of reseller channels- Represented Spidertracks at international trade shows and conferences - Increased EBITDA from sales by 30% YoY

- Helped protect and enhance the reputation of the three services of the New Zealand Defence Force throughout their toughest period of combat and non-combat deaths since the Vietnam War.- Deployed to Timor Leste for the final extraction of troops from theatre - Developed policy and standard procedures for digital engagement and operational security and ran pre-deployment training sessions

Continued development and implemented a social media strategy for the whole Defence Force. Identified existing platforms and developed standard procedures around how they interrelate.

Wellington

Completed nine-week work placement. Assisted in the consolidation and development of a uniform social media presence for the Defence Force.

Executive Education, Strategic Marketing Management

Post Graduate Diploma In Communications Management, Communication And Media Studies

Bachelor Of Business, Marketing And International Business

Education record

Bachelor Of Business, International Commercial Law, Philosophy, International Trade