Olivia Johnson Email & Phone Number

-Optimized ad campaign performance and developed initiatives to improve lead generation by 72% and reduce CPL by 52%-Directed social media initiatives to promote brand building, product offerings, and community engagement across 300+ accounts.-Supported SEO initiatives to improve content, keywords and branding targeting consumers across 47 states.-Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.-Provided digital marketing research, strategies, and analytic reports for 4 company initiatives to support project roadmaps and tasks.

Dallas, Texas, United States

- Developed, coordinated, and executed marketing campaigns for social, web, email, and events, leading to a 24% growth in revenue.- Led a remote team of 4 by overseeing project objectives and timelines, mediating client communication, and implementing career development programs.- Optimized and maintained e-commerce site, leading to a 27% returning customer rate.- Utilized market trends and target audience statistics to effectively and appropriately market products.- Collaborated with Executive, Buying, and Sales teams on company innovation, brand messaging goals, and KPIs.

Dallas, Texas, United States

- Strategically planned, implemented and monitored social media content and campaigns using editorial calendar, leading to a 10% growth in new customers.- Analyzed and reported social media and online marketing campaign results.- Built and maintained e-commerce site for subsidiary brand and increased sales by 13%.- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.

Greater Chicago Area

- Created informative and engaging posts for the company's Instagram, Facebook, and Youtube pages.- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids, and landing pages.- Assisted with coordinating marketing projects across 20 locations.

Greater Chicago Area

- Developed project management and creative direction skills.- Compiled and organized hundreds of digital assets for Facebook HQ, Pantene, HP, and Goop.- Oversaw client services and office administration tasks.- Observed creative projects for Walmart, McDonald's, Nissan, and Marlboro.

Dallas/Fort Worth Area

- Created campaign performance reports by analyzing project metrics.- Managed and updated the company database and CRM system.- Gathered, arranged and corrected research data to create representative graphs and charts highlighting results for presentations.

Greater Chicago Area

-Created motion graphics and edited segments for TV show “Through the Decades”-Prepped assets for post production-Assisted with interview productions

Greater Chicago Area

-Produced and edited original content for social media and company website-Conducted market research and created outreach strategies-Assisted with event planning and hosting