Joyville, Inc.

Joyville, Inc., is the proud parent company of five heart-driven concept stores founded by Carley Seale. Each one is built on a foundation of kindness, community, and a deep appreciation for beautiful things. It all started back in 2007 when Carley opened The Gypsy Wagon, a quirky little shop that quickly became a favorite. Over time, it evolved into Favor the Kind (FTK), which now has homes in Dallas, TX, and Crested Butte, CO. FTK is all about making people smile—offering an inclusive, joy-filled mix of fashion, gifts, and little treasures that feel like they were picked just for you. Right next door to FTK in Dallas, you’ll find Carley’s latest love letter to conscious living: Earnest John Honest Goods. Sustainability isn’t just a buzzword here—it’s the heartbeat of the shop. With a mission to make sustainable choices beautiful, accessible, and normal, Earnest John is filled with handpicked, eco-friendly goods, plus Dallas’ finest locally produced refillery. For those with a taste for the finer things, ROAM Fine Goods is the place to be. With two locations in Dallas, ROAM is where globally sourced artisan goods meet curated designer fashion. Carley and her team work directly with international artists to fill the shelves with goods that tell a story. The store feels like stepping into a different world with the hospitality of home. And if you visit ROAM’s East Dallas location, don’t miss Soul Mining Studio, a hidden oasis for meditation, intimate gatherings, and creative workshops. But here’s the thing—Joyville, Inc. isn’t just about selling beautiful goods. From day one, Carley understood that the real magic happens behind the scenes in the culture she creates for her team. A kind work environment that encourages growth, curiosity, and purpose isn’t just an ideal—it’s the way Joyville operates. She’s built a team of like-minded leaders who believe in working for the greater good, embracing challenges, and spreading joy wherever they go.