Okechukwu Adum Email & Phone Number

Lagos, Nigeria

Lagos State, Nigeria

Lagos, Nigeria

• Online Advertising and Lead Generation
• Determine the advertising goals in line with business objectives.
• Set direction for PPC campaigns and identify optimization opportunities with a focus on CPA goals.
• Create online marketing campaigns with specific targeting (users’ interest & behaviour “segmentation”, location, language, and demographic).
• Use all the available tools to create the best keyword lists; relevancy is the most important factor.
• Write brief and effective text ads, using successful techniques.

Lagos, Nigeria

• Senior Google Advertising Specialists
• Manage SMBs and Key Accounts: Develop clearer campaign objectives and negotiate clear goals with clients.
• Oversee all Google specialist's activities, campaigns spent, and performance to ensure they meet each client's goals on a budget.
• Develop Google Ads strategies for clients across multiple industries.
• Develop and Manage all type of Google Ads campaigns (Search, Display, App install, etc)
• Campaign cost and performance projections and analysis.

Lagos, Nigeria

• Google Advertising Specialists
• Develop Google Ads strategies for clients across multiple industries
• Develop and Manage all type of Google Ads campaigns (Search, Display, App install, etc)
• Campaign cost and performance projections and analysis.
• Analyse, Optimise, Monitor and Control campaign's cost-per-click, cost-per-acquisition, and overall conversion cost and volume
• Provide daily report on Ad performance

Lagos, Nigeria

- Directed marketing strategy and brand messaging on paid search and organic social.- Determined monthly budget in line with KPIs and CPA.- Reduced CPA by 25% on Google search and increased brand awareness and reach, and signups on social channels.

Lagos, Nigeria

• Create high performing Ads on social media (Facebook, Instagram), emails, and Google.
• Plan, create, design, write, and publish content for the blog, social media, email and Ad campaigns.
• Design marketing strategies to increase quality leads with email marketing.
• Launch new campaigns across channels which include implementing tracking and designing the appropriate campaign structure.
• Optimization of campaigns which include Ad landing page testing, targeting, segmentation and optimization, bid/pricing optimization.
• Prepare reports for all activities concerned with digital marketing.

Lagos, Nigeria

• Wrote and created 3 blog posts daily and social media posts focused on enhancing sales and driving traffic to the website.
• Manage and moderate all social media pages comments and activities.
• Created and managed content/editorial calendar for social media and blog.

Lagos, Nigeria

• Was an accessible link between customers and the bank.
• Supported the smooth running and transitioning of customer's queries from problems stage to solutions, and conversions.
• Responsible for generating and opening new accounts and deposits.

Lagos, Nigeria

Monitoring and Reviewing safety standards to ensure compliance to safety rules in aerodrome operations.

Bachelor Of Technology - Btech, Project Management

Mini Degree, Growth Marketing