Okechukwu Adum Email & Phone Number

Lagos, Nigeria

Lagos State, Nigeria

Lagos, Nigeria

Online Advertising and Lead Generation• Determine the advertising goals in line with business objectives.• Set direction for PPC campaigns and identify optimization opportunities with a focus on CPA goals.• Create online marketing campaigns with specific targeting (users’ interest & behaviour “segmentation”, location, language, and demographic).• Use all the available tools to create the best keyword lists; relevancy is the most important factor.• Write brief and effective text ads, using successful techniques.• Evaluate the performance of the banners running on different display networks and provide the designers with recommendations about banner’s image and message.• Ensure achievement of best results in terms of Cost per Acquisition (CPA) and Return on Investment (ROI).• Preparing custom reports to Marketing Operations Manager to indicate the performance trends and include recommendations in order to improve the performance.

Lagos, Nigeria

Senior Google Advertising Specialists• Manage SMBs and Key Accounts: Develop clearer campaign objectives and negotiate clear goals with clients.• Oversee all Google specialist's activities, campaigns spent, and performance to ensure they meet each client's goals on a budget.• Develop Google Ads strategies for clients across multiple industries.• Develop and Manage all type of Google Ads campaigns (Search, Display, App install, etc)• Campaign cost and performance projections and analysis.• Analyse, Optimise, Monitor and Control campaign's cost-per-click, cost-per-acquisition, and overall conversion cost and volume• Provide daily reports on Ad performance.• Advertising Market Research and Analysis

Lagos, Nigeria

Google Advertising Specialists• Develop Google Ads strategies for clients across multiple industries• Develop and Manage all type of Google Ads campaigns (Search, Display, App install, etc)• Campaign cost and performance projections and analysis.• Analyse, Optimise, Monitor and Control campaign's cost-per-click, cost-per-acquisition, and overall conversion cost and volume• Provide daily report on Ad performance• Market Research and Analysis for Advertising business industries.

Lagos, Nigeria

- Directed marketing strategy and brand messaging on paid search and organic social.- Determined monthly budget in line with KPIs and CPA.- Reduced CPA by 25% on Google search and increased brand awareness and reach, and signups on social channels.

Lagos, Nigeria

• Create high performing Ads on social media (Facebook, Instagram), emails, and Google.• Plan, create, design, write, and publish content for the blog, social media, email and Ad campaigns. • Design marketing strategies to increase quality leads with email marketing.• Launch new campaigns across channels which include implementing tracking and designing the appropriate campaign structure.• Optimization of campaigns which include Ad landing page testing, targeting, segmentation and optimization, bid/pricing optimization.• Prepare reports for all activities concerned with digital marketing.

Lagos, Nigeria

• Wrote and created 3 blog posts daily and social media posts focused on enhancing sales and driving traffic to the website. • Manage and moderate all social media pages comments and activities.• Created and managed content/editorial calendar for social media and blog.

Lagos, Nigeria

• Was an accessible link between customers and the bank.• Supported the smooth running and transitioning of customer's queries from problems stage to solutions, and conversions.• Responsible for generating and opening new accounts and deposits.

Lagos, Nigeria

Monitoring and Reviewing safety standards to ensure compliance to safety rules in aerodrome operations.

Bachelor Of Technology - Btech, Project Management

Mini Degree, Growth Marketing