Oksana Voronenko Email & Phone Number

Greater New York City Area

Worked on a variety of projects including monetization strategy, capital raise support, financial planning, strategic planning and customer analytics.Collaborated with GM of wedding planning vendor marketplace to evaluate and launch the monetization strategy for the business. Crafted a new pricing strategy based on a series of vendor interviews and industry analysis. Modeled several pricing models to determine the optimal financial outcome for the company. Tested the proposed strategy in phases by vendor category on a subset of vendor population over a 6-months period. Rolled out and marketed the pricing changes to the company’s vendor base.Collaborated with the CFO to build a long-range financial model to be used for internal (budgeting) and external (capital raise) purposes.

Venice, Ca

GM of company’s largest customer segment – business customers (small entrepreneurs and interior designers). Member of the executive leadership team, reporting directly to the CEO.Conceived, launched and marketed a trade program for interior designers to provide a dedicated portal and accelerate sales. Conducted an in-depth industry analysis to determine brand positioning and pricing strategy, including interviews with over 50 customers and industry leaders. Collaborated with technology, design and marketing teams to create a new portal for interior designers that included dedicated merchandise, content, bulk pricing, trade discounts and dedicated customer service team. Oversaw portal creation and marketing of the roll out to existing and newly targeted prospective customers in the interior design industry. Oversaw the business insights team. Led the implementation of new business insights software (Looker) and implemented a rigorous new internal reporting structure. Other responsibilities included corporate development, a capital raise (Series B) and budgeting processes.

New York, United States

Supported $75M series D capital raise, including term sheet negotiations, due diligence process, data room management and coordination of advisory teams. Led cap table modeling and management and communicated the impact of the new investment to the existing stakeholders.

New York, United States

Managed a $70M+ direct to consumer international business and B2B strategic partnerships. Led the international strategy team with 5 direct reports. Directed all aspects of Gilt’s international strategy, including product, merchandising, marketing and fulfillment. Focused company strategy on Asian markets and drove double digit growth by localizing marketing and customer experience. Managed Gilt’s inventory redistribution business and drove incremental revenue at high margin by allowing international partners to sell from Gilt’s inventory in real time.

New York, United States

Leader of strategy and corporate development. Worked on a large-scale capital raise (Series F), M&A, strategic planning and customer acquisition strategy.Led the strategic process for an anticipated IPO, drafted the S-1 business section, identified KPIs to be reported in S-1 and collaborated with the engineering team to audit and ensure data integrity. Collaborated with divisional heads on crafting investor presentations for their parts of the business. Supported attempted $400M+ acquisition of Rue La La. Managed the due diligence process by leading the coordination of internal stake holders and external advisory teams, modeled acquisition impact and synergies and analyzed target’s business metrics.Formulated Gilt’s approach for measuring customer acquisition payback by focusing on member cohort economics.

New York, United States

Worked closely with the executive teams of client companies on variety of strategic initiatives spanning financial planning, cash flow management and demand planning.

Vientiane, Laos

Assisted the government administration of Lao PDR in the formulation of sector-level strategies and reform programs, including a tourism strategy for Savannakhet province.

Greenwich, Connecticut, United States

Evaluated investments in the financial institutions sector for a leveraged buyout fund with aggregate committed capital of over $26 billion.

New York, United States

Engaged in all phases of large-scale merger and acquisition transactions, including pitching to clients, evaluation of strategic alternatives, valuation, due diligence and internal committee process.

Associate Of Arts And Sciences (A.A.S.), Fashion/Apparel Design

Bachelor Of Science (Bs), Finance, General